When it comes to the way we see color, our eyes can be deceived. This is partially caused by our humble brain, which is managing vast amount of information and processing it the best it can. It can also be related to genetics and the environment; we all see color a little differently. But above all, LIGHT has biggest impact on the colors we see.  Without getting too technical, here is an introduction to the way light affects our perception of color. RGB Color Circle The temperature of lig...

Posted July 19, 2018 by Shoshana Burgett

Warm weather is just around the corner and spring is in the air!   Fluffy yellow chicks…   Delicate pink tulips…   Soft green sprouts poking through the ground…   And, of course, spring M&M'S®! Advertisers target our springtime emotions through pastel colors. Pastels have a calming effect, and everywhere you look companies are using them to feed our desire to feel a bit of spring. Today we’ll take a look at the psychology of color, how marke...

Posted March 19, 2018 by Shoshana Burgett

When customers are just getting started with color management, they often ask, "What is the difference between a spectrometer and a spectrophotometer?". With such a minute spelling difference, it's easy to make a quick typo and get the wrong answer for this color question. So...what's the difference? Spectrometers vs. Spectrophotometers    What is a Spectrophotometer? A spectrophotometer is a color measurement device that is used to capture and evaluate color on just about anything, in...

Posted March 05, 2018 by X-Rite Color

A senior design leader at a large beverage company recently shared his thoughts on the definition of Design Thinking on LinkedIn, asking other members of the community to contribute their own thoughts alongside his. Hundreds of comments ensued. The post appears to be part of a multi-week campaign to position Design Thinking as a way to approach business problems and garner attention from business executives. And we know that this attention has been hard to capture. A survey of over 600 designers...

Posted December 21, 2017 by Adrián Fernández

In a highly competitive marketplace, brands and packaging designers are looking for ways to differentiate their products on the shelf. This increasingly goes beyond color to include embellishment options such as foils, special varnishes, soft touch finishes and more. Designers are also using more intense solid colors, fluorescents and iridescents. And not just with conventional print – embellishment options and special colors and finishes are also available in digital solutions that allow ...

Posted December 08, 2017 by Ray Cheydleur

Recently we blogged about how appearance affects color. In this article we look at some of the characteristics that impact an object’s appearance, such as texture, gloss, transparency, and special effects, and explain why it’s crucial to describe appearance in the early stages of the design workflow.  While 3D programs have attempted to address appearance aspects for years, there has been a missing link in virtual product design: the ability to integrate characteristically &ldqu...

Posted November 29, 2017 by Thomas Meeker

You think you’re doing everything right, but your color isn’t consistent. Why? Through the years, designers have used many tools to help them specify color. Color swatches, style guides and product prototypes have been effective, but with the advent of the digital world, these physical tools are no longer enough. To be efficient, designers need to be SPECIFIC. X-Rite Pantone President Ron Voigt recently published an article in MediaPost that explains why. To be effective, designers n...

Posted November 17, 2017 by Cindy Cooperman

Whether purchasing a new car, consumer electronics, or household appliances, color consistency influences the perception of quality. If the color doesn’t match from front-to-back and side-to-side, customers will likely question the quality and move on. That’s where color measurement can help. In today’s competitive marketplace, manufacturers are going beyond color to utilize extreme effect finishes to differentiate their products. But, as manufacturers are quickly learning, me...

Posted October 25, 2017 by Thomas Meeker

Appearance is more than simply color. It’s a comprehensive look at everything inherent to each unique material we come in contact with, including texture, gloss, transparency, and special effects. Each of these characteristics plays a part and has an effect on overall appearance and understanding in relation to a single material. Objects may have several elements that affect appearance, such as the material’s surface texture, construction, overall geometry and micro-surface. The environ...

Posted October 24, 2017 by Thomas Meeker

The World Series starts next week. While players and fans are gearing up for the big event, stadium groundskeepers are preparing, too. You’ve surely seen those meticulous patterns in the grass – crisscross, spiral, plaid – but do you know how the groundskeepers create them? Thanks to a phenomenon called geometric metamerism (aka gonio-appearance), the grass really is greener on the other side. Read on to learn more about this optical illusion that can trick your eyes and wreak havoc on y...

Posted October 17, 2017 by Mike Huda

Color is our perception of reflected light across the visible spectrum. When light hits an object, it absorbs some rays and reflect others. The color of light that reflects back into our eyes is the color we perceive. The more light an object absorbs, the darker it appears. With black, very little light is reflected. Pure black in the presence of light wasn’t achieved until 2014 when Surrey NanoSystems announced the invention of Vantablack. This high-tech artificial substance absorbs 99....

Posted October 13, 2017 by Mike Huda

If you’re reluctant to buy clothing and home decorating products online or in the store because you’re not sure how the color will look when you get home, you’ll love X-Rite’s newest color-matching solution. Color-Eye® uses a calibration card and smartphone app to help consumers shop for items that match or complement things they already have at home, like a paint color that looks great with the curtains, a handbag and shoes that coordinate with a special occasion dress, or a jacket that will ma...

Posted August 15, 2017 by Matt

Color measurement devices are used to capture, communicate, and evaluate color. From cardboard packaging to food, laundry soap, carpeting and small plastic parts, color measurement devices help ensure the color being produced matches the color that was originally specified. They’re used behind the scenes in just about every industry where color is important, including plastics, textiles, paints, coatings, print and packaging. There are basically two types of color measurement instruments: color...

Posted August 06, 2017 by Tim Mouw

If you recently invested in a spectrophotometer or colorimeter, you know there’s a lot more to learn about color measurement than just how to use your new device. To help you begin exploring the exciting world of color, we’ve compiled seven blogs that explain how to set up your color measurement device, care for it, and use it to its maximum potential. 5 Tips for Setting Up Your Spectrophotometer Using a spectrophotometer (“spectro” for short) to measure color doesn’t mean you’ll automatically ...

Posted July 25, 2017 by Mike Huda

We’ve written a lot about “color workflows” and “color management” on our blog. Today we’re connecting the dots to show you how “color workflow management” can mean big savings in a busy pressroom. Without color workflow management, you can end up producing something you think is right, but is completely wrong in the end. Especially in the printing industry, checking color quality at multiple steps along the way is the key to ensuring you’re on the right track...

Posted June 19, 2017 by Ray Cheydleur

Whether you’re producing textiles, automotive parts, or plastic pieces, color needs to remain consistent or the final product will be rejected. Unfortunately, there are many ways for color errors to creep in during manufacturing. Creating and using digital standards is one way to combat these errors. They can be used to accurately specify and communicate color, design layouts, and formulate colorants and raw materials. Digital standards give brand owners peace of mind that the color they communi...

Posted June 09, 2017 by Tim Mouw

When someone says “apple,” do you think red, green, or yellow? What do you do if a customer asks you to produce a color using descriptions that are not specific enough? Check out how something as seemingly simple as color communication can determine whether your color program succeeds or fails. A picture may paint a thousand words, but words alone do not paint a thousand colors. Circular conversations about color happen everyday. They generally start with someone asking for a sligh...

Posted May 26, 2017 by Cindy Cooperman

Did you read our blog: Are You Using The Right Tolerancing Method? If not, check it out. Today we’re taking the topic one step further to investigate how tolerances are chosen in different industries. A pass-fail tolerance is the amount of color variation that is considered commercially acceptable. In part, tolerances are driven by customer expectations. While color tolerances are very tight in the automotive, plastics, and paint & coatings worlds, they can be much less strict in other...

Posted May 02, 2017 by Mike Huda

Consistent color is a journey. A few weeks ago I blogged about the most common pitfalls people run into when starting a color program… Wrong lighting Less-than-perfect color vision Inaccurate physical standards Inconsistent device color measurement …And introduced some inexpensive color tools to help overcome them.   But the journey doesn’t stop there. Even if you’ve been successfully managing color for years, advances in inks, dyes, and substrates are introducing new challen...

Posted March 13, 2017 by Shoshana Burgett

At X-Rite Pantone, we pride ourselves on our ability to help customers specify, communicate, formulate, and produce consistent color. You’re probably familiar with our major markets, like plastics, industrial coatings, and print & packaging. You may also be aware of the more “common” things we measure, like paint, printed surfaces, and textiles. But, as you look for the emergency exit on a plane, watch a butterfly float by, or choose the freshest package of cheese from the grocer, do you con...

Posted February 23, 2017 by Mike Huda
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