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The Pantone Color of the Year announcement is always exciting. Not only does it set the stage for upcoming trends, it also provides brand owners and designers critical guidance for marketing and product development. However, those who are charged with manufacturing products and packaging with trending colors (like 2021's Ultimate Gray and Illuminating) know it doesn’t “just happen.” It takes time and effort to incorporate new colors. Whether you work in paints, plasti...

Posted December 14, 2020 by X-Rite Color

The Pantone Color Institute just announced PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating as the Pantone Color of the Year 2021.   According to the Pantone Color Institute, PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating, a marriage of color conveying a message of strength and hopefulness that is both enduring and uplifting. Illuminating is a bright and cheerful yellow sparkling with vivacity, a warming yellow shade imbued with solar power. Ultimate Gray is emblem...

Posted December 14, 2020 by X-Rite Color

Especially in the print industry, checking color quality at multiple steps along the way is the key to ensuring you’re on the right track. Without print color management, you can end up producing something you think is right, but is completely wrong in the end. Managing color in the pressroom closes the gap between expectations, press operators, specifications, and color to ensure good quality.  During design, it means accurately specifying colors for reproduction on the ...

Posted September 14, 2020 by X-Rite Color

As the industrial plastics market grows increasingly competitive and demands more sustainable practices, manufacturers need new ways to formulate and produce accurate color faster, with less waste. Digital color standards are one of the most effective tools to bridge this gap. They also enable color work and communication from remote locations.   With digital color standards, brands and designers can set clear expectations with supply chains. In turn, suppliers can achieve color goals wit...

Posted July 31, 2020 by Tim Mouw

No matter the industry, our customers are all working toward the same goal: Achieve accurate color and keep production moving. Even in the best conditions, color data can be a challenge to capture and share. COVID-19-related travel bans and social distancing guidelines are making it harder than ever.    Today we’ll share three easy ways to remotely share color data so you can achieve your color goals without shipping physical samples or making onsite visits. The Benefits of Digit...

Posted April 30, 2020 by Tim Mouw

Each year, Pantone announces its highly anticipated “Color of the Year”. The selection is intended to serve as a strategic direction for design and color-conscious industries as well as a conversation piece around our culture, where it is going and what we collectively need…and it certainly gets everyone talking about color!  Color is no longer just something we see and appreciate - it enhances and influences the way we experience life. Color, as a strategic element of d...

Posted December 06, 2018 by Tim Mouw

Color 2018 was a huge success for connecting the dots, breaking down silos, and learning how to gain control of an integrated color management workflow. It offered in-depth sessions including Brand & Design, Print & Production, Standards & Business, and Vendor/Product Demonstrations. I was there to share tips and advice about how closed-loop color control can help you keep up with color. Here are some of the key takeaways. What is closed-loop color control? Closed-loop color can me...

Posted April 02, 2018 by Ray Cheydleur

Warm weather is just around the corner and spring is in the air!   Fluffy yellow chicks…   Delicate pink tulips…   Soft green sprouts poking through the ground…   And, of course, spring M&M'S®! Advertisers target our springtime emotions through pastel colors. Pastels have a calming effect, and everywhere you look companies are using them to feed our desire to feel a bit of spring. Today we’ll take a look at the psychology of color, how marke...

Posted March 19, 2018 by Shoshana Burgett

Printing using extended gamut process colors allows for a broader color gamut – CMYK PLUS Orange, Green and Violet. By adding these three additional base inks into the process, you can achieve a much closer match to traditional formulated spot ink colors. For example, orange will look truer and cleaner when orange ink is used, rather than mixing yellow and magenta to achieve a suitable match. Read more about how the PANTONE® EXTENDED GAMUT Guide helps printers here. Good: CMYK &nb...

Posted February 09, 2018 by Mark Gundlach

You think you’re doing everything right, but your color isn’t consistent. Why? Through the years, designers have used many tools to help them specify color. Color swatches, style guides and product prototypes have been effective, but with the advent of the digital world, these physical tools are no longer enough. To be efficient, designers need to be SPECIFIC. X-Rite Pantone President Ron Voigt recently published an article in MediaPost that explains why. To be effective, designers n...

Posted November 17, 2017 by Cindy Cooperman

As the range of substrates, inks, and printing technologies has expanded, so has the challenge of maintaining color quality. A workflow based on digital standards is the easiest way to achieve accuracy and consistency across shifts and sites, regardless of production requirements. Adding a quality control solution like ColorCert® to your workflow can boost your bottom line even more. ColorCert provides specific modules focused on each part of the workflow, helping flexo, gravure, and offset prin...

Posted August 03, 2016 by Mark Gundlach

X-Rite Pantone® brings together the art and science of color to empower brands and packaging converters to deliver on design and color intent for their packaging. Last week we were in Atlanta at HOW Design LIVE 2016, introducing a few new tools that can help designers achieve color fidelity. HOW is a more than just a conference for designers and brands – it’s an inspiration-packed, global creative gathering of the industry’s best. This made it the best place for us to showcase Panton...

Posted May 25, 2016 by Cindy Cooperman

When all of final production packaging comes together on the store shelf, it’s a brand’s moment of truth. Do the stand-up pouches, overwraps, and corrugated POP displays match? How close is the color to its standard? We know you spend so much time and money designing, proofing, sampling, printing, and shipping… so where does the color go wrong? Is it an issue with accuracy, consistency, or both? Package designs come together on the shelf. Here you see pouches, labels, cartons, and corrugated wit...

Posted April 13, 2016 by Cindy Cooperman

It’s no secret that if you can hit your color the first time, you’re going to save a lot of time and money. But with printing becoming an increasingly global function, achieving accurate color is more difficult than ever. Many companies have distributed printing plants or operate in partnership with other printers around the world. A job might start with a brand manager in Los Angeles, move to a designer in Paris, and be sent to three different states to be printed on different substrates. Ever...

Posted March 08, 2016 by X-Rite Color

The Color Management Group is a blend of certified consultants and resellers who provide products and services to many industries around the world, including graphic arts, photography, textile, and printing and packaging. CMG members have years of experience and a long list of industry certifications. They also have a reputation for providing fast and effective solutions to help businesses of any size implement color management, process control, and standardization. The Color Management Group wa...

Posted February 03, 2016 by X-Rite Color

Mark Gundlach is a Solutions Architect with X-Rite Pantone. He visits facilities to assess their current workflow and help them come up with solutions – whether it be training, software or hardware – to improve their productivity and lower their costs. He is also an expert in the Pantone Certified Printer Program. Recently we sat down with him to learn more about the program, and what it takes to become Pantone Certified. Mark, can you tell us about the Pantone Certified Printer Program and wh...

Posted December 30, 2015 by X-Rite Color

Pantone®, an X-Rite company, recently announced a pair of complementary shades as its 2016 Color of the Year:  PANTONE 15-3919 Serenity and PANTONE 13-1520 Rose Quartz. The PANTONE Color of the Year announcement is always exciting because it sets the stage for upcoming trends. The Color of the Year selection process is very thoughtful and a lot of consideration is given to the color choices. To arrive at the selection each year, Leatrice Eiseman, Executive Director of the Pantone Color Institut...

Posted December 11, 2015 by X-Rite Color

As ArtPrize Seven comes to a close, I wanted to thank everyone involved in this year’s event, including the artists, visitors, venues, volunteers, sponsors and event organizers, for making this such a colorful and engaging art experience. It brought excitement to our community, and inspired visitors from around the world. As a leadership sponsor and Grand Rapids-based company, X-Rite Pantone was honored to be such a big part of ArtPrize Seven, an art event like no other. Much of the X-Rite Pant...

Posted October 12, 2015 by X-Rite Color

ArtPrize hired Grand Rapid’s own Conduit Studio to design theme ideas for this year’s event. Together, they selected Celebration of Color to highlight the importance of color in our everyday lives, and to inspire visitors to explore and discuss the creativity of the event. Last week, X-Rite Pantone contributed a guest blog for ArtPrize that walked through the process to select the color palettes  that would define each neighborhood and give the event a unified feel. Today we’ll link art and scie...

Posted September 24, 2015 by X-Rite Color

X-Rite Pantone is excited to announce that we are a leadership sponsor of this year’s ArtPrize®. ArtPrize is an international art competition that fills three square miles of downtown Grand Rapids with inspiring creations each fall. It’s a show like no other – art is displayed both indoors and out, anyone can enter, and it’s free and open to the public. The science of color Our partnership with ArtPrize is a natural fit for X-Rite Pantone. The event, which takes place September 23 – Octo...

Posted September 08, 2015 by X-Rite Color
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