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In a perfect world, you should be able to put ink in the press, run a job, and achieve color consistency. Unfortunately, every year flexographic and gravure printing operations waste ink, substrate, and press time trying to get color right.    Although advancements in technology have made it easier to achieve color accuracy, the variables that affect color still exist. In this three part series we’ll share over two dozen reasons your color might be wrong at press side. Today&rsqu...

October 18, 2021

In a perfect world, you should be able to put ink in the press and simply run a job. Unfortunately, every year flexo and gravure printing operations waste ink, substrate and press time trying to get color right. Although advancements in technology have made it easier to achieve color accuracy, the variables that affect color still exist. In this three-part series, we’re sharing over two dozen reasons your color might be wrong on press. If you missed the first article – Instrumentati...

October 18, 2021

In a perfect world, you should be able to put ink in the press and simply run a job. Unfortunately, every year flexo and gravure printing operations waste ink, substrate and press time trying to get color right. Although advancements in technology have made it easier to achieve color accuracy, the variables that affect color still exist. In this three-part series, we’re sharing over two dozen reasons your color might be wrong on press. We’ve already covered two important factors &nda...

October 18, 2021

Para medir el color, un dispositivo ilumina con una luz brillante una muestra, captura la cantidad de luz que se transmite o refleja en una longitud de onda en el rango de 380 nm a 780 nm, y la cuantifica como una medición espectral. La medición del color es necesaria para especificar, cuantificar, comunicar, formular y verificar la calidad del color en los trabajos en los que los colores tienen una importancia crítica. Debido a que cada persona percibe el color de diferente...

August 24, 2021

Learn more about light, reflection curves, optical brighteners, and more.     Illuminants Electro magnetic radiation in the wavelength range from 380 nm to 730 nm is seen as light by our eyes. Low wavelengths show as blue light. Then the spectrum continues from green, yellow, orange to red. UV radiation is located in the range below 380 nm; the range above 730 nm is called infrared radiation. The visual impression of a colored body changes by the composition of the incoming light. ...

July 22, 2021

ICC color management means having a workflow that is predictable, consistent, and repeatable from capture through proofing to final output. To achieve a color managed workflow, you need to calibrate your devices and create an ICC profile for every component, including the camera, monitor, projector, scanner, and printer.   Why Calibrate and Profile? For the best color results, you need to calibrate each device that is contributing to your workflow to ensure it is accurately reproducing colo...

January 27, 2021

COVID-19 has forced many companies to rethink the way they communicate, approve, and produce color.    For some, that means trying to conduct “business as usual” from a remote location. For others, it means finding ways to manage color without travel. Either way, we know our customers are doing everything they can to sustain business while keeping their employees healthy and safe.    We want to help. Over the past few months we’ve been adding new resources t...

December 15, 2020

The Pantone Color of the Year announcement is always exciting. Not only does it set the stage for upcoming trends, it also provides brand owners and designers critical guidance for marketing and product development. However, those who are charged with manufacturing products and packaging with trending colors (like 2021's Ultimate Gray and Illuminating) know it doesn’t “just happen.” It takes time and effort to incorporate new colors. Whether you work in paints, plasti...

December 14, 2020

As we always say, with so many places for color to go wrong it can be hard to know how to get it right. This is especially true if you’re measuring or viewing color with a device that is out of calibration or needs service. You can spend a lot of time trying to locate a color problem that may not exist – or even worse, create a new one. One simple way to minimize color errors and inconsistencies is to calibrate, maintain, and certify your devices. At X-Rite, our goal is to make this ...

November 30, 2020

The color of liquid is one of the most difficult things to control during production. But it’s important. Would you choose a bottle of juice or cleaner that is lighter in color than the other bottles on the shelf? What about cough syrup?     Liquid is hard to measure because it can range in transparency from translucent to opaque. It’s also hard to hold, and the measurement device can’t touch it or the optics and the sample will both be contaminated.   Today&rsq...

October 27, 2020
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