Starbucks has once again kicked off the holiday season with four new festive cup designs. This year they surprised us with a magenta accent, which “lifts the traditional holiday colors and makes the red even look brighter,” said Kristy Cameron, Starbucks’ creative director. In the frenzy of holiday shopping, packaging plays a crucial role in catching the eye of potential buyers. However, staying ahead of the game and adapting packaging designs to align with ever-changing con...

The environmental footprint of fashion is out of control. According to the National Resources Defense Council (NRDC), “Textile mills generate one-fifth of the world's industrial water pollution and use 20,000 chemicals, many of them carcinogenic, to make clothes.” Fabric being dyed in factory. Image from NRDC.org.  A Problem That Impacts Everyone Did you know it takes about 200 tons of water (enough to fill several swimming pools) to produce one ton of cott...

If ensuring color consistency is part of your job description, you’ll want to learn more about PantoneLIVE. Our customers report that it helps them get products to market an average of four times faster! PantoneLIVE is an end-to-end, digital color communication ecosystem that helps everyone involved in a packaging workflow visualize and communicate color. It shows which colors are achievable, and which are not, across everything from flexible packaging to corrugated board. And, since the digital...

他人から「りんご」と言われた時に、あなたは、赤、緑、黄のどれを思い浮かべますか？ もし、顧客から具体的ではない説明で調色を求められたら、どうすればよいでしょうか？。カラーコミュニケーションというとてもシンプルな定義が、カラープログラムの成功を左右することができます。詳しくは、以下のブログをご確認ください。 絵は千の言葉を描けますが、言葉だけでは、千の色を描く事は出来ません。 色に関する循環的な会話は日常に起きるものです。一般的には、誰かが色を少し変えて欲しいという要求から始まります。例えば、もっと暖かく、もっとポップにして、もっとトーンダウンして、などです。あなたも何度か経験したことがあるのではないでしょうか。デザイナーとの電話では、欲しい色が「見えている」と言われたのに、それを表現するための適切な言葉が見つからないことです。あるいは、自分が伝えたつもりの色が出なかった印刷業者との会話も難しいです。 ブランドオーナー、デザイナー、サプライヤー、そしてメーカーは、さまざまな方法で、そして、多くの場合口頭で、期待する色を伝えようとします。さらに、色の説明が伝えられるたびに、それは少しず...

This time of year, the internet is full of Top 10 Countdowns. It’s a tradition we’ve embraced since 1940 when the Billboard published its first chart ranking the top selling recorded songs. Since then, others have jumped on the bandwagon to highlight the most popular trends of the previous year.   We’ve been publishing our top-read blogs since 2016, and we’re happy to see some educational topics like color perception, tolerancing, and spectrophotometers continue to r...

Color plays a major role in our food choices. Many foods like Swiss cheese, strawberries, broccoli, and mashed potatoes always look the same. We know what to expect when we take our first bite. But what if your mashed potatoes were green? Would they taste different? Would you even try them? Why Color Analysis is Important for the Food Industry   There has been a lot of research about the role color plays in how we perceive and even taste food. These studies show that our judgment of f...

色は大事だと、よく言われています。なぜ大事なのか知っていますか。実際、生産工程において、色はとても重要な要素です。しかし、残念ながら、多くのメーカーは、色を正しく表現することが以前と比べ、はるかに難しくなったと気づいています。なぜなら、取引先のブランドは、より厳しい許容範囲を満たすことを求めています。 その理由の一つは以下のとおりです。 メタリックパッケージ、真珠光沢仕上げ、カスタムファブリック、鮮やかな新色など、色技術の進捗は顧客を魅了する一方で、生産における一貫性を持たせることがより難しくなっています。 たとえば、コンポジットデッキを例としてあげましょう。以前はグレーかブラウンの2択しかありませんでした。そして、デッキ全体に調和が取れていけば、お客様は十分満足されました。しかし、今では、深い木目模様やエキゾチックな色など、多くの選択肢があります。そのため、メーカーは2～3色ではなく、数10色を管理しなければなりません。統一感を出すために、より難しくなりました。 パッケージもそのひとつです。かつて、印刷された箱のみが並んでいたお店でも、今はホイルパウチやブリスターパック、マルチ基...

In 2006, X-Rite acquired the Munsell Color Company. Along with that acquisition came an important legacy of color science, color standards, and color vision analysis tools. Today we'll look back at Albert Munsell's contribution to the world of color and share the products his work has inspired to help us manage color in a range of industries, including packaging, apparel, footwear, electronics, cosmetics, home furnishings, paint, food and beverage, construction, and more. Albert Munsell's Role ...

When customers are just getting started with color management, they often ask, "What is the difference between a spectrometer and a spectrophotometer?". With such a minute spelling difference, it's easy to make a quick typo and get the wrong answer for this color question. So...what's the difference? Spectrometers vs. Spectrophotometers    What is a Spectrophotometer? A spectrophotometer is a color measurement device that is used to capture and evaluate color on just about anything, in...

According to autolist.com, over 80% of cars produced today are white, black, or some shade of gray. It’s not necessarily because bright and bold colors are more difficult to produce and match than their grayscale counterparts, they just take longer to get through the inspiration and car design process.  Believe it or not, producing a new auto color can take up to five years before it makes it to the showroom floor. It’s a long, tedious process for designers, paint...

アズダ社のブランドパッケージはさまざまなサプライヤー、印刷プロセス、基材を使用して世界中で印刷されています。アズダ社の印刷専門家からなる小規模なチームでは、印刷品質を検証するために、すべてのサプライヤーに立ち会うことが現実的ではありませんでした。   ７年前、アズダ社はデジタル カラー プログラムである、エックスライト社の品質管理ソフトウェア ColorCert Suiteを採用し、承認を合理化し、棚に並べたときに、一次・二次パッケージング印刷業者全体で、一貫性のあるブランドの存在感と品質保証を実現しました。   現在、アズダ社の承認済みの印刷業者の大多数は、プレスルームツールを導入し、ColorCertスコアカードサーバーに直接データを送信しています。アズダ社はプロセスカラー、ブランドカラー、オーバープリント、グレーバランスの許容範囲を決め、プロセスをコントロールします。印刷業者は、客観的かつ一貫性のある基準により、自社の印刷品質を評価・監視します。     アズダ社は最新版のColorCertスコアカードサーバーにアップグレード エックスラ...

When choosing a beverage product from the store shelf, consumers not only demand superb taste, but also consistency in the way the beverage looks to the human eye. Color and transparency are essential markers for quality - any imperfection can indicate contamination, impurities in the raw materials, or process variations caused by heating and oxidation. However, drinks like fruit and vegetable juice, beer, and blended cocktails are difficult for manufacturers to control during production. Natura...

.upcoming-webinar-block { width: 100%; display: table; margin-bottom: 20px; } .upcoming-webinar-left { width: 120px; padding-right: 20px; display: table-cell; } .upcoming-webinar-left img { margin-top: 10px; } .upcoming-webinar-right { vertical-align: top; display: table-cell; } Color measurement devices have been around since the 1940s, but they’ve come a long way since then. Built by Jules Duboscq in France in 1870, t...

Last week Pantone announced the Pantone Color of the Year 2020 - Very Peri (PANTONE 17-3938). The Pantone Color of the Year announcement isn’t just important for designers. Since this color will set the stage for upcoming trends, brand owners should also take notice to capitalize on this trending color. Bring Very Peri to Market, Fast. Is Virtual Design the Answer? The fashion and apparel industry began embracing virtual design years ago. Luxury brands like Louis Vuitton, Burberry, ...

Light booths provide a controlled environment for judging color under different lighting conditions. They can help visually evaluate how different types of light will affect the perception of color, evaluate the color of raw materials before and after production, and ensure different components will remain uniform once they’re assembled.   But not all light booths are the same. With NIST traceability and ISO 17025 accreditation, X-Rite offers worldwide competence in calibration, cert...

The best way to visualize how color will react in real world lighting conditions is to use a quality light booth. Traditional light booths contain common illuminants like daylight, incandescent, and fluorescent to replicate how color will look in the retail store and post-purchase in outdoor and home lighting. Today, the increased use of LED lamps in home, commercial, and retail environments is impacting decades of standardized lighting procedures.   How LED is Changing the Game LED li...

測色は、色の重要な作業において、色の品質を指定・定量化・伝達・定形化・検証するために必要です。色の感じ方は人それぞれ異なるため、測色は目視評価より正確な結果を得られます。  色測定とは？ 色測定は、サンプルによって放射・透過・反射される光の量をとらえ、スペクトルデータとして定量化することで、光源の変化分も捉えることが出来ます。測色計（分光測色計）で行う色測定は、目視評価より正確です。なぜなら、人間の色認識は差を表すのは得意ですが、定量的に示すことは不得意です。色に関わる重要な作業には、色を識別・定量化・伝達・区別するための分光測色計の導入を強く推奨します。 色波長の測定方法 色を測定するには、分光測色計と呼ばれる測色装置でサンプルに光を当て、人間の目に見える波長範囲である380nmから780nmの範囲で透過または反射した光の量をとらえます。分光測色計は波長範囲にわたるスペクトル波長測定に基づき、計算を行い、スペクトルデータを定量化します。  測色計とは？ 測色計には、色彩計と分光測色計の２種類あります。 色彩計は人間の目と同じように色を認識し、赤・緑・青を感じる3...

Learn about light, reflection curves, optical brighteners, and more.     Illuminants Electro magnetic radiation in the wavelength range from 380 nm to 730 nm is seen as light by our eyes. Low wavelengths show as blue light, then the spectrum continues from green to yellow, orange, and red. UV radiation is located in the range below 380 nm; the range above 730 nm is called infrared radiation. The visual impression of a colored body changes by the composition of the incoming light. ...

People often ask how X-Rite got its name and how we came to be a leader in the art and science of color. It’s really a great story – one that focuses on innovation, entrepreneurship and determination. What’s in a name? X-Rite was founded in 1957 by a group of engineers and business entrepreneurs who had a desire to start a business based on innovation. The members brainstormed new product ideas ranging from can openers to sheet metal tools to collapsible car cots. After buildin...

The Pantone Color of the Year announcement is always exciting. Not only does it set the stage for upcoming trends, it also provides brand owners and designers critical guidance for marketing and product development. However, those who are charged with manufacturing products and packaging with trending colors (like 2021's Ultimate Gray and Illuminating) know it doesn’t “just happen.” It takes time and effort to incorporate new colors. Whether you work in paints, plasti...