Model #: coleye-crdxr1

Color-Eye

Color-Eye® is a unique solution that uses a smartphone and calibration card to help consumers shop for new items that accurately match or complement the color of items they have at home.

Boost Consumer Color Confidence and Reduce Returns

Consumers often lack confidence when purchasing color-critical items, particularly online. A recent Invesp study shows that of the one-third return rate of online purchases, a costly 22% is due to dissatisfaction with product appearance. Color-Eye® can give consumers the assurance they need to shop online for color-critical items. This confidence boosts purchase satisfaction, increases sales, and reduces the likelihood of returns.

Color-Eye enables shoppers to use their smartphone and a color calibration card to measure the color of any item they want to match. These color readings will communicate with a retailer’s mobile shopping application and deliver matching or harmonizing products the retailer sells. Integration with the retailers’ apps will increase order size by connecting consumers with additional items. A numerical color reference catalog makes it easy to save colors and find matching products again in the future.

Benefits:

  • Boost consumer purchase satisfaction, increase sales, and reduce likelihood of returns 
  • Integration with retailer mobile shopping apps drives consumers to download the app, increasing interaction and brand loyalty 
  • Maintains measurement accuracy across all surface types and lighting conditions, even in the measurement of gloss and texture 
  • Facilitates future product planning and the effectiveness of direct consumer marketing, through the collection of live demographic color trend data 
  • Easily integrates into existing mobile apps, using an X-Rite Software Development Kit 
     
Color-Eye draws on X-Rite’s more than 60 years of experience in the art and science of color, and builds on its work in developing color targets for photo and video that have become the de facto industry standard over the last 40 years. It is a solution that gives retailers the opportunity to build consumer trust and loyalty by enabling greater confidence in color-critical purchases, both online and in-store.

Specifications

Android Android OS6
Apple iOS Apple iOS10 iPhone 5S, 6, 6S, 7, iPad Pro 9.7 or newer
Compatible Android Devices Android devices with RAW camera and flash
Compatible iOS Devices iPhone 5S, 6, 6S, 7, iPad Pro 9.7 or newer (with flash)
Dimensions (length, width, height) 85mm x 55mm x 1mm
Humidity Must be kept in a dry location out of sunlight
Illumination Colors Dual-illumination flash & ambient
Material Laminated paper board
Measurement Geometry Camera-based
Measurement Spot 12mm
Measurement Time 4 seconds (depending on phone type)
Measurement Working Distance 110mm typical (depending on phone type)
Minimum Order Quantity 500,000
Operating Temperature Range 0°C to 40°C
Sample Preview Yes (on mobile screen)
Storage Temperature Range 0°C to 40°C
Total Light Sources Dual-illumination flash & ambient
Unit Color Custom print options
Viewing Area (length, width, height) 12mm x 12mm
Warranty 12 months
Weight 6 grams (including sleeve)
What's Included? Calibration card & protective sleeve
Color-Eye Best Practices

Color-Eye Best Practices



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