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The best way to visualize how color will react in real world lighting conditions is to use a quality light booth. Traditional light booths contain common illuminants like daylight, incandescent, and fluorescent to replicate how color will look in the retail store and post-purchase in outdoor and home lighting. Today, the increased use of LED lamps in home, commercial, and retail environments is impacting decades of standardized lighting procedures.   How LED is Changing the Game LED li...

November 03, 2021 by X-Rite Color

Color Matching Software for Retail Paint In the retail paint environment, customer service is key. When a customer brings a paint sample to the counter for a custom match, formulas must be accurate and formulation time must be fast. The faster and more accurately you can match customer paint samples, the more likely they will return with future business. With the right equipment, you can empower your paint counter associates to be true color matching experts and convert your paint department in...

November 03, 2021 by X-Rite Color

The flexography method of printing uses rotary flexible plates to print directly on the substrate in a single pass. These inked plates are wrapped around cylinders on a web press and rotate at a fast speed to transfer ink. This type of printing is ideal for large quantities and long print runs with a continuous print, such as wallpaper and gift wrap. A flexographic printing press can use a variety of solvent-based, water-based, or UV curable inks. It also adapts well to different materials and ...

October 20, 2021 by X-Rite Color

In a perfect world, you should be able to put ink in the press, run a job, and achieve color consistency. Unfortunately, every year flexographic and gravure printing operations waste ink, substrate, and press time trying to get color right.    Although advancements in technology have made it easier to achieve color accuracy, the variables that affect color still exist. In this three part series we’ll share over two dozen reasons your color might be wrong at press side. Today&rsqu...

October 18, 2021 by Scott Harig

In a perfect world, you should be able to put ink in the press and simply run a job. Unfortunately, every year flexo and gravure printing operations waste ink, substrate and press time trying to get color right. Although advancements in technology have made it easier to achieve color accuracy, the variables that affect color still exist. In this three-part series, we’re sharing over two dozen reasons your color might be wrong on press. If you missed the first article – Instrumentati...

October 18, 2021 by Scott Harig

In a perfect world, you should be able to put ink in the press and simply run a job. Unfortunately, every year flexo and gravure printing operations waste ink, substrate and press time trying to get color right. Although advancements in technology have made it easier to achieve color accuracy, the variables that affect color still exist. In this three-part series, we’re sharing over two dozen reasons your color might be wrong on press. We’ve already covered two important factors &nda...

October 18, 2021 by Scott Harig

The International Standards Organization has defined ISO 12647 as a set of Graphic Arts standards for printing. Included are eight parts: Part 1:  Print parameters and measurement methods Part 2:  Offset lithographic processes Part 3:  Coldset offset lithography on newsprint Part 4:  Gravure printing Part 5:  Screen printing Part 6:  Flexographic printing Part 7:  Proofing processes working directly from digital data Part 8:  Validation print processes wo...

October 18, 2021 by Scott Harig

Druck mit erweitertem Farbraum Durch immer mehr Produktvarianten und Lean Manufacturing (schlanke Produktionsprozesse) sind Druckverarbeiter und Verpackungshersteller gezwungen, schneller und kostengünstiger zu arbeiten. Für Markenartikler und Designer ist der Druck mit erweitertem Farbraum, auch Druck mit fester Farbpalette genannt, eine großartige Möglichkeit zur Spezifikation erzielbarer Farben. Druckverarbeiter und Verpackungshersteller können dadurch die Rüst...

October 16, 2021 by Mark Gundlach

Zur Farbmessung beleuchtet ein Farbmessgerät eine Probe, misst die im Wellenlängenbereich von 380 nm bis 780 nm abgestrahlte oder reflektierte Lichtmenge und quantifiziert sie als Farbmesswert. Die Farbmessung ist notwendig zur Spezifikation, Quantifizierung, Kommunikation und Rezeptierung von Farben sowie zur Prüfung der Farbqualität für farbkritische Arbeiten. Da jeder Mensch eine andere Farbwahrnehmung hat, ist die Farbmessung präziser als die visuelle Beurteilun...

August 24, 2021 by X-Rite Color

Learn more about light, reflection curves, optical brighteners, and more.     Illuminants Electro magnetic radiation in the wavelength range from 380 nm to 730 nm is seen as light by our eyes. Low wavelengths show as blue light. Then the spectrum continues from green, yellow, orange to red. UV radiation is located in the range below 380 nm; the range above 730 nm is called infrared radiation. The visual impression of a colored body changes by the composition of the incoming light. ...

July 22, 2021 by X-Rite Color

ICC color management means having a workflow that is predictable, consistent, and repeatable from capture through proofing to final output. To achieve a color managed workflow, you need to calibrate your devices and create an ICC profile for every component, including the camera, monitor, projector, scanner, and printer.   Why Calibrate and Profile? For the best color results, you need to calibrate each device that is contributing to your workflow to ensure it is accurately reproducing colo...

January 27, 2021 by Ray Cheydleur

X-Rite Pantone has been working with Asda for several years, supporting the implementation of ColorCert, a digital color program to achieve time and cost savings and deliver brand presence and quality assurance on shelf. We recently published a case study that explains how digital color has helped Asda improve color and consistency scores by 200%. We encourage you to download the case study to learn more. With a tried and proven color management model in its Food and Non-Edible categories, Asda ...

January 22, 2021 by X-Rite Color

COVID-19 has forced many companies to rethink the way they communicate, approve, and produce color.    For some, that means trying to conduct “business as usual” from a remote location. For others, it means finding ways to manage color without travel. Either way, we know our customers are doing everything they can to sustain business while keeping their employees healthy and safe.    We want to help. Over the past few months we’ve been adding new resources t...

December 15, 2020 by X-Rite Color

The Pantone Color of the Year announcement is always exciting. Not only does it set the stage for upcoming trends, it also provides brand owners and designers critical guidance for marketing and product development. However, those who are charged with manufacturing products and packaging with trending colors (like 2021's Ultimate Gray and Illuminating) know it doesn’t “just happen.” It takes time and effort to incorporate new colors. Whether you work in paints, plasti...

December 14, 2020 by X-Rite Color

The Pantone Color Institute just announced PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating as the Pantone Color of the Year 2021.   According to the Pantone Color Institute, PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating, a marriage of color conveying a message of strength and hopefulness that is both enduring and uplifting. Illuminating is a bright and cheerful yellow sparkling with vivacity, a warming yellow shade imbued with solar power. Ultimate Gray is emblem...

December 14, 2020 by X-Rite Color

Black Friday. Not only is it the much anticipated start to holiday shopping, it’s also a day manufacturers have been preparing for all year long. Whether mass-producing holiday cards, candy canes, plastic toys, or festive clothing, accurate color is a must. Manufacturers can’t ship two of the same toy if they won’t match on the showroom floor, and holiday sweaters that are a shade off will end up at a discount store instead of a fashion boutique. Perfection is especially import...

November 25, 2020 by X-Rite Color

Especially in the print industry, checking color quality at multiple steps along the way is the key to ensuring you’re on the right track. Without print color management, you can end up producing something you think is right, but is completely wrong in the end. Managing color in the pressroom closes the gap between expectations, press operators, specifications, and color to ensure good quality.  During design, it means accurately specifying colors for reproduction on the ...

September 14, 2020 by X-Rite Color

How much time, paper, and ink do you waste re-printing images because the color isn’t right? Before you blame your printer, consider your monitor. When you work on an un-calibrated monitor, you can’t trust the colors you see on-screen, making it hard to make good editing decisions. Luckily, monitor calibration is a breeze with i1Profiler software. Wizard-based, it walks you through every step in the profiling process. Basic and advanced modes allow you to modify your settin...

August 20, 2020 by Mark Gundlach

Softproofing – the ability to simulate how an image will appear in print right from your monitor – can save a lot of time and effort in your printing workflow. Although many photographers already rely on it, anyone who designs, approves, prepares or prints brand and color-critical images can also benefit. With softproofing, designers can create with actual specified colors (no more trial and error!), project owners can approve layouts without physical proofs (predictable color!), and...

August 20, 2020 by Mark Gundlach

As brand owners compete to make packaging stand out, commercial and flexible packaging converters and label printers are charged with achieving accurate color – on unique substrates – with shorter print runs. Many spend a lot of time mixing ink, then end up throwing it away when the color isn’t right. Others mix ink, store it, and spend way too much time trying to reuse it for future print runs.  If you’re stuck in this cycle, you’re essentially paying for ink...

August 13, 2020 by Rich Knapp
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