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Here at X-Rite, we recognize that great color portrays great quality. And that your business' success hinges on the consistent and accurate production of this color. By blending the art and science of color, we help your business achieve the highest level of color integrity so your product - and your customer's product - comes out ahead. 

Why We're Successful

With so many places for color to go wrong, it can be hard to know how to get it right. That’s where we can help.

End-To-End Solutions

End-To-End Solutions
We provide solutions that span the entire workflow, from design through production, to ensure your workflow is color-optimized.


Bridging the gap between color and appearance, we are blazing the trail for color professionals who want to take their color operations to the next level.


With 60+ years of experience in color manufacturing, our expertise spans a range of industries, including print & packaging, paints & coatings, food & beverage, apparel, electronics, cosmetics, home furnishings and construction.


Inspired by the great color our team produces, our X-Rite color team provides quality support and training services. 


Our Brands 

Through strategic acquisitions and innovations, we have expanded our color expertise to include insights from PANTONE®, Gretag Macbeth, and Munsell Color.  Our comprehensive knowledge serves a range of industries that touch many of today’s consumer products, including packaging, apparel, footwear, electronics, cosmetics, home furnishings, paint, food and beverage, and construction. Together under the Danaher umbrella, we deliver an integrated set of products and services that help customers get color right. 

PantoneThe world-renowned authority on color, Pantone provides color systems and leading technology for the selection and accurate communication of color across a variety of industries.

MunsellWhether you’re designing palettes, producing products or conducting color-based analysis, Munsell is your resource for transforming Munsell color theory into action.

MacBeth LightingMacbeth lighting solutions have long been recognized as the industry standard for visual color evaluation and are specified by the world’s leading brand owners to ensure color harmony. Macbeth was acquired by X-Rite in 2006.

Our History 

Founded in 1958, X-Rite was created by data-driven color scientists, for professionals looking to improve color in their supply chain. As a business that drives innovation through continuous improvement, X-Rite Pantone has been – and will continue to be – a company that takes pride in the quality solutions and services that we’ve built our business upon.

  • Legacy X-Rite logo


    Seven entrepreneurs from Lear Siegler found Foresight Enterprises. Their first invention, X-Ray Marking Tape, inspires a new company name – X‑Rite, Incorporated.



    PantonePantone launches the PANTONE MATCHING SYSTEM®, a standardized approach for communicating color choices.

  • 1973

    X-Rite introduces silver recovery equipment for radiographic film. The company is now positioned to expand its portfolio within the film and photo industry.

    Silver Recovery System
  • 1975

    X-Rite introduces the 301, the company’s first black-and-white transmission densitometer. The 301 is the start of X-Rite’s concentration in quality control.

  • 1980s

    X-Rite expands to new industries, including graphic arts. The company becomes known for its innovation in portable quality control technology. X-Rite’s 400 series becomes the industry standard for handheld measurement in the pressroom.

  • MA-58


    X-Rite marks important advances in quality control technology with the launch of the 968 and MA-58 portable spectrophotometers.

    Formulation becomes an area of focus. X-Rite introduces Paint-Master® for automotive applications. The company’s MatchRite® solution responds to the “DIY” movement and rising consumer demand for custom paint colors.

    ATS, X-Rite’s first generation pressroom scanning solution, brings new automation to commercial printers.

  • 2000s

    MacBethX-Rite becomes the global leader in color through a 2006 merger with its largest competitor, GretagMacbeth, and the 2007 acquisition of Pantone.

    Acquisitions combine X-Rite’s strength in portables, Gretag’s expertise in benchtop and imaging, Macbeth’s 100+ years in lighting, the Munsell legacy of color science, and Pantone’s leadership in color inspiration and design.

    PantoneLIVE Logo

    The trends of digital communication and connectivity influence innovation in this decade. X-Rite announces the CXF file format in 2009, and PantoneLIVE™ cloud-based color management in 2012.

  • Danaher


    X-Rite becomes part of Danaher Corporation in 2012.

    X-Rite brings color measurement to cosmetics. CAPSURE and Pantone SkinTone™ Guide help consumers find the perfect match for their skin tones.

    Pantone’s Color of the Year achieves pop culture status. The 2016 announcement of Rose Quartz and Serenity generates over 2 billion media impressions.

    X-Rite breaks new ground in appearance capture and measurement, introducing its Total Appearance Capture solution, the TAC7, in 2016.

    TAC7 Scanner

PANTONE®, PantoneLIVE and other Pantone trademarks are the property of Pantone LLC. All other trademarks or registered trademarks are the property of their respective owners. Pantone is a wholly owned subsidiary of X‑Rite, Incorporated. Licensed under Sun Chemical Corporation. Sun Chemical’s patented technology enables the communication of a consistent, digital description of the desired appearance of a product. – [U.S. Patent Nos. 7,034,960; 7,202,976; 7,268,918; 7,417,764 and their foreign equivalents]. © Pantone LLC, 2018. All rights reserved.

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