To measure color, a color measurement device shines light onto a sample, captures the amount of light that is transmitted or reflected in the 380 nm to 780 nm wavelength range, and quantifies it as a spectral measurement. Color measurement is necessary to specify, quantify, communicate, formulate, and verify color quality for color critical work. Because everyone perceives color differently, color measurement is more precise than visual evaluation. What is a Color Measurement Device? There are t...

Posted August 24, 2021 by X-Rite Color

Learn more about light, reflection curves, optical brighteners, and more.     Illuminants Electro magnetic radiation in the wavelength range from 380 nm to 730 nm is seen as light by our eyes. Low wavelengths show as blue light. Then the spectrum continues from green, yellow, orange to red. UV radiation is located in the range below 380 nm; the range above 730 nm is called infrared radiation. The visual impression of a colored body changes by the composition of the incoming light. ...

Posted July 22, 2021 by X-Rite Color

パッケージング業界では常に「サステナビリティ」が最優先とされています。サステナビリティとは、環境のニーズと次の世代を考慮し、あらゆる手段を用いて生産工程における無駄を排除することです。それは、社会的責任を配慮するだけではありません。消費者は商品の購入を決定する際、サステナビリティに取り組む商品であるかどうかをチェックする傾向にあるためです。   もちろん、サステナビリティに取り組むことだけが、店頭に並ぶ商品ブランドを形成する要素ではありません。新型コロナウイルス感染症に関する水際対策が強化されると共に、印刷工程やカラーの承認作業を現場で行うことが困難になってきており、それにより印刷工程が長引き、またパッケージ色のあらゆる問題にもつながっています。そのような工程は目標から外れ、無駄なコストが発生してしまいます。    サステナビリティに取り組むと同時に、新型コロナウイルス感染症に関する水際対策にも対応できるパッケージを実現するには、手作業を要する旧式システムから、テクノロジーベースのワークフローに移行し、コスト削減と一貫したブランド色の確保に努める必要があり...

Posted October 15, 2020 by X-Rite Color

Especially in the print industry, checking color quality at multiple steps along the way is the key to ensuring you’re on the right track. Without print color management, you can end up producing something you think is right, but is completely wrong in the end. Managing color in the pressroom closes the gap between expectations, press operators, specifications, and color to ensure good quality.  During design, it means accurately specifying colors for reproduction on the ...

Posted September 14, 2020 by X-Rite Color

In a highly competitive marketplace, brands and packaging designers are looking for ways to differentiate their products on the shelf. This increasingly goes beyond color to include embellishment options such as foils, special varnishes, soft touch finishes, and more. Designers are also using more intense solid colors, fluorescents and iridescents, and not just with conventional print. Digital solutions allow more variation in packaging and the ability to address shorter runs and faster cycle ti...

Posted June 04, 2020 by Ray Cheydleur

Reflective surfaces and metallic inks are very popular for printing and packaging applications. Consumers love the look; but for printers, these substrates and inks are expensive and make color control a challenge. Today we’re taking a look at the measurement options available for controlling these very marketable print and packaging applications to help printers and converters meet brand owner expectations and maintain the highest possible quality output. Sphere vs. 45°:0° - W...

Posted May 07, 2020 by Mark Gundlach

All it takes is 2 to 7 seconds. That’s right, a tiny snapshot in time is what a consumer invests in making many purchase decisions about a product. This is the much talked about and researched “First Moment of Truth.”    X-Rite color management solutions for print and packaging deliver excellence in quality control, formulation and automation.     Color is a significant factor in First Moment of Truth, when you considered the reach it has to engage us and c...

Posted May 06, 2020 by Cindy Cooperman

It’s important to ensure design intent is realized each time and everywhere a product appears. But with so many variables to impact print quality, how can brands utilize suppliers around the world and still achieve consistent color? Our X-Rite Pantone Packaging Color Experts have designed a series of consulting services and workshops to help you get the most from your print, packaging, plastic or textile value chain.   Offered both online and onsite, these interactive sessions i...

Posted May 05, 2020 by Cindy Cooperman

Flexible film does a lot more than protect goods on the store shelf. When done right, film packaging design can capture attention and increase product sales. But measuring color on film substrates can be challenging, even for the most sophisticated converter. Here's what you need to know to successfully control print color on flexible film. Does your film exhibit interference? When you measure flexible film with a traditional 45°:0° spectrophotometer, the way you position the instr...

Posted April 29, 2020 by Ray Cheydleur

Over the last few years, we have heard a lot about the circular economy and omnichannel marketing. While each is a trend in their own right, they are quickly converging on the print industry. To be successful in 2020, commercial printers will need to offer a wide range of print capabilities while demonstrating a commitment to sustainability and reducing waste.   The Importance of Circular Economy and Omnichannel In a circular economy, the goal is to eliminate waste and maximize the con...

Posted December 19, 2019 by Ray Cheydleur
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