Color Fundamentals for Brands and Designers Workshop

Our Brand Color Experts bring together the art of color from Pantone and the science of color from X-Rite for an interactive and hands-on Workshop customized to your brand’s requirements.

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We bring together the art of color from Pantone and the science of color from X-Rite in this custom Workshop designed to help you understand and communicate brand packaging color.

Brand Color Training, Customized for You

Our Brand Color Experts will come to your site for an interactive Workshop with engaging discussions, interactive demonstrations, and plenty of time for questions. Invite your entire team for this educational session.

Before your session, your personal Color Expert will consult with you to identify your needs, then design a custom session that covers the topics that matter to you. Sessions can be half or full day, based on your needs.

The Color Fundamentals Workshop is ideal for every Brand Packaging Professional, including Procurement, Design, Quality Assurance, Packaging Development, and more.

For a limited time, all attendees will receive a free 90-day PantoneLIVE license.

You Will Learn:

  • The history of color and systems that help describe color
  • The nature and role of light
  • How to choose the best instruments for your color needs
  • How to recognize and overcome appearance characteristics that change the perception of color
  • How to communicate color differences objectively
  • How to apply concepts of the Color Technology Maturity Model
  • An introduction to industry standards and their applications in different manufacturing processes

“Our trainer was very informative and made the presentation entertaining and easy to understand for different roles. He addressed all our specific challenges and questions and provided solutions. Overall, it was a fantastic workshop and we walked away with lots of action items.”

- Participant from a global video game, trading card, and media franchise

Start Planning Your Custom Workshop

Bring all your color stakeholders for one low price.

Get in touch to schedule your custom Color Fundamentals Workshop.

Act soon to get our limited time promotion: Free 90-day PantoneLIVE licenses for all attendees!

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