X-Rite's Privacy Policy

 

Effective July 28th, 2020 Version 2.1

This Privacy Policy explains how we handle the Personal Data provided to us on websites, mobile sites, mobile applications, and other digital services and products as well as offline controlled by X-Rite, Incorporated, 4300 44th SE , Grand Rapids, MI 49512, or any affiliate doing business as X-Rite, that link to this Privacy Policy (collectively, “X-Rite Websites”). X-Rite is the data controller for the processing of Personal Data under applicable law.

This Privacy Policy does not apply to X-Rite Websites that do not link to this Privacy Policy or to third-party Web sites to which X-Rite Websites may link.

 

Types of Information We Collect Online

The types of Personal Data that we may collect while you use the X-Rite Websites are described in this section and include both information that you provide to us and information that we collect automatically when you use the X-Rite Websites.

For purposes of this Privacy Policy, “Personal Data” (or also called “Personal Information”) means information that identifies you or that could reasonably be used to identify you. Examples of Personal Data include name, address, telephone number, and email address.

 

Information You Provide

You do not have to register for a service or program to receive much of the information available through X-Rite Websites. However, some of our content is available only to registered or identified users and will require you to set up a profile or provide specific information about yourself in order to provide you the service

 

Personal Data You Provide When Visiting X-Rite Websites

X-Rite collects Personal Data that you provide on X-Rite Websites. You may do this when purchasing a product, to receive marketing products and information, contact X-Rite customer service, or respond to X-Rite questionnaires or surveys. Such data includes:

 

Personal Data You Share During Other Interactions with X-Rite

You may contact X-Rite to ask questions, discuss your concerns, or report issues regarding our products. If you communicate with or request information from X-Rite, you may be prompted to provide your contact information as well as any Personal Data that is relevant to your request. This information includes: first name, last name, email, phone, company name, contact address, username and password.

 

Information That May Be Collected Automatically

When you use the X-Rite Websites, we also may collect certain usage and device information automatically as described below. Your IP address and non-identifying information about your use of X-Rite Websites may be collected automatically using tracking technologies, such as cookies. This information includes: device and advertising identifiers, browser type, operating system, Internet service provider, country of origin, pages you visit before and after using the X-Rite Websites, the date and time of your visit, information about the links you click and pages you view within the X-Rite Websites, and other standard server log information. Your website browser software can be set to reject all cookies; however, cookies can allow you to take advantage of some of the site’s essential features so they may not work if you reject cookies.

 

IP Address

We may record the Internet Protocol (“IP”) address of your computer or other electronic device when you visit the X-Rite Websites. An IP address identifies the electronic device you use to access the Sites, which allows us to maintain communication with your computer as you move about X-Rite Websites and to customize content.

 

Cookies and Other Tracking Technologies

We also collect information about your use of X-Rite Websites through tracking technologies such as cookies and web beacons. A “cookie” is a unique numeric code that is transferred to your computer to track your interests and preferences and to recognize you as a return visitor. A “Web beacon” is a transparent graphic image placed on a Web site, e-mail or advertisement that enables the monitoring of things such as user activity and site traffic. These technologies help remember your preferences and allow us to bring you the content and features that are likely to be of greatest interest to you on the basis of “clickstream” data that shows your previous activities on X-Rite Websites. X-Rite Websites utilize both Google Analytics and Adobe Analytics for tracking purposes.

We may share information about your use of X-Rite Websites with service providers who assist us with personalizing and delivering online marketing and advertising. We utilize Google Display Advertising (such as Retargeting with Google Analytics, Google Display Network Impression Reporting, DoubleClick Campaign Manager integration, and Google Analytics Demographics and Interest Reporting) to (1) show you our ads on other websites based on your prior visits to X-Rite Websites, and (2) better understand our ad impressions and use of ad services. In connection with the Google Analytics Demographics and Interest Reporting service, we may use data from Google's interest-based advertising or third-party audience data (such as age, gender and interests) with Google Analytics to understand and improve our marketing campaigns and Site content.

Some of our online advertising takes place through Google Display Advertising. As part of this program, we use Google Analytics features such as Retargeting. In connection with that feature and others offered by ad networks, we and the operators of ad networks, including Google, may use third-party cookies (such as the DoubleClick cookie) – and in some cases first-party cookies (such as the Google Analytics cookie) – to inform, optimize and serve ads across the Internet, based on a user's past visits to X-Rite Websites. We also may show you ads from some of our affiliated companies when you visit X-Rite Websites.

When we disclose data for business purposes as discussed above, we disclose the categories of data listed above in Types of Information We Collect.

You can opt out of Google Ads by visiting Google Ad Settings. If you do not want your data used by Google Analytics, you can install the Google Analytics opt-out browser add-on at the Google Analytics opt-out page.

To learn more about cookies and other tracking technologies, including how to disable them, please visit http://www.allaboutcookies.org. Please note that some cookies are essential to the functioning of our Sites and deleting or disabling them will reduce the site's functionality.

 

Mobile Tracking

Some X-Rite Websites are available either as mobile applications or mobile sites that you can use on your mobile device. If you use a mobile device to access and use the X-Rite Websites, we may collect the following mobile-specific information in addition to the other information described above: device or advertising ID, device type, hardware type, media access control (“MAC”) address, international mobile equipment identity (“IMEI”), the version of your mobile operating system, the platform used to access or download the X-Rite Websites (e.g., Apple, Google, Amazon, Windows), location information and usage information about your device and your use of the X-Rite Websites.

 

Information Collected from Other Sources

We may combine information about you from X-Rite Websites with information that you provide offline, for the purposes specified in this notice. Any Personal Data that we obtain offline from you or others will be processed in compliance with notice requirements and other applicable law.

 

How We Use Your Information

We use your Personal Data to provide you the product and services you request, communicate with you, improve your experience on the X-Rite Websites, generally improve our products and services and for other internal business purposes, including detecting security incidents, debugging to identify and repair errors that impair existing functionality, performing services on our behalf or that you request (such as serving online marketing and advertising), and fulfilling transactions. These uses may also include the recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction of Personal Data. The Personal Data we collect about you will be retained only for so long as reasonably necessary for the purposes set out above and in accordance with applicable laws.

Providing Products and Services You Request

If you choose to purchase a product or receive our services, we use the Personal Data that you provide through X-Rite Websites to manage your orders and invoices, to process payments, to respond to your questions, provide you the services you request and offer an optimal customer experience.

Marketing

You may also receive marketing information from X-Rite and related affiliates, such as offers regarding X-Rite related products or services, invitations to participate in surveys about our products, or notifications about special promotions. In such cases, we will use your contact and other Personal Data to send you marketing information.

Customized User Experiences

The Personal Data that you provide may be used to create customized offers, information, or services tailored to your interests and preferences. Also, we may use your IP address and the data that we obtain automatically through the use of cookies or similar tracking technologies to make our X-Rite Websites easier to use and navigate as well as to personalize the content provided on X-Rite Websites by anticipating the information and services that may be of interest to you.

Business and Product Improvement

In order to discover new facts that could help X-Rite better understand customer needs and help improve, develop, and evaluate product, services, materials, and programs. X-Rite analyzes the information that you have provided. For these purposes X-Rite does not use information that can directly identify you.

Site Analytics and Improvement

We may use the information that you provide and the information we collect automatically about your use of the X-Rite Websites to monitor user traffic patterns and preferences for site improvement, analytics and optimization.

Legal Basis for Processing

Consistent with applicable law, X-Rite must have a legal basis to process your Personal Data. The legal basis that applies in an instance will depend on which of the specific purposes described above X-Rite is processing your Personal Data:

Information We Share

We may share information about your use of X-Rite Websites for certain business purposes, as follows:

Third-Party Advertising and Online Behavioral Advertising

You may be provided with online advertisements of X-Rite products and services on third-party websites and mobile services that are tailored to you, for example, on the basis of information that you provide to X-Rite or a third-party website you are visiting, or of your browsing activity, purchases, or interests. These types of tailored online advertisements may come through several sources, such as the following:

Affiliates, Vendors and Suppliers

We have relationships with suppliers and affiliated companies, who help us operate our business and for whom it may be necessary to have access to your Personal Data in the course of providing services to X-Rite. We require these parties to use your Personal Data in accordance with applicable law and reasonable privacy protections, and we do not share Personal Data from countries that require consent, unless consent has been obtained in advance to sharing with related affiliates.

During the last 12 months:

You can find all related affiliates here.

Co-Branded Sites

We may partner with other companies to provide you with content or services on a joint or “co-branded” basis. At a cobranded site, you will see both the X-Rite logo and the logo of the co-branding partner displayed on your screen. You should read the individual privacy policies of our co-branding partners, as they may differ in some respects from ours. Reading these policies will help you to make an informed decision about whether to provide your information to a given site.

Product Reports

If you contact X-Rite regarding your experience in using one of our products, we may use the information that you provide in submitting reports to the designated government regulatory authority, as required of us by law.

Legal Rights and Obligations

In certain limited circumstances, X-Rite may need to disclose your Personal Data in order to comply with a legal obligation or demand, such as to comply with reporting obligations to our governing regulatory authorities regarding the safety of our products, or in connection with the sale or transfer of one of our product lines or divisions, which includes the services provided through one or more of the X-Rite Websites. In such instances, we will take measures to protect your Personal Data to the extent possible. We also reserve the right to use Personal Data to investigate and prosecute users who violate our rules or who engage in behavior that is illegal or harmful to others or to others’ property.

Change in Organization

In the event X-Rite decides to reorganize or divest our business through sale, merger, or acquisition, X-Rite may share Personal Data about you with actual or prospective purchasers. We will require any actual or prospective purchasers to treat this Personal Data in a manner consistent with this policy.

 

Children Privacy

X-Rite does not knowingly collect or use any Personal Data directly from children on X-Rite Websites (We define “children” as minors younger than 18). We do not knowingly allow children to order our products, to communicate with us, or to use any of our online services. If you are a parent and become aware that your child has provided us with information, please contact us using one of the methods specified below, and we will work with you to address this issue.

 

Your Privacy Choices

You have the right to be informed about our data practices, as well as about entities with which we have shared your Personal Data and the possibility of denying consent and the consequences of such denial. You also have the right to see and get a copy of Personal Data about you that we maintain as well as to ask us to make corrections to inaccurate or incomplete Personal Data about you. You have the right to receive data you have provided to us in a machine-readable format and to transmit that data to another controller. You may also request the erasure of your Personal Data or the restriction of its processing, or object to the processing of Personal Data about you. We will comply with any other rights you may have under applicable law in addition to those listed above.

Consistent with applicable law, you also may request access to information about the categories of Personal Data we collect, the sources from which we obtain that Personal Data, why we collected it, and with whom we share it.

To seek access to Personal Data about you, exercise any other rights, to file a concern, complaint, or request for correction, or to opt-out of particular programs, please contact our Privacy Office by clicking on the “Contact Us” link on the X-Rite Website you are using, by using the X-Rite contact information on the X-Rite mobile application you are using, or by emailing privacy@xrite.com. You may also send a letter to the following address:

X-Rite, Incorporated
Attn: Privacy Office – Vicky Schott
4300 44th Street SE
Grand Rapids, MI 49512

Many countries have a data protection authority to ensure that data protection law is followed. For more information about your privacy rights, or if you are not able to resolve a problem directly with us and wish to make a complaint, contact your local authority.

In all communications to X-Rite, please include your email address, the Web site address, mobile application, and/or the specific X-Rite product to which you provided Personal Data (e.g., Xrite.com), and a detailed explanation of your request. If you would like to delete, amend, or correct your Personal Data and are contacting us by email, please put “Deletion Request” or “Amendment/Correction Request” in the subject line of the email. We will respond to all reasonable requests in a timely manner and may need to further confirm your identity in order to process certain requests.

Once we receive your request, we may need to contact you to further verify relevant details. You may be entitled, in accordance with applicable law, to submit a request through an authorized agent. To designate an authorized agent to exercise your rights and choices on your behalf, please provide sufficient proof of assignment of authority.

 

Additional Notice to California Residents

Subject to certain limitations under California Civil Code § 1798.83, California residents may ask us to provide them with (i) a list of certain categories of Personal Data that we have disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year, and (ii) the identity of those third parties. To make this request, California residents may contact us at privacy@xrite.com.

In addition to the Privacy Choices listed above, in accordance with applicable law, California residents may also opt-out of the sale of their information by clicking the “Do Not Sell My Personal Information” link or by calling toll free (844) 842-6676. We will not discriminate against you for exercising your rights, and any difference in services as a result of your decision not to provide us with Personal Data is reasonably related to the value of such data.

 

Data Security

X-Rite maintains reasonable technical, administrative and physical controls to secure any Personal Data collected through the X-Rite Websites. However, there is always some risk that an unauthorized third party could intercept an Internet transmission, or that someone will find a way to thwart our security systems. We urge you to exercise caution when transmitting Personal Data over the Internet, especially your financial-related information. X-Rite cannot guarantee that unauthorized third parties will not gain access to your Personal Data; therefore, when submitting Personal Data to X-Rite Websites, you must weigh both the benefits and the risks.

Third Party Sites and Social Media Plug-ins

This Privacy Policy does not apply to X-Rite Websites that do not link to this Privacy Policy, or to third-party Web sites to which X-Rite Websites may link. X-Rite Websites may use social media plug-ins (e.g., the Facebook “Like” button, “Share to Twitter” button) to enable you to easily share information with others. When you visit X-Rite Websites, the operator of the social plug-in can place a cookie on your computer or other electronic device that enables that operator to recognize individuals who have previously visited our Site or other sites or services and to receive information that you have visited our X-Rite Site. The social media plug-in also allows the social media Web site to share information about your activities on our X-Rite Site with other users of their social media Web site. These sharing settings are managed by the social media Web site and governed by its privacy policy.

Accessing Our Sites Globally

This site is owned and operated by X-Rite, Incorporated in the United States, but the information you provide will be accessible to our affiliates, vendors, and suppliers in other countries in accordance with this policy. Furthermore, if you are visiting this site from a country other than the United States, your communication with us will necessarily result in the transfer of information across international borders. The level of legal protection for Personal Data is not the same in all countries; however, we will take the security measures described in this Privacy Policy in an effort to keep your information secure. By using this site, you understand that your Personal Data will be stored and processed in the United States and in any country to which we may transfer your information in the course of our business operations.

X-Rite may transmit Personal Data about you to related affiliates worldwide. These affiliates may in turn transmit Personal Data about you to other related affiliates. Some affiliates may be in countries that do not ensure an adequate level of data protection. Nevertheless, all of X-Rite’s related affiliates are required to treat Personal Data in a manner consistent with this policy. We only transfer your Personal Data internationally or to a third party when we are satisfied that adequate levels of protection are in place to protect the integrity and security of your Personal Data being processed, in compliance with applicable data protection laws. Where necessary, including for transfers to affiliates, we use Standard Contractual Clauses approved by the European Union to provide such protection. To obtain additional information regarding the safeguards we have in place for cross-border transfers of Personal Data, please contact us using the information provided in the “Your Privacy Choices” section.

Changes to Our Privacy Policy

We will only use Personal Data in the manner described in this Privacy Policy in effect when the information was collected from you or as authorized by you. However, and subject to any applicable consent requirements, we reserve the right to change the terms of this Privacy Policy at any time. Any changes to this Privacy Policy will be reflected on this page with a new effective date. X-Rite encourages you to review this Privacy Policy regularly for any changes. Any Personal Data collected upon your continued use of X-Rite Websites will be handled in accordance with the currently-posted Privacy Policy.

Russian Residents Only

This section of the Privacy Policy applies to Russian residents only.

Processing of your Personal Data will be performed by X-Rite, having its registered address at 70 Althardstrasse, Regensdorf, CH 8105, for the purposes and on the legal basis defined in this Privacy Policy. We will always obtain your prior express consent when processing your Personal Data for marketing purposes or using tracking technologies, such as cookies.

The data controller under this Privacy Policy for Russian users is X-Rite Europe GmbH.

X-Rite Europe GmbH
70 Althardstrasse,
Regensdorf, CH 8105
privacy@xrite.com

We will carry out the following operations on your Personal Data with and without use of automated means: collection, recording, systematization, accumulation, storage, specification (update, modification), retrieval, use, transfer (provision, access), including cross-border transfers, depersonalization, deletion and destruction.

We share information about your use of X-Rite Site with third parties and transfer your information outside of Russia for certain business purposes. If you would like to get more information on these third parties and the countries to which we transfer your Personal Data, please contact us as described in the “Your Privacy Choices” section and we will provide you with the information on names, locations of those third parties as well as their roles in processing your Personal Data.

When processing your Personal Data, we ensure that recording, systematization, accumulation, storage, adaptation/alteration, and retrieval of your Personal Data is primarily performed in a Russian database, once this information is collected. Then we may transfer your Personal Data to third parties as described in this Privacy Policy.

X-Rite implements necessary legal, organizational and technical measures to secure any Personal Data collected through the X-Rite Websites, including:

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