X-Rite Color Blog

White ink is one of the most expensive and widely used inks in packaging production—but it’s often under-optimized. In this blog, we’ll explore how MeasureColor enables printers to maximize white ink opacity, reduce waste, and boost overall print performance.  Why White Ink Matters White ink acts as the foundation layer when printing on transparent, metallic, or colored substrates. It ensures brand colors are vibrant and consistent. But due to its high-volume use and cost...

This is the third blog in our MeasureColor in Action blog series, which introduces key features to help you achieve smarter, more efficient print production. MeasureColor: Optimize Dot Gain for Better Print Quality Achieving consistent print quality hinges on your ability to control dot gain—a critical but often overlooked variable. Dot gain plays a major role in color accuracy, image sharpness, and overall visual impact, especially in packaging and extended gamut workflows. With MeasureC...

This is the second blog in our MeasureColor in Action blog series, which introduces key features to help you achieve smarter, more efficient print production. MeasureColor: Manage Digital Color Targets with Confidence In today’s complex and fast-moving print environments, managing digital color targets and ICC profiles efficiently is essential for delivering consistent, high-quality results. Without a structured system, it's easy to lose control over your color libraries—leading to ...

This is the first blog in our MeasureColor in Action blog series, which introduces key features to help you achieve smarter, more efficient print production. MeasureColor: A User-Friendly Interface for Faster Print Decisions In today’s print industry, finding skilled press operators is more challenging than ever. At the same time, production environments are becoming increasingly complex—often combining multiple printing techniques and a wide range of press makes and models. That&rs...

What’s the Difference Between a Light Booth and a Lighting Box? When it comes to achieving consistent lighting for color evaluation, photography, or product display, two tools often come up: light booths and lighting boxes. While they may sound similar, they serve different purposes and are designed for distinct use cases. In this post, we’ll break down the key differences between the two and help you decide which one is right for your needs. What Is a Light Booth? A light booth&mdas...

The Competitive Edge in Color and Appearance: Why Global Brands Trust Us In today’s fast-paced, quality-driven industries, precision in color measurement is essential—but it’s only the beginning. True leadership in the color space comes from a commitment to innovation, global Iservice, and a holistic approach that transforms color into a strategic advantage. Decades of Expertise, Proven Results With over 60 years of experience in the color industry, we’ve helped define t...

Color Matching Machines for Retail Paint Solutions In the world of retail paint, precision in color matching is crucial. Having the right tools to ensure accurate color matching can make all the difference. Enter the color matching machine—a revolutionary tool that ensures your paint colors are consistent, vibrant, and true to your customer's vision. What is a Color Matching Machine? A color matching machine is a device designed to measure and match colors with high precision. These mach...

Why Traditional QC Processes No Longer Cut It for Global Brands In the world of textile manufacturing, quality control (QC) is more than a checkpoint—it’s a brand promise. For suppliers working with global leaders like adidas and H&M, the stakes are high. Any inconsistency in color or finish can lead to costly rework, rejected shipments, or worse—lost business from the brand. If your QC process still relies on visual assessments, manual logs, or physical standards, you m...

Five Important Components of a Quality Control Program Step 1: Quantify Color with a Spectrophotometer Human vision is subjective—terms like “a bit brighter” or “slightly darker” are open to interpretation. That’s why spectrophotometers are essential. These instruments measure color by analyzing how light transfers through or reflects off a surface, producing a spectral reflectance curve—essentially a color’s unique fingerprint. This data-driven ...

When your reputation relies on your print quality, accurate, repeatable color control isn’t optional— it’s a necessity. The combination of the eXact 2 Portable Spectrophotometer and MeasureColor Software delivers a robust, integrated solution that empowers print and packaging professionals to achieve precise, repeatable color across jobs, substrates, and devices. eXact 2: Precision Hardware for Next-Level Color Control The eXact 2 is X-Rite’s latest handhe...

X-Rite Video Gallery- Your Ultimate Resource for Color Education Welcome to the X-Rite Video Gallery Whether you're a novice or an experienced professional, the X-Rite Video Gallery offers in-depth color education and practical training to enhance your color management skills. Our carefully curated collection of videos provides valuable insights and expert tips designed to help you master color accuracy and optimize your workflow. In this blog, we'll highlight five must-watch videos that sho...

  Ensuring color consistency is not just a matter of aesthetics; it's a critical component of brand identity and consumer trust. Imagine a world where Coca-Cola's iconic red varies from can-to-can, or where the blue labels of Alcon eye drops don’t match on the shelf. Such inconsistencies can confuse customers and dilute brand recognition. For big brands, maintaining brand color consistency across all platforms and materials is paramount. This guide will introduce the essential s...

Maintaining color consistency across global supply chains is one of the biggest challenges facing brands and packaging printers today. Whether you're producing folding cartons, flexible packaging, or labels, color variation can happen at any stage — from design to final production. But why does this happen, and more importantly, how can you fix it? Where Does Color Go Wrong? At the start of every print project, color expectations are set. Unfortunately, this is often where problems begin. ...

Ensuring color consistency in commercial printing and packaging is critical for maintaining brand integrity and meeting customer expectations. One of the most effective ways to achieve this is by leveraging quality control software that utilizes precise color tolerancing methods. In this blog, we will explore different tolerancing techniques and how QC software enhances accuracy in color control. The Challenge of Visual Color Assessment Many assume that visual inspection alone is sufficient for...

In the fast-paced world of print and packaging, achieving precise color accuracy is a critical challenge. Whether you're matching brand colors, controlling ink density, or ensuring quality consistency, selecting the right color measurement instrument can make all the difference. Understanding Color Measurement Instruments Selecting the right instrument for your print operation depends on factors such as production environment, measurement requirements, and industry standards. There are several ...

When it comes to achieving precise and consistent color measurement, investing in a high-quality spectrophotometer is essential. Spectrophotometers are critical to color quality because they provide repeatable and reliable data that ensure products meet strict color standards. Whether you're in the business of manufacturing durable goods, apparel, cosmetics, or building materials, the right spectrophotometer can make all the difference by detecting even the slightest variations in color. These ...

  Embracing Eco-Friendly Solutions for a Brighter Tomorrow In today's rapidly evolving world, sustainability has become a critical focus for manufacturers across various industries. As consumers become more environmentally conscious, the demand for sustainable practices in manufacturing has surged. This shift towards sustainability not only benefits the planet but also enhances business operations, leading to long-term success and resilience. One area where sustainability is making signific...

The Future of Sustainable Color Evaluation: Embracing LED Lighting Technology   In today's rapidly evolving world, sustainability in manufacturing has become more than just a buzzword; it's a necessity. As industries strive to reduce their environmental footprint, the importance of sustainable practices in manufacturing cannot be overstated. This shift towards sustainability not only benefits the planet but also enhances business operations, leading to long-term success and resilience. The ...

   When it comes to printing, color accuracy is critical. However, achieving color consistency can be a challenge, leading to color rejections in printing. Here are seven common pressroom issues that lead to color rejections and ways to avoid them. Color Perception Varies Among Individuals. Did you know that color perception can vary significantly from person to person? This variability can lead to disagreements about whether a color is accurate, resulting in color rejections in ...

Color is a powerful tool in print and packaging, influencing consumer decisions and defining brand identity. Whether you’re designing luxury goods or everyday products, accurate color ensures your materials stand out while maintaining brand consistency. However, achieving accurate color can be challenging, especially for those who rely solely on visual evaluation. Let’s explore how controlled lighting improves color perception and why it’s essential for effective visual color ...