Contact Sales/Support: +1 (888) 800-9580

As we move through spring and into summer, we’re revisiting Pantone Color Institute’s Spring/Summer 2019 Fashion Color Trend Report. This season’s report features the top 12 stand out colors as well as current takes on four classic neutrals.    Images extracted with permission from PANTONEVIEW Colour Planner Spring/Summer 2019.    According to Leatrice Eiseman, Executive Director of the Pantone Color Institute, “This new mindset underscores a...

Posted June 10, 2019 by X-Rite Color

Each year, Pantone announces its highly anticipated “Color of the Year”. The selection is intended to serve as a strategic direction for design and color-conscious industries as well as a conversation piece around our culture, where it is going and what we collectively need…and it certainly gets everyone talking about color!  Color is no longer just something we see and appreciate - it enhances and influences the way we experience life. Color, as a strategic element of d...

Posted December 06, 2018 by Tim Mouw

Color 2018 was a huge success for connecting the dots, breaking down silos, and learning how to gain control of an integrated color management workflow. It offered in-depth sessions including Brand & Design, Print & Production, Standards & Business, and Vendor/Product Demonstrations. I was there to share tips and advice about how closed-loop color control can help you keep up with color. Here are some of the key takeaways. What is closed-loop color control? Closed-loop color can me...

Posted April 02, 2018 by Ray Cheydleur

Warm weather is just around the corner and spring is in the air!   Fluffy yellow chicks…   Delicate pink tulips…   Soft green sprouts poking through the ground…   And, of course, spring M&M'S®! Advertisers target our springtime emotions through pastel colors. Pastels have a calming effect, and everywhere you look companies are using them to feed our desire to feel a bit of spring. Today we’ll take a look at the psychology of color, how marke...

Posted March 19, 2018 by Shoshana Burgett

Printing using extended gamut process colors allows for a broader color gamut – CMYK PLUS Orange, Green and Violet. By adding these three additional base inks into the process, you can achieve a much closer match to traditional formulated spot ink colors. For example, orange will look truer and cleaner when orange ink is used, rather than mixing yellow and magenta to achieve a suitable match. Read more about how the PANTONE® EXTENDED GAMUT Guide helps printers here. Good: CMYK &nb...

Posted February 09, 2018 by Mark Gundlach

The Pantone Color Institute just announced PANTONE® 18-3838 Ultra Violet as the Pantone Color of the Year 2018! This news is always exciting because it sets the stage for upcoming trends for everything from housewares to fashion to packaging design. In fact, we have already seen shades of Color of the Year used in packaging and graphic design by forward-looking brands in the CPG, luxury, and beauty worlds as well as by personalities and artists seeking to stand out. Part of butt...

Posted December 11, 2017 by Mark Gundlach

In a highly competitive marketplace, brands and packaging designers are looking for ways to differentiate their products on the shelf. This increasingly goes beyond color to include embellishment options such as foils, special varnishes, soft touch finishes and more. Designers are also using more intense solid colors, fluorescents and iridescents. And not just with conventional print – embellishment options and special colors and finishes are also available in digital solutions that allow ...

Posted December 08, 2017 by Ray Cheydleur

You think you’re doing everything right, but your color isn’t consistent. Why? Through the years, designers have used many tools to help them specify color. Color swatches, style guides and product prototypes have been effective, but with the advent of the digital world, these physical tools are no longer enough. To be efficient, designers need to be SPECIFIC. X-Rite Pantone President Ron Voigt recently published an article in MediaPost that explains why. To be effective, designers n...

Posted November 17, 2017 by Cindy Cooperman

We at X-Rite Pantone are excited to express our enthusiasm toward this year’s ArtPrize Nine competition. Beginning on September 20th, this event will cover downtown Grand Rapids with art, bringing color to the forefront of so many minds. As a proud, Grand Rapids-based company, we are looking forward to contributing to this creative and inspiring global competition. By expanding the range of X-Rite Pantone activity from the ever-popular Pantone® Pathways to activities like entering our ver...

Posted September 12, 2017 by X-Rite Color

I spent a few years working in Paris, where the Seine River has played a pivotal role in the shaping of the city’s personality. As I stayed longer and got to know the city and its people better, one of the things that became clear to me was that the Seine River physically separated two distinct cultures of the city. Image courtesy of www.aparisguide.com The left bank, including the Latin Quarter, Montparnasse, and Sorbonne, is all about creativity, design and ideation. The right bank is more sop...

Posted August 01, 2017 by X-Rite Color
View more

Need a Quote? Contact Sales(888) 800-9580

Technical Questions? Contact Support(888) 826-3042