Accelerate ROI, digital transformation, and sustainability with a digital textile color program. Hiccups in getting to market can be devasting for any type of business. For fashion, soft goods, apparel, and footwear brands, a major concern is missing out on the opportunity to increase sales and establish or reinforce brand credibility. Brands simply can’t afford any unnecessary slowdowns during the execution of a design due to delays in preliminary steps such as the color approval process....

This time of year, the internet is full of Top 10 Countdowns. It’s a tradition we’ve embraced since 1940 when the Billboard published its first chart ranking the top selling recorded songs. Since then, others have jumped on the bandwagon to highlight the most popular trends of the previous year.   We’ve been publishing our top-read blogs since 2016, and we’re happy to see some educational topics like color perception, tolerancing, and spectrophotometers continue to r...

It’s important to ensure design intent is realized each time and everywhere a product appears. But with so many variables to impact print quality, how can brands utilize suppliers around the world and still achieve consistent color? Our X-Rite Pantone Packaging Color Experts have designed a series of consulting services and workshops to help you get the most from your print, packaging, plastic or textile value chain.   Offered both online and onsite, these interactive sessions i...

色測定／測色は、色の重要な作業において、色の品質を指定・定量化・伝達・定形化・検証するために必要です。色の感じ方は人それぞれ異なるため、測色は目視評価より正確な結果を得られます。そのため、正確な測定を行うには、用途や精度に応じた色測定器や色測定機器の使用が欠かせません。 色測定とは？ 色測定は、サンプルによって放射・透過・反射される光の量をとらえ、スペクトルデータとして定量化することで、光源の変化分も捉えることが出来ます。測色計（分光測色計）で行う色測定は、目視評価より正確です。なぜなら、人間の色認識は差を表すのは得意ですが、定量的に示すことは不得意です。色に関わる重要な作業には、色を識別・定量化・伝達・区別するための分光測色計の導入を強く推奨します。 色波長の測定方法 色を測定するには、分光測色計と呼ばれる測色装置でサンプルに光を当て、人間の目に見える波長範囲である380nmから780nmの範囲で透過または反射した光の量をとらえます。分光測色計は波長範囲にわたるスペクトル波長測定に基づき、計算を行い、スペクトルデータを定量化します。  色測定器／色測定機器とは？ 色測定器／...

Learn about light, reflection curves, optical brighteners, and more.     Illuminants Electro magnetic radiation in the wavelength range from 380 nm to 730 nm is seen as light by our eyes. Low wavelengths show as blue light, then the spectrum continues from green to yellow, orange, and red. UV radiation is located in the range below 380 nm; the range above 730 nm is called infrared radiation. The visual impression of a colored body changes by the composition of the incoming light. ...

Recently we had the opportunity to sit down with Laura Guido-Clark, a consumer products designer of color, material, and texture. She has been dubbed an “Experience Consultant,” which reflects her interest and study of human reactions to the look and feel of new products.   Photo by Laura Flippen. We asked Guido-Clark to speak with us because we also appreciate the importance of color in our lives.   Q. What inspired you to pursue a career in color? A. When I wa...

競争の激しい市場において、ブランド企業とパッケージデザイナーは、店頭に並んだ自社製品を差別化する方法を模索しています。その対策は、色だけでなく、箔、特殊ワニス、ソフトタッチの仕上げなどの装飾オプションまで広がっています。また、デザイナーは従来の印刷だけでなく、より強いソリッドカラーや蛍光色、虹色なども使用するようになっています。デジタル ソリューションにより、パッケージのバリエーションを増やせ、稼働時間の短縮やサイクル タイムの短縮に対応できるようになります。 鮮やかな色や仕上げは、パッケージを店頭で目立たせますが、この傾向はパッケージ印刷のコンバーターに多くの課題をもたらします。消費者に鮮やかな色や仕上げを与える光の物理学的性質が、測定上の課題にもなっています。見る人に輝きを与えるよう、光が反射したり屈折したりすると、分光測色計で捉えるのが難しい鏡面成分も生じます。 ここでは、パッケージ印刷業者とコンバーターがデザイン意図に沿って、強いソリッドカラーと特殊な仕上げを施したパッケージを製造するための5つのヒントをご紹介します。成功している企業には、大きなビジネス成長のチャンスがありま...

Appearance is more than just color. It’s an all-inclusive look at everything inherent to an object, including texture, gloss, transparency, translucency, and special effects like sparkle and shimmer. When viewed from different angles or under different lighting conditions, appearance effects can change our perception of color. That's why it’s important to control both color and appearance throughout design and development.  Durable goods brands use appearance effects to captur...

As we move through spring and into summer, we’re revisiting Pantone Color Institute’s Spring/Summer 2019 Fashion Color Trend Report. This season’s report features the top 12 stand out colors as well as current takes on four classic neutrals.    Images extracted with permission from PANTONEVIEW Colour Planner Spring/Summer 2019.    According to Leatrice Eiseman, Executive Director of the Pantone Color Institute, “This new mindset underscores a...

For the last few Decembers, we’ve provided you with a list of “top color measurement blogs” for that respective year. As we reviewed this year’s list, we noticed that your favorite/ the most-read blogs could be categorized into a few buckets. So, without further ado, here’s 2018’s top blog topics!  2018’s Most Popular Color Measurement Topic: Tolerancing Not to our team’s surprise, Tolerancing – what it is/what it means for your busines...