If you work in the print and packaging industry, standards can help you set clear expectations for clients, solve problems in your workflow, and improve productivity. They can also bring an independent perspective to production. Printers aren’t the only ones who should keep up with standards. Brands who are concerned with quality, price, and speed to market can also benefit because it allows them to compare print providers and choose the best candidate. The ISO and other standards organiz...

Posted April 18, 2018 by Ray Cheydleur

Color 2018 was a huge success for connecting the dots, breaking down silos, and learning how to gain control of an integrated color management workflow. It offered in-depth sessions including Brand & Design, Print & Production, Standards & Business, and Vendor/Product Demonstrations. I was there to share tips and advice about how closed-loop color control can help you keep up with color. Here are some of the key takeaways. What is closed-loop color control? Closed-loop color can me...

Posted April 02, 2018 by Ray Cheydleur

If you’re measuring wet and dry paints, plastics, cosmetics, or small and odd-shaped samples, you’ll want to take a look at our new MetaVue VS3200 non-contact imaging spectrophotometer. It’s the perfect choice for industrial applications in coatings, plastics, food, cosmetics and more. Today we’ll demonstrate the power of its smart spot and on-screen targeting features and explain how it can integrate seamlessly with your formulation, quality control, and performance opt...

Posted March 21, 2018 by Tim Mouw

Warm weather is just around the corner and spring is in the air!   Fluffy yellow chicks…   Delicate pink tulips…   Soft green sprouts poking through the ground…   And, of course, spring M&M'S®! Advertisers target our springtime emotions through pastel colors. Pastels have a calming effect, and everywhere you look companies are using them to feed our desire to feel a bit of spring. Today we’ll take a look at the psychology of color, how marke...

Posted March 19, 2018 by Shoshana Burgett

To control color, you need to be able to compare very small differences, determine their impact and understand how to address that impact. In this series we’ve already looked at the history of color analysis and the role of light in tolerancing. Today we’ll discuss the difference between a color space and a color tolerance and introduce the most common methods. Color Spaces A color space gives us a way to communicate color. Just like we can find any location on planet earth using lo...

Posted March 16, 2018 by Tim Mouw

When customers are just getting started with color management, they often ask, "What is the difference between a spectrometer and a spectrophotometer?". With such a minute spelling difference, it's easy to make a quick typo and get the wrong answer for this color question. So...what's the difference? Spectrometers vs. Spectrophotometers    What is a Spectrophotometer? A spectrophotometer is a color measurement device that is used to capture and evaluate color on just about anything, in...

Posted March 05, 2018 by X-Rite Color

Have you ever bought something at the store, only to return home and realize it doesn’t match anything in your house? It’s not the color that changed. It’s the way you perceived it. To control color, you need to be able to compare very small differences, determine their impact and understand how to address that impact. In this three-part series, we’re looking at the key components of tolerancing. If you missed part one, The History of Color Analysis, check it out now. T...

Posted March 01, 2018 by Tim Mouw

To control color, you need to be able to compare very small differences, determine their impact, and understand how to address that impact. But words alone can’t give us enough information to precisely describe colors, or the difference between them. In this three-part series we will look at the color science behind tolerancing – the color analysis that paved the way, the role of light, and the difference between a color space and a color model – so you can make ...

Posted February 21, 2018 by Tim Mouw

Printing using extended gamut process colors allows for a broader color gamut – CMYK PLUS Orange, Green and Violet. By adding these three additional base inks into the process, you can achieve a much closer match to traditional formulated spot ink colors. For example, orange will look truer and cleaner when orange ink is used, rather than mixing yellow and magenta to achieve a suitable match. Read more about how the PANTONE® EXTENDED GAMUT Guide helps printers here. Good: CMYK &nb...

Posted February 09, 2018 by Mark Gundlach

Surface appearance can change your perception of color. Think of a glossy magazine. If the light is shining directly on the page, you may need to tilt the magazine and change the reflection angle to clearly see the colors. Likewise, a textured surface may appear to be a different color than a smooth surface of the same object. Since spectrophotometers determine a color’s spectral values by shining light onto the surface and measuring the reflectance, choosing the right instrument and the...

Posted February 02, 2018 by Tim Mouw
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