Textiles and Optical Brightening Agents
How do textiles stay white? Manufacturers use optical brightening agents to ensure they stay white through the lifetime of the product. Learn more!
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Optical Brightening Agents in Manufacturing
Consumers love optical brightening agents because they make whites look whiter, however they can cause problems for manufacturers who must control color.
Optically Brightened Whites in Textiles: Why It’s Difficult
Optically brightened whites (OBAs) are difficult to measure and calibrate in textiles. Explore why standards, UV response, and education matter.
Do You Know How Optical Brighteners Work?
Do you know how optical brighteners work? Optical brightening agents give products a bright, white appearance. Learn how this effect is achieved!
Trick Your Eyes with These Fun April Fools' Optical Illusions
Optical illusions aren’t just fascinating, they teach us how we visually perceive our surroundings. Here are 5 fun optical illusions to fool your eyes!
Pantone Color of the Year 2026 Rekindles an Age-Old Debate – Is White a Color?
White is often thought of as the “absence” of color, but color science says otherwise. Read on to better understand the science of the Pantone Color of the Year.
The Science of Visual Evaluation
Products look different depending on the type of light. From production to shipping, learn the science behind visual evaluation and avoid costly mistakes.
Colorimeter vs. Spectrophotometer
Colorimeters and spectrophotometers are used in just about every industry where color is important. Learn which type of device is right for you.
Staying Current with Standards in Print and Packaging
If you work in printing or packaging, staying current with industry standards can help you solve problems and improve productivity. Here’s what’s changing in 2018.
The Best X-Rite Spectrophotometers of 2019
Looking for a spectrophotometer? Here are our top picks for for measuring a variety of surfaces.
Why X-Rite Gretag Macbeth Light Booths are the Industry Standard
Light booths provide a controlled environment for judging color under different light sources. Trust X-Rite Gretag Macbeth light booths.
Top 2021 Blogs and Learning Resources
Each year we enjoy looking back to see what our customers enjoyed reading. Here are our top 2021 blogs and learning resources.
