X-Rite Color Blog

Why Optically Brightened Whites Are So Difficult to Manage Optically brightened whites are everywhere in textiles, and they are also one of the most misunderstood areas of color measurement and quality control. Optical brightening agents (OBAs) are added to fabrics to increase perceived whiteness by absorbing ultraviolet (UV) light and re emitting it in the blue region of the visible spectrum. While this effect can make whites appear cleaner and brighter to the human eye, it also introduces sig...

Navigating Volatility and Embracing Innovation The textile industry stands at a crossroad, shaped by economic uncertainty, shifting consumer priorities, and rapid technological change. According to the McKinsey State of Fashion 2025 report, brands are rethinking operations to build resilience and efficiency amid tight margins and evolving global supply chains. Sustainability, digital transformation, and value-driven shopping are now central to industry strategy. Key Trends Shaping the Textile I...

In the textile industry, delivering consistent color and appearance is essential for brand reputation and customer satisfaction. As digital transformation accelerates, brands and suppliers rely on standardized file formats to communicate color and appearance data accurately across global supply chains. Three formats—CxF, AxF, and QTX—are at the heart of this process. What Are CxF, AxF, and QTX? CxF (Color Exchange Format): CxF, developed by X-Rite and standardized as ISO 17972, is ...

The Challenge of Printing Whites The PANTONE Color of the Year 2026, Cloud Dancer, is more than just a trend, it’s a technical challenge for packaging converters. While white may seem simple, its appearance is impacted by substrate color, ink formulation, and the presence of optical brightening agents (OBAs). For converters, the goal is to deliver consistent, accurate whites across every run, between every plant, and throughout every region. Why Whites Are Complex in Packaging Whites are ...

Advancing Surface Texture Measurement for Accurate 3D Visualization In today’s digital design landscape, color and surface texture are inseparable when it comes to accurately visualizing materials. Whether you’re working with textiles, plastics, coatings, or automotive finishes, the way a surface interacts with light—its texture, gloss, and reflectivity—can dramatically alter perceived color and appearance. Why Surface Texture Matters Historically, color has been the pri...

The Pantone Color of the Year 2026, PANTONE 11-4201 Cloud Dancer, is described as an airy, billowy white that opens space for creativity, quiet reflection, and calm. A white that is both warm and cool, its serene presence symbolizes the need for clarity in a noisy world. And as soon as the choice was announced last week, an old debate resurfaced: Is white even a color? White is often thought of as the “absence” of color. But color science says otherwise. To understand this critical c...

Windows 10 Support Has Ended: What You Need to Know Windows 10 End of Support: What It Means for Your Business Microsoft officially ended support for Windows 10 on October 14, 2025. This means no more security updates, patches, or technical support—leaving systems running Windows 10 increasingly vulnerable to security threats and compliance risks. If your business relies on legacy software or hardware, now is the critical moment to plan your upgrade path and ensure your operations remain ...

Discover the Unified My X-Rite Portal: One Platform for All Customers   At X-Rite, our mission has always been to make it simple, seamless, and efficient for you to manage your devices, software, and services. With the My X-Rite online portal, we’ve already taken major steps to give you one place to handle service requests, track orders, and access important product information. Now, we’re excited to share the next big evolution: merging X-Rite Link and My X-Rite into a single...

In today’s global supply chain, brand suppliers are under constant pressure to deliver products that meet strict color standards, regardless of where or how they are produced. The key to achieving this consistency lies in the performance of benchtop spectrophotometers—specifically, their inter-instrument agreement and repeatability. What Is Inter-Instrument Agreement? Inter-instrument agreement refers to how closely two spectrophotometers of the same make and model can replicate a c...

Top Manufacturing Trends in 2025 The manufacturing industry is undergoing a seismic shift in 2025, driven by rapid technological innovation, sustainability imperatives, and the need for greater agility. As manufacturers adapt to these changes, color accuracy and quality control remain critical to maintaining brand integrity, reducing waste, and meeting customer expectations. At X-Rite, we’re uniquely positioned to help manufacturers navigate these trends with confidence. According to indu...

5 Steps to Digitize Your Press Room and Defend Your Margins Margins in print are under pressure. Rising substrate costs, labor shortages, and energy volatility are squeezing profitability. At the same time, compliance audits—ISO, G7, internal reviews—are becoming more frequent and more demanding. Digitizing your press room isn’t just about passing audits. It’s about building a lean, smart operation that protects your bottom line. Here are five steps to get there: Step 1...

Sustainability in Manufacturing Is No Longer Optional From brand mandates to government regulations, sustainability is now a core requirement in print and packaging. But for many print teams, the path to greener operations feels like a trade-off: reduce waste or maintain quality—not both. The good news? You don’t have to choose. The Hidden Waste in Traditional Workflows Manual color control and fragmented workflows create more waste than you think: Reprints due to color mi...

For print and packaging, color accuracy isn’t optional—it’s essential. Yet many teams still rely on manual color control methods that introduce variability, slow down production, and quietly erode margins. If your workflow feels more reactive than repeatable, it may be time to modernize. Here are the 10 signs to watch for: Your color targets live in email threads Operators waste time searching or guessing—costing setup time and risking errors. Operators rely...

The Hidden Cost of Color Inconsistency on Packaging Color inconsistency in print and packaging isn’t just a visual issue—it’s a margin killer. Decentralized workflows, manual setups, and tribal knowledge create inefficiencies that quietly erode profitability. From wasted substrate to delayed approvals, the hidden costs add up fast. The Operational Fallout of Color Inconsistency Longer setup times as teams hunt for historical data Inconsistent output across p...

White ink is one of the most expensive and widely used inks in packaging production—but it’s often under-optimized. In this blog, we’ll explore how MeasureColor enables printers to maximize white ink opacity, reduce waste, and boost overall print performance.  Why White Ink Matters White ink acts as the foundation layer when printing on transparent, metallic, or colored substrates. It ensures brand colors are vibrant and consistent. But due to its high-volume use and cost...

This is the third blog in our MeasureColor in Action blog series, which introduces key features to help you achieve smarter, more efficient print production. MeasureColor: Optimize Dot Gain for Better Print Quality Achieving consistent print quality hinges on your ability to control dot gain—a critical but often overlooked variable. Dot gain plays a major role in color accuracy, image sharpness, and overall visual impact, especially in packaging and extended gamut workflows. With MeasureC...

This is the second blog in our MeasureColor in Action blog series, which introduces key features to help you achieve smarter, more efficient print production. MeasureColor: Manage Digital Color Targets with Confidence In today’s complex and fast-moving print environments, managing digital color targets and ICC profiles efficiently is essential for delivering consistent, high-quality results. Without a structured system, it's easy to lose control over your color libraries—leading to ...

This is the first blog in our MeasureColor in Action blog series, which introduces key features to help you achieve smarter, more efficient print production. MeasureColor: A User-Friendly Interface for Faster Print Decisions In today’s print industry, finding skilled press operators is more challenging than ever. At the same time, production environments are becoming increasingly complex—often combining multiple printing techniques and a wide range of press makes and models. That&rs...

What’s the Difference Between a Light Booth and a Lighting Box? When it comes to achieving consistent lighting for color evaluation, photography, or product display, two tools often come up: light booths and lighting boxes. While they may sound similar, they serve different purposes and are designed for distinct use cases. In this post, we’ll break down the key differences between the two and help you decide which one is right for your needs. What Is a Light Booth? A light booth&mdas...

The Competitive Edge in Color and Appearance: Why Global Brands Trust Us In today’s fast-paced, quality-driven industries, precision in color measurement is essential—but it’s only the beginning. True leadership in the color space comes from a commitment to innovation, global service, and a holistic approach that transforms color into a strategic advantage. Decades of Expertise, Proven Results With over 60 years of experience in the color industry, we’ve helped define th...