How to Get Color Right on Brand Packaging

Brand Owner Buyers Guide

More than ever, getting your brand’s packaging color and quality right is imperative in order to ensure it breaks away from competition and hits consumers’ hands. 

Your brand’s package is the key to sales.

We’ve put together this detailed guide to help you align the people, processes and technology within your packaging supply chain, in order to achieve consistent, accurate color across the globe.

Inside you will learn:

  • How to get design and design execution working from the same color specification (hint: it’s not the physical sample!), taking into consideration adjustments required for different substrates
  • How to eliminate the need for costly and time-consuming on-site press approvals while improving color accuracy and consistency
  • How to roll-out a standardized, data-driven print quality program across packaging printers
    Learn about tools and software you can use to gain transparency across all your packaging printers - One hub with a standardized performance rating and reporting tool

To get your copy of this comprehensive guide, fill out the form.

 

Featured Color Management Solutions

Learn more about our color control products:

pantone live

PantoneLIVE

PantoneLIVE is a suite of products, licenses and services enabling secure access to a database of spectrally defined Pantone® and brand spot color standards via a partner ecosystem.

 
ColorCert

ColorCert Suite

The ColorCert Suite provides real-time color and print quality process control and reporting with 3 modules: process control, cloud-based color asset management, and ScoreCard Server.

 
netprofiler

NetProfiler

NetProfiler is a cloud-based blend of software and color standards for verifying and optimizing performance of color measurement devices, reducing variance among instruments.

 

How to Get Color Right on Brand Packaging

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