In this highly competitive environment, automotive designers are being challenged to introduce complex and exciting new materials into their designs. These materials can range from foil and molds to suede-like microfibers, various types of plastics, and special effect coatings. Regardless of material type, the ability to visualize the interior and exterior elements of a vehicle before going to market is fundamental to automotive design success.
What happens if the virtualization attempt is not right? It can lead to wrong decisions, ultimately halting proposal approvals and delaying marketing product launch plans. X-Rite’s revolutionary color and appearance tools reinvent the way materials are measured and utilized in product design and marketing, creating exact measurements. By removing ambiguity, designers can spend less time adjusting color and appearance and focus on material accuracy and consistency.
Customizable tools from X-Rite enable automotive designers to:
For automotive designers to communicate the right color through fidelity, the creative intent needs to be visualized. With the right tools, designers can accurately and consistently express creativity and get to a final approval faster.
To ensure the design intent is manufacturable on certain substrates like plastics, metals, textiles, and leathers, it is imperative to test with color measurement instruments like the ones outlined above. X-Rite’s color tools for specification ensure selected colors are achievable and eliminate ambiguity in communicating color.
Learn how to capture, store, edit, and communicate complex material characteristics, like automotive paint, throughout the digital design workflow using digital appearance data.
AxF™ is a standard way to digitally store and share a material’s appearance across PLM, CAD and rendering applications
Color visual evaluation plays an important role in most industries and for all products.