2 to 7 seconds. That’s the time it takes for a consumer to make a purchase decision about a product. This is known as the First Moment of Truth. Color plays a significant role in the First Moment of Truth. Color is used to engage and communicate to the end customer. This is why it’s important to have the right tools to get color right the first time and every time.
Achieving accurate color from concept to final product packaging is not a simple task. In a complex production environment, it’s important to ensure color is consistent across all steps in the supply chain all the way to the customer’s hands – both digitally and physically. The industry is constantly evolving; delivering new tools, industry standards, and best practices to help you improve efficiency and save money.
In order to understand the benefit of modernized workflow optimization, it’s important to first further identify what is driving this need. You can trust X-Rite Pantone to partner with you to assess your current process and make recommendations to help you achieve the very best color – during specification and design, throughout formulation, on press, and in every finished product.
Customizable solutions from X-Rite Pantone provide packaging converters the ability to:
X-Rite Pantone’s comprehensive solutions address your immediate challenges as a packaging converter. We can help you lower quality control costs, reduce time to market, remove guesswork, and unify color communications across your entire color workflow and the packaging supply chain.
It is important to have the right tools for formulation to deliver fast and accurate color recipes that account for substrates, ink volume, and the re-use of leftovers. X-Rite formulation solutions provide optimum initial color matches, evaluate substrate color to formulate accurate inks, and use existing assortments and recipes to save time and minimize waste.
Your operation must have consistent color throughout the supply chain. X-Rite provides industry-leading quality control hardware and software to ensure color can be easily measured, controlled, evaluated, and seamlessly communicated throughout the workflow and across the globe.
Read this case study to learn how this bottling company has significantly reduced the need for on-site press checks for its packaging, and all suppliers are now meeting or exceeding a ColorCert minimum score of 50.
Gain inspiration for the future with our Fundamental Guide to Color Process Control. Discover trends, find your place on the color knowledge continuum, and get ideas on how to build new business prospects.
J&R Graphic added the eXact Auto-Scan to their workflow and cut their make ready in half!