When it comes to car purchases, color is one of many factors that influence consumer buying decisions. The first thing people notice is the quality of the color and the appearance of the paint. Highly innovative trends and demand for new color developments have driven a need for car paints that have metallic or pearlescent effects.
How do you control both color and appearance of effect paints? These effects coatings serve a dual purpose of protecting the automobile and delivering a competitive advantage. Due to differences in processes like paint application, bake temperature or time, the possibility of color changes is not a surprise. That is why setting and achieving tight color tolerances is so crucial for automotive paints and coatings manufacturers. Precise color measurement tools ensure tolerances can be met, color and appearance of the car can be measured and controlled, and unnecessary waste can be eliminated.
Customizable solutions from X-Rite provide automotive paints and coatings manufacturers the ability to:
A reliable and easy-to-use quality control program ensures color is within tolerance to reduce overall rejections, even with difficult to measure effect pigments.
Evaluate effect pigments consistently with five standard measurement angles.
Verify color, sparkle, and coarseness to deliver true communication and visualization of effect coatings.
Track color measurement data on effect pigments to gauge quality and look for areas of improvement to increase overall profitability and reduce waste.
Learn how to measure color, sparkle, and coarseness, with the MA-T family of multi-angle spectrophotometers to create color harmony across the entire workflow.
It can take years to produce new car colors, but color technology helps reduce time to market. Read the blog to see how X-Rite helps automotive manufacturers.