To measure color, a color measurement device shines light onto a sample, captures the amount of light that is transmitted or reflected in the 380 nm to 780 nm wavelength range, and quantifies it as a spectral measurement. Color measurement is necessary to specify, quantify, communicate, formulate, and verify color quality for color critical work. Because everyone perceives color differently, color measurement is more precise than visual evaluation. What is a Color Measurement Device? There are t...

August 24, 2021

Learn more about light, reflection curves, optical brighteners, and more.     Illuminants Electro magnetic radiation in the wavelength range from 380 nm to 730 nm is seen as light by our eyes. Low wavelengths show as blue light. Then the spectrum continues from green, yellow, orange to red. UV radiation is located in the range below 380 nm; the range above 730 nm is called infrared radiation. The visual impression of a colored body changes by the composition of the incoming light. ...

July 22, 2021

2020 forced manufacturers to rethink the way they work. Around the globe, COVID put a hard stop on the travel required to approve prototypes and delayed the shipment of physical samples. Many brands started looking for ways to use digital color samples to keep production moving but struggled with the inability to replicate how a color sample would look on a prototype.   The PANTORA desktop application closes this gap. With PANTORA, users can capture or import spectral samples and store, man...

March 16, 2021

ICC color management means having a workflow that is predictable, consistent, and repeatable from capture through proofing to final output. To achieve a color managed workflow, you need to calibrate your devices and create an ICC profile for every component, including the camera, monitor, projector, scanner, and printer.   Why Calibrate and Profile? For the best color results, you need to calibrate each device that is contributing to your workflow to ensure it is accurately reproducing colo...

January 27, 2021

COVID-19 has forced many companies to rethink the way they communicate, approve, and produce color.    For some, that means trying to conduct “business as usual” from a remote location. For others, it means finding ways to manage color without travel. Either way, we know our customers are doing everything they can to sustain business while keeping their employees healthy and safe.    We want to help. Over the past few months we’ve been adding new resources t...

December 15, 2020

Black Friday. Not only is it the much anticipated start to holiday shopping, it’s also a day manufacturers have been preparing for all year long. Whether mass-producing holiday cards, candy canes, plastic toys, or festive clothing, accurate color is a must. Manufacturers can’t ship two of the same toy if they won’t match on the showroom floor, and holiday sweaters that are a shade off will end up at a discount store instead of a fashion boutique. Perfection is especially import...

November 25, 2020

Especially in the print industry, checking color quality at multiple steps along the way is the key to ensuring you’re on the right track. Without print color management, you can end up producing something you think is right, but is completely wrong in the end. Managing color in the pressroom closes the gap between expectations, press operators, specifications, and color to ensure good quality.  During design, it means accurately specifying colors for reproduction on the ...

September 14, 2020

Recently we had the opportunity to sit down with Laura Guido-Clark, a consumer products designer of color, material, and texture. She has been dubbed an “Experience Consultant,” which reflects her interest and study of human reactions to the look and feel of new products.   Photo by Laura Flippen. We asked Guido-Clark to speak with us because we also appreciate the importance of color in our lives.   Q. What inspired you to pursue a career in color? A. When I wa...

September 01, 2020

How much time, paper, and ink do you waste re-printing images because the color isn’t right? Before you blame your printer, consider your monitor. When you work on an un-calibrated monitor, you can’t trust the colors you see on-screen, making it hard to make good editing decisions. Luckily, monitor calibration is a breeze with i1Profiler software. Wizard-based, it walks you through every step in the profiling process. Basic and advanced modes allow you to modify your settin...

August 20, 2020

Softproofing – the ability to simulate how an image will appear in print right from your monitor – can save a lot of time and effort in your printing workflow. Although many photographers already rely on it, anyone who designs, approves, prepares or prints brand and color-critical images can also benefit. With softproofing, designers can create with actual specified colors (no more trial and error!), project owners can approve layouts without physical proofs (predictable color!), and...

August 20, 2020

A calibrated display is not just for photographers. If you browse inspiration photos online, send color samples back and forth via e-mail, or transfer color files between suppliers and customers, you need to calibrate and profile your display to trust the colors you see on-screen.     When talking about monitor calibration, many people interchange illuminance, luminance and brightness, but they are not the same. Here are the differences you need to understand to properly calibrate and...

August 07, 2020

Whether you’re producing textiles, automotive parts, or plastic pieces, color needs to remain consistent or the final product will be rejected. Unfortunately, there are many ways for color errors to creep in during manufacturing. Creating and using accurate digital color standards is one way to combat these errors. Digital color standards can be used in software to specify and communicate color, formulate colorants and raw materials, and control color quality. They give brand owners peac...

August 03, 2020

In a highly competitive marketplace, brands and packaging designers are looking for ways to differentiate their products on the shelf. This increasingly goes beyond color to include embellishment options such as foils, special varnishes, soft touch finishes, and more. Designers are also using more intense solid colors, fluorescents and iridescents, and not just with conventional print. Digital solutions allow more variation in packaging and the ability to address shorter runs and faster cycle ti...

June 04, 2020

All it takes is 2 to 7 seconds. That’s right, a tiny snapshot in time is what a consumer invests in making many purchase decisions about a product. This is the much talked about and researched “First Moment of Truth.”    X-Rite color management solutions for print and packaging deliver excellence in quality control, formulation and automation.     Color is a significant factor in First Moment of Truth, when you considered the reach it has to engage us and c...

May 06, 2020

It’s important to ensure design intent is realized each time and everywhere a product appears. But with so many variables to impact print quality, how can brands utilize suppliers around the world and still achieve consistent color? Our X-Rite Pantone Packaging Color Experts have designed a series of consulting services and workshops to help you get the most from your print, packaging, plastic or textile value chain.   Offered both online and onsite, these interactive sessions i...

May 05, 2020

Nuestros clientes que ahora trabajan de forma remota deben ser conscientes de que cambiar una pequeña variable, como aprobar el color en el hogar bajo una fuente de luz diferente o enviar especificaciones por correo electrónico en lugar de enviar una muestra física, puede introducir problemas de color que pueden llegar a ser graves. La primera y más importante etapa para el control del color es una comunicación precisa. Estos recursos lo ayudarán a comenzar. La importancia de la comunicación de...

March 27, 2020

Los espectrofotómetros son dispositivos de medición del color que se usan para capturar y evaluar el color. Como parte de un programa de control del color, los propietarios de marcas y los diseñadores los usan para especificar y comunicar el color, y los fabricantes los usan para supervisar la precisión del color en toda la producción. Los espectrofotómetros pueden medir prácticamente cualquier cosa, incluidos líquidos, plásticos, papel, metal, telas, y ayudan a garantizar que el color se manten...

March 27, 2020

Las pantallas del teléfono y la computadora son la ventana al mundo digital del color, pero si está aprobando los colores por correo electrónico o mensaje de texto, debe tener en cuenta las limitaciones.  Si es un principiante, debe saber que cada uno de sus dispositivos muestra los colores según un modelo de color diferente. Los dispositivos de entrada, la cámara y el monitor, muestran los colores mediante el modelo aditivo. Comienzan con oscuridad y agregan luz roja, verde y azu...

March 27, 2020

¿Su programa de control de calidad incluye una evaluación visual? La iluminación juega un papel muy importante en cómo percibimos el color. Puede ayudarlo a verificar si el color de su producto es aceptable y garantizar que lo siga siendo en todas las condiciones de iluminación posibles después de la compra.     Muchos de nuestros clientes consideran que la evaluación visual es aún más importante cuando realizan la transición de las revisiones y aprobaciones de color a una ubicació...

March 27, 2020

Muchos factores intervienen en la forma en que se percibe el color, incluidos la luz, genética, el entorno, las características individuales e incluso la fatiga. También puede ser 1 de las 255 mujeres o 1 de los 12 hombres que poseen alguna deficiencia en la visión del color. Nuestro desafío de color en línea es una forma divertida de comprender mejor su agudeza visual para percibir los colores.     Independientemente de su agudeza v...

March 27, 2020
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