As brand owners compete to make packaging stand out, commercial and flexible packaging converters and label printers are charged with achieving accurate color – on unique substrates – with shorter print runs. Many spend a lot of time mixing ink, then end up throwing it away when the color isn’t right. Others mix ink, store it, and spend way too much time trying to reuse it for future print runs.  If you’re stuck in this cycle, you’re essentially paying for ink...

Posted August 13, 2020 by Rich Knapp

Whether you’re producing textiles, automotive parts, or plastic pieces, color needs to remain consistent or the final product will be rejected. Unfortunately, there are many ways for color errors to creep in during manufacturing. Creating and using accurate digital color standards is one way to combat these errors. Digital color standards can be used in software to specify and communicate color, formulate colorants and raw materials, and control color quality. They give brand owners peac...

Posted August 03, 2020 by Tim Mouw

Whether you work with plastics, coatings or textiles, you must consistently achieve in-tolerance color or your product could be rejected before it even makes it to the shelf or showroom.     This is especially true for brands that rely on off-site suppliers and manufacturers for raw materials and parts that come together at assembly, such as the plastic dashboard, fabric seats, and coated interior panels of a car. Even if each site produces in-tolerance color, it must be monitored an...

Posted June 12, 2020 by Tim Mouw

In a highly competitive marketplace, brands and packaging designers are looking for ways to differentiate their products on the shelf. This increasingly goes beyond color to include embellishment options such as foils, special varnishes, soft touch finishes, and more. Designers are also using more intense solid colors, fluorescents and iridescents, and not just with conventional print. Digital solutions allow more variation in packaging and the ability to address shorter runs and faster cycle ti...

Posted June 04, 2020 by Ray Cheydleur

Reflective surfaces and metallic inks are very popular for printing and packaging applications. Consumers love the look; but for printers, these substrates and inks are expensive and make color control a challenge. Today we’re taking a look at the measurement options available for controlling these very marketable print and packaging applications to help printers and converters meet brand owner expectations and maintain the highest possible quality output. Sphere vs. 45°:0° - W...

Posted May 07, 2020 by Mark Gundlach

There are different levels of process control that are used for print. While visual comparisons can be used to provide a rudimentary judgment of a match, they can be very subjective, and thus not very accurate, or repeatable.    Using a densitometer can provide quantitative actionable feedback for the press operator. This can include measurements of solid ink density, tone value increase (also known as dot gain), Ink Trap, and other print characteristics. These are known as mechanical ...

Posted May 06, 2020 by Mark Gundlach

Spectrophotometers (“spectros” for short) are color measurement devices used to capture and evaluate color. As part of a color control program, brand owners and designers use them to specify and communicate color, and manufacturers use them to monitor color accuracy throughout production. Spectrophotometers can measure just about anything, including liquids, plastics, paper, metal and fabrics, and help ensure that color remains consistent from conception to delivery.   &nb...

Posted March 27, 2020 by X-Rite Color

Color has always been a critical factor for our customers. Due to the COVID-19 pandemic, many are now trying to design, specify, communicate and ultimately achieve accurate color from remote locations or with less staff and fewer resources. Are you having trouble maintaining your color program in this unprecedented time?  We've compiled our most popular resources – blogs, videos, whitepapers, webinars, and case studies – to help you connect with your supply chain and ...

Posted March 27, 2020 by X-Rite Color

As with everything we touch, our color measurement instruments are prone to contamination from germs and viruses. Our Hardware Team consulted CDC advice and put together steps to disinfect your benchtop and handheld devices. Disinfection Warnings Do not immerse your device in liquid or apply any type of liquid directly on the instrument. Refrain from spraying disinfecting product directly onto the instrument surface, including foam disinfectants. Do not use product...

Posted March 25, 2020 by X-Rite Color

Appearance is more than just color. It’s an all-inclusive look at everything inherent to an object, including texture, gloss, transparency, translucency, and special effects like sparkle and shimmer. When viewed from different angles or under different lighting conditions, appearance effects can change our perception of color. That's why it’s important to control both color and appearance throughout design and development.  Durable goods brands use appearance effects to captur...

Posted February 20, 2020 by X-Rite Color
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