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Whether purchasing a new car, consumer electronics, or household appliances, color consistency influences the perception of quality. If the color doesn’t match from front-to-back and side-to-side, customers will likely question the quality and move on. That’s where color measurement can help. In today’s competitive marketplace, manufacturers are going beyond color to utilize extreme effect finishes to differentiate their products. But, as manufacturers are quickly learning, me...

Posted October 25, 2017 by Thomas Meeker

The World Series starts next week. While players and fans are gearing up for the big event, stadium groundskeepers are preparing, too. You’ve surely seen those meticulous patterns in the grass – crisscross, spiral, plaid – but do you know how the groundskeepers create them? Thanks to a phenomenon called geometric metamerism (aka gonio-appearance), the grass really is greener on the other side. Read on to learn more about this optical illusion that can trick your eyes and wreak havoc on y...

Posted October 17, 2017 by Mike Huda

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