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For over a decade omni-channel has been a term used to describe digital and physical marketing. While many have strived to achieve an omni-channel strategy, unifying the digital and physical customer experiences have been an ongoing challenge for marketers. However, that may be changing. Advances in augmented reality (AR) can help to bring these two worlds together. Over the next few years, I believe we will see significant adoption of AR technology by brands and retailers as a way to engage con...

Posted December 19, 2017 by Shoshana Burgett

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