The Pantone Color Institute just announced PANTONE® 18-3838 Ultra Violet as the Pantone Color of the Year 2018! This news is always exciting because it sets the stage for upcoming trends for everything from housewares to fashion to packaging design. In fact, we have already seen shades of Color of the Year used in packaging and graphic design by forward-looking brands in the CPG, luxury, and beauty worlds as well as by personalities and artists seeking to stand out. Part of butt...

Posted December 11, 2017 by Mark Gundlach

It’s been said that everything you need to know you learned in kindergarten. Does this phrase ring true for print and packaging designers? In the spirit of spring, we attempted to use a simple childhood activity—dyeing eggs—to solve some of the most perplexing color issues facing the packaging designer/printer relationship.                                             &...

Posted April 06, 2017 by Shoshana Burgett

In our additive vs. subtractive color models post earlier this week, we talked about color models and CMYK printing. However, anyone responsible for printing Halloween goods or packaging knows that that some colors are just too difficult to reproduce using only CMYK inks. And orange can be one of those colors! A fourth color, black (K, which stands for key) is often added to subtractive color printing applications. Since C+M+Y actually create a muddy brownish color due to ink impurities in C, M ...

Posted October 30, 2015 by Scott Harig

To understand how color management works, you need a basic knowledge of the additive and subtractive systems of color reproduction. Both use a small number of primary colors that combine to produce a large number – or gamut – of colors… but the way they do that is quite different. In our Color Perception Part 1: The Effect of Light  post, we explained how the visible color spectrum (we know it as the rainbow) encompasses light wavelengths from approximately 380 to 720 nm. By breaking the visible...

Posted October 26, 2015 by Jackie Weeks-Atkin

Questions? Need a Quote? Contact Us.  1.888.800.9580