Drive Innovation with Automotive Paints & Coatings

When it comes to car purchases, color is one of many factors that influence consumer buying decisions. The first thing people notice is the quality of the color and the appearance of the paint. Highly innovative trends and demand for new color developments have driven a need for car paints that have metallic or pearlescent effects.

How do you control both color and appearance of effect paints? These effects coatings serve a dual purpose of protecting the automobile and delivering a competitive advantage. Due to differences in processes like paint application, bake temperature or time, the possibility of color changes is not a surprise. That is why setting and achieving tight color tolerances is so crucial for automotive paints and coatings manufacturers. Precise color measurement tools ensure tolerances can be met, color and appearance of the car can be measured and controlled, and unnecessary waste can be eliminated.

Customizable solutions from X-Rite provide automotive paints and coatings manufacturers the ability to:

Quality Control for Automotive Paints & Coatings:

A reliable and easy-to-use quality control program ensures color is within tolerance to reduce overall rejections, even with difficult to measure effect pigments.

Featured Resources

Learn how the MA-5 QC multi-angle spectrophotometer and EFX QC software improve the accuracy of color evaluation and track data for process improvement on automotive paint.

In this free 10-minute webinar, you will learn why a multi-angle is the ideal spectrophotometer to measure special effect surfaces, like metallic and pearlescent.

A color tolerance can ensure consistency and minimize variability. This whitepaper offers tips to select the right color tolerancing method and set a realistic color tolerance.

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