Contact Sales/Support: +1 (888) 800-9580

There’s been a lot of research around the role color plays in how we expect food to taste. The fact is, we judge flavor by the color of the food or drink, even before the first taste. We expect red foods to taste sweet like strawberries or cherries. White should taste like vanilla, and green is probably limey and tart or minty. Color cues can even determine whether we take that first bite. Most of us won’t even consider trying a food like mashed potatoes or pumpkin pie if it is ...

Posted August 12, 2019 by Tim Mouw

At X-Rite Pantone, we pride ourselves on our ability to help customers specify, communicate, formulate, and produce consistent color. You’re probably familiar with our major markets, like plastics, industrial coatings, and print & packaging. You may also be aware of the more “common” things we measure, like paint, printed surfaces, and textiles. But, as you look for the emergency exit on a plane, watch a butterfly float by, or choose the freshest package of cheese from the ...

Posted February 23, 2017 by Mike Huda

Using a blend of art and color science, Pantone and X-Rite are making it easier for women around the world to choose the best foundation for their skin type. Back in December we blogged about how the CAPSURE Cosmetic spectrocolorimeter and the CAPSUREme mobile app are revolutionizing the way women buy makeup. Today we’ll visit the X-Rite Cosmetics Lab for a behind-the-scenes look at how we build these custom skin tone product databases so manufacturers can take advantage of CAPSURE Cosmetic and ...

Posted February 24, 2016 by Matthew Adby

During this holiday season, let’s pause to do more than give thanks. Let’s also consider the role color plays on the food choices we make when we fill our Thanksgiving plates. Traditional holiday foods like turkey, mashed potatoes, and pumpkin pie always look the same… we know what to expect when we take our first bite. But what if the mashed potatoes were blue this year? Would they taste different? Would you even try them? There’s been a lot of research about the role color plays in how we per...

Posted November 11, 2015 by X-Rite Color

Color measurement devices have been around since the 1940s, but they’ve come a long way since then. Built by Jules Duboscq in France in 1870, the Duboscq colorimeter was one of the first color measurement devices. The earliest instruments were colorimeters, which used red, green and blue filters to simulate the tristimulus response of the human eye. Back in the ‘40s, they were pretty expensive so few people had access to them. Even more expensive were spectrophotometers, which meas...

Posted September 21, 2015 by X-Rite Color

Need a Quote? Contact Sales(888) 800-9580

Technical Questions? Contact Support(888) 826-3042