Apache Log4j2 Response Click Here for Details

X-Rite Names Dustin Bowersox Textile & Apparel Business Development Manager


Alicia Libucha
+1 857-205-0919   

X-Rite welcomes Dustin Bowersox as Textile & Apparel Business Development Manager. Bowersox brings 20 years of color science and quality control experience working with leading apparel brands and retailers. 

GRAND RAPIDS, Mich., July 26, 2021 – X-Rite Incorporated and Pantone LLC, global leaders in color science and technology, announced it has appointed Dustin Bowersox as Textile & Apparel Business Development Manager. In this newly-created role, Bowersox will lead X-Rite’s growth strategy in the textile market by promoting combined X-Rite and Pantone color solutions designed to help brands and their global suppliers select, communicate, formulate, and control color on textiles.

Bowersox joins X-Rite with 20 years’ experience in color science and the textile market. He began his career with GE Plastics ColorXpress and Uniform Color Company, after which he transitioned into the textile and apparel market as the Senior Color Manager for Target. He has also served in positions at DataColor and Coloro, where he focused on helping brands navigate color from concept to consumer by utilizing color libraries and trend services.

“The apparel industry is going through a digital transformation and I’m excited to join a company that is leading the way in providing innovative solutions that accelerate the design to manufacturing process,” said Bowersox. “I look forward to working with retailers, brands, and suppliers to build a connected workflow that incorporates color measurement instruments, formulation, and quality control software as well as 3D rendering tools.”

“Dustin’s knowledge of the apparel color workflow along with his experience setting global color strategies makes him a perfect fit to lead our growth strategy in the textile market,” said Mike Soriano, Director, Consumer Products & Materials Business, X-Rite. “He understands the color management challenges brands and suppliers face and how color management hardware and software can help companies digitize many aspects of a color program to achieve accurate color and reduce a global footprint.” 

For more information about X-Rite solutions for textile and apparel industries, visit https://www.xrite.com/industry-solutions/textiles

About X-Rite 
Founded in 1958, X-Rite Incorporated is a global leader in the science and technology of color and appearance. With Pantone, X-Rite employs more than 800 people in 11 countries. The company’s corporate headquarters are located in Grand Rapids, Mich., with regional headquarters in Europe and Asia and service centers across Europe, the Middle East, Asia, and the Americas. X-Rite offers a full range of solutions used by manufacturers, retailers, printers, photographers and graphic design houses to achieve precise management and communication of color and appearance throughout their processes. X-Rite products and services are recognized standards in the printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles and medical industries. For further information, please visit www.xrite.com. For the latest news, information, connect with X-Rite on LinkedIn, Twitter, and Facebook.  

About Pantone
Pantone provides the universal language of color that enables color-critical decisions through every stage of the workflow for brands and manufacturers. More than 10 million designers and producers around the world rely on Pantone products and services to help define, communicate and control color from inspiration to realization – leveraging advanced X-Rite technology to achieve color consistency across various materials and finishes for graphics, fashion and product design. Pantone Standards feature digital and physical color specification and workflow tools. The Pantone Color Institute™ provides customized color standards, brand identity and product color consulting as well as trend forecasting inclusive of Pantone Color of the Year, Fashion Runway Color Trend Reports, color psychology and more. Pantone B2B Licensing incorporates the Pantone Color System into different products and services, enabling licensees to communicate and reproduce certified Pantone values and improve efficiencies for their users. Pantone Lifestyle brings color and design together across apparel, home, and accessories. Learn more at www.pantone.com.

# # #

©2021 X-Rite, Inc. All rights reserved. X-Rite, AxF and PANTORA are registered trademarks of X-Rite, Inc. PANTONE® and other Pantone trademarks are the property of Pantone LLC. All other trademarks are the property of their respective owners. 

Need a Quote? Contact Sales(888) 800-9580

Technical Questions? Contact Support(888) 826-3042