What’s the Difference Between a Light Booth and a Lighting Box? When it comes to achieving consistent lighting for color evaluation, photography, or product display, two tools often come up: light booths and lighting boxes. While they may sound similar, they serve different purposes and are designed for distinct use cases. In this post, we’ll break down the key differences between the two and help you decide which one is right for your needs. What Is a Light Booth? A light booth&mdas...

Color Matching Machines for Retail Paint Solutions In the world of retail paint, precision in color matching is crucial. Having the right tools to ensure accurate color matching can make all the difference. Enter the color matching machine—a revolutionary tool that ensures your paint colors are consistent, vibrant, and true to your customer's vision. What is a Color Matching Machine? A color matching machine is a device designed to measure and match colors with high precision. These mach...

X-Rite Video Gallery- Your Ultimate Resource for Color Education Welcome to the X-Rite Video Gallery Whether you're a novice or an experienced professional, the X-Rite Video Gallery offers in-depth color education and practical training to enhance your color management skills. Our carefully curated collection of videos provides valuable insights and expert tips designed to help you master color accuracy and optimize your workflow. In this blog, we'll highlight five must-watch videos that sho...

  Ensuring color consistency is not just a matter of aesthetics; it's a critical component of brand identity and consumer trust. Imagine a world where Coca-Cola's iconic red varies from can-to-can, or where the blue labels of Alcon eye drops don’t match on the shelf. Such inconsistencies can confuse customers and dilute brand recognition. For big brands, maintaining brand color consistency across all platforms and materials is paramount. This guide will introduce the essential s...

When it comes to achieving precise and consistent color measurement, investing in a high-quality spectrophotometer is essential. Spectrophotometers are critical to color quality because they provide repeatable and reliable data that ensure products meet strict color standards. Whether you're in the business of manufacturing durable goods, apparel, cosmetics, or building materials, the right spectrophotometer can make all the difference by detecting even the slightest variations in color. These ...

  Embracing Eco-Friendly Solutions for a Brighter Tomorrow In today's rapidly evolving world, sustainability has become a critical focus for manufacturers across various industries. As consumers become more environmentally conscious, the demand for sustainable practices in manufacturing has surged. This shift towards sustainability not only benefits the planet but also enhances business operations, leading to long-term success and resilience. One area where sustainability is making signific...

The Future of Sustainable Color Evaluation: Embracing LED Lighting Technology   In today's rapidly evolving world, sustainability in manufacturing has become more than just a buzzword; it's a necessity. As industries strive to reduce their environmental footprint, the importance of sustainable practices in manufacturing cannot be overstated. This shift towards sustainability not only benefits the planet but also enhances business operations, leading to long-term success and resilience. The ...

The Need for Industry Standards for Visual Color Evaluation in Retail LED Lighting In the retail industry, lighting is a critical factor that influences how products are perceived by customers. However, the lack of standardized LED lighting poses significant challenges that can impact both retailers and consumers. Inconsistent Color Reproduction One of the primary issues with the absence of standardized LED lighting is inconsistent color reproduction. Different LED lights can produce varying co...

The unveiling of Pantone’s Color of the Year is always an exciting moment across industries, and for 2025, PANTONE 17-1230 Mocha Mousse has taken center stage. This rich, warm brown evokes comfort, reliability, and sophistication, making it a perfect choice for consumer-packaged goods (CPG) brands aiming to establish a strong shelf presence. However, managing the consistency of such a nuanced color across diverse packaging materials and suppliers is no small feat. That’s where a Pri...

In the world of consumer packaged goods (CPG), color plays a crucial role in attracting customers and conveying brand identity. Whether it's the vibrant red of a soda can or the calming blue of a skincare product, color consistency is key to maintaining brand recognition and trust.  In this blog, we'll explore the significance of color in packaging design and how X-Rite Pantone can help brands achieve excellent color consistency in packaging design and execution.  Why Color Consiste...

Brands may not have a line item in their budget for color, but it can impact the bottom line in different ways. Understanding the true cost of color can help accelerate go-to-market, reduce waste, and save thousands. Color plays a big role in purchase decisions when you consider it only takes shoppers 2 to 7 seconds to select an item from the shelf. To stand out, brands must introduce interesting designs to launch new varieties and seasonal specials, while considering the impact new packaging wi...

Brands invest a great deal of time and resources when selecting a new color to represent their products. If the color doesn't match expectations after printing, runs are wasted, and everyone is left wondering where the color went wrong. Here's a typical scenario. A brand selects a season color for product packaging and communicates that color to the designer. The designer integrates the color into the design and hands it off to the premedia team to convert it into print-ready files. The files a...

Looking for a centralized location to manage your X-Rite products and services? Check out My X-Rite. Whether you need product information or support, service details, or access to learning resources, our free online portal is just a few clicks away. 24/7 Access: Easily access your personal dashboard from your computer or mobile device around the clock. Personalized Dashboard: See what matters most to you in one convenient location. Effortless Service & Support: Submit and track...

Starbucks has once again kicked off the holiday season with four new festive cup designs. This year they surprised us with a magenta accent, which “lifts the traditional holiday colors and makes the red even look brighter,” said Kristy Cameron, Starbucks’ creative director. In the frenzy of holiday shopping, packaging plays a crucial role in catching the eye of potential buyers. However, staying ahead of the game and adapting packaging designs to align with ever-changing con...

If ensuring color consistency is part of your job description, you’ll want to learn more about PantoneLIVE. Our customers report that it helps them get products to market an average of four times faster! PantoneLIVE is an end-to-end, digital color communication ecosystem that helps everyone involved in a packaging workflow visualize and communicate color. It shows which colors are achievable, and which are not, across everything from flexible packaging to corrugated board. And, since the digital...

What happens when you have more than 2,000 brand colors to manage across a complex global packaging supply chain? Things get complicated! Although it may seem easier to create a new color than to dig through databases or binders of color drawdowns to find the closest match, the problem comes later when you’re faced with a huge, unmanageable library. One of our clients, a well-known fast-moving consumer packaged goods (FMCG) company, understands how easily things can get out of control. They wer...

All it takes is 2 to 7 seconds. That's right, a tiny snapshot in time is what a consumer invests in making many purchase decisions about a product. This is the much talked about and researched “First Moment of Truth”.   X-Rite color management solutions for print and packaging deliver excellence in quality control, formulation and automation.     Color is a significant factor in First Moment of Truth, when you considered the reach it has to engage us and communi...

This time of year, the internet is full of Top 10 Countdowns. It’s a tradition we’ve embraced since 1940 when the Billboard published its first chart ranking the top selling recorded songs. Since then, others have jumped on the bandwagon to highlight the most popular trends of the previous year.   We’ve been publishing our top-read blogs since 2016, and we’re happy to see some educational topics like color perception, tolerancing, and spectrophotometers continue to r...

It’s important to ensure design intent is realized each time and everywhere a product appears. But with so many variables to impact print quality, how can brands utilize suppliers around the world and still achieve consistent color? Our X-Rite Pantone Packaging Color Experts have designed a series of consulting services and workshops to help you get the most from your print, packaging, plastic or textile value chain.   Offered both online and onsite, these interactive sessions i...

Metallized substrates like two-piece metal packaging are expensive to produce and make print color control a challenge. While many in the metal decorating sector are resistant to embracing color measurement, it is the fastest, most accurate and cost-effective way to produce consistent color across processing plants and achieve sustainability initiatives. Today we’ll discuss: The shortcomings of visual evaluation in a color control program, The components of a digital color solutio...