As the industrial plastics market grows increasingly competitive and demands more sustainable practices, manufacturers need new ways to formulate and produce accurate color faster, with less waste. Digital color standards are one of the most effective tools to bridge this gap. They also enable color work and communication from remote locations.   With digital color standards, brands and designers can set clear expectations with supply chains. In turn, suppliers can achieve color goals wit...

Posted July 31, 2020 by Tim Mouw

As the world reopens, retail stores are making functional changes to ensure customers and employees are safe and healthy. For starters, the notoriously social activity of shopping now requires associates and customers to maintain distance and wear masks.      Customers need to feel comfortable when they sit down at the cosmetic counter, too. While the role of the beauty consultant is not going away, demo makeup applications and cosmetic testers are. This leaves retailers seeking ...

Posted July 15, 2020 by Matthew Adby

In a highly competitive marketplace, brands and packaging designers are looking for ways to differentiate their products on the shelf. This increasingly goes beyond color to include embellishment options such as foils, special varnishes, soft touch finishes, and more. Designers are also using more intense solid colors, fluorescents and iridescents, and not just with conventional print. Digital solutions allow more variation in packaging and the ability to address shorter runs and faster cycle ti...

Posted June 04, 2020 by Ray Cheydleur

As digital printing continues to grow, many printmakers are moving beyond traditional media to create artwork on substrates like wood, acrylic, textiles, and backlit materials. While the results can be beautiful, achieving exceptional print quality on these materials can be challenging.   Enter the i1Pro 3 Plus. With its large aperture, polarization and transmissive capabilities, this new member of X-Rite’s i1Pro Family can create color profiles for substrates that are otherwise ...

Posted May 20, 2020 by X-Rite Color

Our customers who are now working remotely need to be aware that changing a small variable – such as approving color from home under a different light source, or emailing specifications instead of sending a physical sample – can introduce color issues that risk creating a larger color problem. The first and most critical stage to color control is accurate color communication. These resources will help you get started. The Importance of Color Communication Blog | Many color...

Posted March 27, 2020 by X-Rite Color

Spectrophotometers (“spectros” for short) are color measurement devices used to capture and evaluate color. As part of a color control program, brand owners and designers use them to specify and communicate color, and manufacturers use them to monitor color accuracy throughout production. Spectrophotometers can measure just about anything, including liquids, plastics, paper, metal and fabrics, and help ensure that color remains consistent from conception to delivery.   &nb...

Posted March 27, 2020 by X-Rite Color

Phone and computer screens are the window into the digital world of color, but if you are approving colors via email or text you need to be aware of the limitations.  For starters, each of your devices relies on a different color model to display color. Input devices – your camera and monitor – use the additive color model to display color. They start with darkness and add red, green, and blue light to create a spectrum of colors. Printers, on the other hand, use the s...

Posted March 27, 2020 by X-Rite Color

Does your quality control program include visual evaluation? Lighting plays a huge role in how we perceive color. It can help you verify whether the color of your product is acceptable and ensure it remains accurate in every possible lighting condition after purchase.     Many of our customers are finding visual evaluation to be even more important as they transition color reviews and approvals to a different location, such as in the home office or to another remote environmen...

Posted March 27, 2020 by X-Rite Color

So much goes into the way you perceive color, including light, genetics, the environment, human traits, and even fatigue. You may also be among the 1 in 255 women and 1 in 12 men who have some form of color vision deficiency. Our online color challenge is a fun way to better understand your color vision acuity.     Regardless of your color vision acuity, if you are communicating, evaluating, or approving color from a new location your eyes may trick you into making diff...

Posted March 27, 2020 by X-Rite Color

Color has always been a critical factor for our customers. Due to the COVID-19 pandemic, many are now trying to design, specify, communicate and ultimately achieve accurate color from remote locations or with less staff and fewer resources. Are you having trouble maintaining your color program in this unprecedented time?  We've compiled our most popular resources – blogs, videos, whitepapers, webinars, and case studies – to help you connect with your supply chain and ...

Posted March 27, 2020 by X-Rite Color
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