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Bringing Color into Focus

The automotive industry is undergoing disruption as many face a severe financial crunch. Embracing emerging mobility options like autonomous vehicles, micro-mobility, and electric mobility along with cutting-edge designs and paint and coatings trends will help the industry become stable again. To transform these difficult times into opportunity and success, automotive manufacturers need the right tools to achieve efficient manufacturing across a global supply chain.

Color and appearance play a leading role in vehicle preference, making color measurement an integral part to the auto making process. Achieving the complex effect automotive finishes and intricate designs that customers demand requires state-of-the-art color measurement tools. X-Rite’s portfolio of innovative solutions work together to control all aspects of color and appearance from the lab to the supplier to the paint shop to the assembly line.

 To deliver precise and repeatable color, X-Rite’s automotive color measurement tools can:

With over 60 years of innovation and proven expertise in color control, X-Rite solutions help ensure color harmony on all aspects of a transportation vehicle, from the bumper to the fuel cover to the door handles and seats.

Our Coverage for Automotive

Automotive Manufacturers

Delivering cutting-edge automotive interiors and exteriors while merging design, comfort, and functionality can be a major challenge. With the right color measurement solutions, automotive manufacturers can achieve color, exactly how it was intended, time after time.

Automotive Designers

Whether designing a body panel, an accessory, or a new coating system, color development is an important part of the process. Colorimetric measurement provides necessary consistency from initial design through prototyping to finished product.

Automotive Part Suppliers

Color compatibility and acceptability between automotive parts is essential at final assembly. A precise color program that defines, communicates, and audits color is critical to ensuring color harmony and reducing rejections.

Commercial Vehicle Manufacturers

Accurate color is just as important for bicycles, trains, airplanes, and buses as it is for trucks and cars. As consumers look for trending effects like metallic and pearlescents, commercial vehicle manufacturers need the right tools to measure and control color and appearance throughout production.

Objects have elements that are inherent to appearance, such as texture, gloss, transparency and special effects. To control color, you must understand them.

With the ability to characterize color, sparkle, and coarseness, the new MA-T Family can help manufacturers control effect finishes.

In this free 10-minute webinar, you will learn why a multi-angle is the ideal spectrophotometer to measure special effect surfaces, like metallic and pearlescent.

Need a Quote? Contact Sales(888) 800-9580

Technical Questions? Contact Support(888) 826-3042