All it takes is 2 to 7 seconds. That’s right, a tiny snapshot in time is what a consumer invests in making many purchase decisions about a product. This the much talked about and researched “First Moment of Truth.”      Color is a significant factor in First Moment of Truth, when you considered the reach it has to engage us and communicate to us. This is what can make getting the right color and the color right, the first time, so important in that brand and con...

Posted May 06, 2020 by Cindy Cooperman

It’s important to ensure design intent is realized each time and everywhere a product appears. But with so many variables to impact print quality, how can brands utilize suppliers around the world and still achieve consistent color? Our X-Rite Pantone Packaging Color Experts have designed a series of consulting services and workshops to help you get the most from your print, packaging, plastic or textile value chain.   Offered both online and onsite, these interactive sessions i...

Posted May 05, 2020 by Cindy Cooperman

Our customers who are now working remotely need to be aware that changing a small variable – such as approving color from home under a different light source, or emailing specifications instead of sending a physical sample – can introduce color issues that risk creating a larger color problem. The first and most critical stage to color control is accurate color communication. These resources will help you get started. The Importance of Color Communication Blog | Many color...

Posted March 27, 2020 by X-Rite Color

Spectrophotometers (“spectros” for short) are color measurement devices used to capture and evaluate color. As part of a color control program, brand owners and designers use them to specify and communicate color, and manufacturers use them to monitor color accuracy throughout production. Spectrophotometers can measure just about anything, including liquids, plastics, paper, metal and fabrics, and help ensure that color remains consistent from conception to delivery.   &nb...

Posted March 27, 2020 by X-Rite Color

Phone and computer screens are the window into the digital world of color, but if you are approving colors via email or text you need to be aware of the limitations.  For starters, each of your devices relies on a different color model to display color. Input devices – your camera and monitor – use the additive color model to display color. They start with darkness and add red, green, and blue light to create a spectrum of colors. Printers, on the other hand, use the s...

Posted March 27, 2020 by X-Rite Color

Does your quality control program include visual evaluation? Lighting plays a huge role in how we perceive color. It can help you verify whether the color of your product is acceptable and ensure it remains accurate in every possible lighting condition after purchase.     Many of our customers are finding visual evaluation to be even more important as they transition color reviews and approvals to a different location, such as in the home office or to another remote environmen...

Posted March 27, 2020 by X-Rite Color

So much goes into the way you perceive color, including light, genetics, the environment, human traits, and even fatigue. You may also be among the 1 in 255 women and 1 in 12 men who have some form of color vision deficiency. Our online color challenge is a fun way to better understand your color vision acuity.     Regardless of your color vision acuity, if you are communicating, evaluating, or approving color from a new location your eyes may trick you into making diff...

Posted March 27, 2020 by X-Rite Color

Color has always been a critical factor for our customers. Due to the COVID-19 pandemic, many are now trying to design, specify, communicate and ultimately achieve accurate color from remote locations or with less staff and fewer resources. Are you having trouble maintaining your color program in this unprecedented time?  We've compiled our most popular resources – blogs, videos, whitepapers, webinars, and case studies – to help you connect with your supply chain and ...

Posted March 27, 2020 by X-Rite Color

Appearance is more than just color. It’s an all-inclusive look at everything inherent to an object, including texture, gloss, transparency, translucency, and special effects like sparkle and shimmer. When viewed from different angles or under different lighting conditions, appearance effects can change our perception of color. That's why it’s important to control both color and appearance throughout design and development.  Durable goods brands use appearance effects to captur...

Posted February 20, 2020 by X-Rite Color

Virtual reality has re-imagined the art of apparel and footwear design. 3D design programs like MODO, KeyShot, CLO, Browzwear, Optitex, and Lectra augment the creativity of color and material designers to virtually construct patterns and render realistic 3D garments.  This is exciting technology for brands that want to reduce waste for a greener footprint and accelerate design to keep up with fast fashion. However, designers are notoriously tactile. They need to touch, feel, and gain a...

Posted October 24, 2019 by Bruce Wright
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