The best way to visualize how color will react in real world lighting conditions is to use a quality light booth. Traditional light booths contain common illuminants like daylight, incandescent, and fluorescent to replicate how color will look in the retail store and post-purchase in outdoor and home lighting. Today, the increased use of LED lamps in home, commercial, and retail environments is impacting decades of standardized lighting procedures. How LED is Changing the Game LED li...
Posted November 03, 2021 by X-Rite Color
To measure color, a color measurement device shines light onto a sample, captures the amount of light that is transmitted or reflected in the 380 nm to 780 nm wavelength range, and quantifies it as a spectral measurement. Color measurement is necessary to specify, quantify, communicate, formulate, and verify color quality for color critical work. Because everyone perceives color differently, color measurement is more precise than visual evaluation. What is a Color Measurement Device? There are t...
Posted August 24, 2021 by X-Rite Color
Learn more about light, reflection curves, optical brighteners, and more. Illuminants Electro magnetic radiation in the wavelength range from 380 nm to 730 nm is seen as light by our eyes. Low wavelengths show as blue light. Then the spectrum continues from green, yellow, orange to red. UV radiation is located in the range below 380 nm; the range above 730 nm is called infrared radiation. The visual impression of a colored body changes by the composition of the incoming light. ...
Posted July 22, 2021 by X-Rite Color
People often ask how X-Rite got its name and how we came to be a leader in the art and science of color. It’s really a great story – one that focuses on innovation, entrepreneurship and determination. What’s in a name? X-Rite was founded in 1957 by a group of engineers and business entrepreneurs who had a desire to start a business based on innovation. The members brainstormed new product ideas ranging from can openers to sheet metal tools to collapsible car cots. After buildin...
Posted May 11, 2021 by X-Rite Color
The Pantone Color of the Year announcement is always exciting. Not only does it set the stage for upcoming trends, it also provides brand owners and designers critical guidance for marketing and product development. However, those who are charged with manufacturing products and packaging with trending colors (like 2021's Ultimate Gray and Illuminating) know it doesn’t “just happen.” It takes time and effort to incorporate new colors. Whether you work in paints, plasti...
Posted December 14, 2020 by X-Rite Color
The Pantone Color Institute just announced PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating as the Pantone Color of the Year 2021. According to the Pantone Color Institute, PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating, a marriage of color conveying a message of strength and hopefulness that is both enduring and uplifting. Illuminating is a bright and cheerful yellow sparkling with vivacity, a warming yellow shade imbued with solar power. Ultimate Gray is emblem...
Posted December 14, 2020 by X-Rite Color
The color of liquid is one of the most difficult things to control during production. But it’s important. Would you choose a bottle of juice or cleaner that is lighter in color than the other bottles on the shelf? What about cough syrup? Liquid is hard to measure because it can range in transparency from translucent to opaque. It’s also hard to hold, and the measurement device can’t touch it or the optics and the sample will both be contaminated. Today&rsq...
Posted October 27, 2020 by Tim Mouw
As the world reopens, retail stores are making functional changes to ensure customers and employees are safe and healthy. For starters, the notoriously social activity of shopping now requires associates and customers to maintain distance and wear masks. Customers need to feel comfortable when they sit down at the cosmetic counter, too. While the role of the beauty consultant is not going away, demo makeup applications and cosmetic testers are. This leaves retailers seeking ...
Posted July 15, 2020 by Matthew Adby
In a highly competitive marketplace, brands and packaging designers are looking for ways to differentiate their products on the shelf. This increasingly goes beyond color to include embellishment options such as foils, special varnishes, soft touch finishes, and more. Designers are also using more intense solid colors, fluorescents and iridescents, and not just with conventional print. Digital solutions allow more variation in packaging and the ability to address shorter runs and faster cycle ti...
Posted June 04, 2020 by Ray Cheydleur
As digital printing continues to grow, many printmakers are moving beyond traditional media to create artwork on substrates like wood, acrylic, textiles, and backlit materials. While the results can be beautiful, achieving exceptional print quality on these materials can be challenging. Enter the i1Pro 3 Plus. With its large aperture, polarization and transmissive capabilities, this new member of X-Rite’s i1Pro Family can create color profiles for substrates that are otherwise ...
Posted May 20, 2020 by X-Rite Color
