Learn more about light, reflection curves, optical brighteners, and more. Illuminants Electro magnetic radiation in the wavelength range from 380 nm to 730 nm is seen as light by our eyes. Low wavelengths show as blue light. Then the spectrum continues from green, yellow, orange to red. UV radiation is located in the range below 380 nm; the range above 730 nm is called infrared radiation. The visual impression of a colored body changes by the composition of the incoming light. ...
Posted July 22, 2021 by X-Rite Color
ICC color management means having a workflow that is predictable, consistent, and repeatable from capture through proofing to final output. To achieve a color managed workflow, you need to calibrate your devices and create an ICC profile for every component, including the camera, monitor, projector, scanner, and printer. Why Calibrate and Profile? For the best color results, you need to calibrate each device that is contributing to your workflow to ensure it is accurately reproducing colo...
Posted January 27, 2021 by Ray Cheydleur
X-Rite Pantone has been working with Asda for several years, supporting the implementation of ColorCert, a digital color program to achieve time and cost savings and deliver brand presence and quality assurance on shelf. We recently published a case study that explains how digital color has helped Asda improve color and consistency scores by 200%. We encourage you to download the case study to learn more. With a tried and proven color management model in its Food and Non-Edible categories, Asda ...
Posted January 22, 2021 by X-Rite Color
COVID-19 has forced many companies to rethink the way they communicate, approve, and produce color. For some, that means trying to conduct “business as usual” from a remote location. For others, it means finding ways to manage color without travel. Either way, we know our customers are doing everything they can to sustain business while keeping their employees healthy and safe. We want to help. Over the past few months we’ve been adding new resources t...
Posted December 15, 2020 by X-Rite Color
The Pantone Color of the Year announcement is always exciting. Not only does it set the stage for upcoming trends, it also provides brand owners and designers critical guidance for marketing and product development. However, those who are charged with manufacturing products and packaging with trending colors (like 2021's Ultimate Gray and Illuminating) know it doesn’t “just happen.” It takes time and effort to incorporate new colors. Whether you work in paints, plasti...
Posted December 14, 2020 by X-Rite Color
Black Friday. Not only is it the much anticipated start to holiday shopping, it’s also a day manufacturers have been preparing for all year long. Whether mass-producing holiday cards, candy canes, plastic toys, or festive clothing, accurate color is a must. Manufacturers can’t ship two of the same toy if they won’t match on the showroom floor, and holiday sweaters that are a shade off will end up at a discount store instead of a fashion boutique. Perfection is especially import...
Posted November 25, 2020 by X-Rite Color
パッケージング業界では常に「サステナビリティ」が最優先とされています。サステナビリティとは、環境のニーズと次の世代を考慮し、あらゆる手段を用いて生産工程における無駄を排除することです。それは、社会的責任を配慮するだけではありません。消費者は商品の購入を決定する際、サステナビリティに取り組む商品であるかどうかをチェックする傾向にあるためです。 もちろん、サステナビリティに取り組むことだけが、店頭に並ぶ商品ブランドを形成する要素ではありません。新型コロナウイルス感染症に関する水際対策が強化されると共に、印刷工程やカラーの承認作業を現場で行うことが困難になってきており、それにより印刷工程が長引き、またパッケージ色のあらゆる問題にもつながっています。そのような工程は目標から外れ、無駄なコストが発生してしまいます。 サステナビリティに取り組むと同時に、新型コロナウイルス感染症に関する水際対策にも対応できるパッケージを実現するには、手作業を要する旧式システムから、テクノロジーベースのワークフローに移行し、コスト削減と一貫したブランド色の確保に努める必要があり...
Posted October 15, 2020 by X-Rite Color
The best way to visualize how color will react in real world lighting conditions is to use a light booth. Traditional light booths contain common illuminants like daylight, incandescent, and fluorescent to replicate how color will look in the retail store and post-purchase in outdoor and home lighting. Today, the increased use of LED lamps in home, commercial, and retail environments is impacting decades of standardized lighting procedures. How LED is Changing the Game LED lights hav...
Posted October 12, 2020 by X-Rite Color
Especially in the print industry, checking color quality at multiple steps along the way is the key to ensuring you’re on the right track. Without print color management, you can end up producing something you think is right, but is completely wrong in the end. Managing color in the pressroom closes the gap between expectations, press operators, specifications, and color to ensure good quality. During design, it means accurately specifying colors for reproduction on the ...
Posted September 14, 2020 by Ray Cheydleur
How much time, paper, and ink do you waste re-printing images because the color isn’t right? Before you blame your printer, consider your monitor. When you work on an un-calibrated monitor, you can’t trust the colors you see on-screen, making it hard to make good editing decisions. Luckily, monitor calibration is a breeze with i1Profiler software. Wizard-based, it walks you through every step in the profiling process. Basic and advanced modes allow you to modify your settin...
Posted August 20, 2020 by Mark Gundlach
