흰색 인쇄의 어려움 2026년 PANTONE 올해의 컬러 '클라우드 댄서'는 단순한 트렌드를 넘어 포장 패키징 업체들에게 기술적 과제를 제시합니다. 흰색은 단순해 보이지만, 소재 색상, 잉크 배합, 형광증백제(OBA) 첨가 여부에 따라 색 표현이 크게 달라집니다. 따라서 인쇄 업체의 목표는 모든 생산 라인, 모든 공장, 모든 지역에서 일관되고 정확한 흰색 구현하는 것입니다. 포장재의 흰색이 복잡한 이유 흰색은 소재의 고유 색상과 표면 처리에 매우 민감합니다. 밝기를 높이기 위해 용지에 첨가되는 OBA 때문에 다양한 조명 조건에 따라 흰색이 다르게 보일 수 있습니다. OBA를 "제어"할 수는 없으며, 그 영향을 측정하고 그에 따라 공정을 조정하는 것만 가능합니다.  색채 측정 과학: 소재 우선 ‘클라우드 댄서’ 구현의 출발점은 소재입니다. 분광측색계를 사용하여 소재의 L*a*b* 값과 백색도를 측정할 수 있습니다. 올바른 측정 모드(M...

5 Steps to Digitize Your Press Room and Defend Your Margins Margins in print are under pressure. Rising substrate costs, labor shortages, and energy volatility are squeezing profitability. At the same time, compliance audits—ISO, G7, internal reviews—are becoming more frequent and more demanding. Digitizing your press room isn’t just about passing audits. It’s about building a lean, smart operation that protects your bottom line. Here are five steps to get there: Step 1...

Sustainability in Manufacturing Is No Longer Optional From brand mandates to government regulations, sustainability is now a core requirement in print and packaging. But for many print teams, the path to greener operations feels like a trade-off: reduce waste or maintain quality—not both. The good news? You don’t have to choose. The Hidden Waste in Traditional Workflows Manual color control and fragmented workflows create more waste than you think: Reprints due to color mi...

For print and packaging, color accuracy isn’t optional—it’s essential. Yet many teams still rely on manual color control methods that introduce variability, slow down production, and quietly erode margins. If your workflow feels more reactive than repeatable, it may be time to modernize. Here are the 10 signs to watch for: Your color targets live in email threads Operators waste time searching or guessing—costing setup time and risking errors. Operators rely...

The Hidden Cost of Color Inconsistency on Packaging Color inconsistency in print and packaging isn’t just a visual issue—it’s a margin killer. Decentralized workflows, manual setups, and tribal knowledge create inefficiencies that quietly erode profitability. From wasted substrate to delayed approvals, the hidden costs add up fast. The Operational Fallout of Color Inconsistency Longer setup times as teams hunt for historical data Inconsistent output across p...

White ink is one of the most expensive and widely used inks in packaging production—but it’s often under-optimized. In this blog, we’ll explore how MeasureColor enables printers to maximize white ink opacity, reduce waste, and boost overall print performance.  Why White Ink Matters White ink acts as the foundation layer when printing on transparent, metallic, or colored substrates. It ensures brand colors are vibrant and consistent. But due to its high-volume use and cost...

This is the third blog in our MeasureColor in Action blog series, which introduces key features to help you achieve smarter, more efficient print production. MeasureColor: Optimize Dot Gain for Better Print Quality Achieving consistent print quality hinges on your ability to control dot gain—a critical but often overlooked variable. Dot gain plays a major role in color accuracy, image sharpness, and overall visual impact, especially in packaging and extended gamut workflows. With MeasureC...

This is the second blog in our MeasureColor in Action blog series, which introduces key features to help you achieve smarter, more efficient print production. MeasureColor: Manage Digital Color Targets with Confidence In today’s complex and fast-moving print environments, managing digital color targets and ICC profiles efficiently is essential for delivering consistent, high-quality results. Without a structured system, it's easy to lose control over your color libraries—leading to ...

This is the first blog in our MeasureColor in Action blog series, which introduces key features to help you achieve smarter, more efficient print production. MeasureColor: A User-Friendly Interface for Faster Print Decisions In today’s print industry, finding skilled press operators is more challenging than ever. At the same time, production environments are becoming increasingly complex—often combining multiple printing techniques and a wide range of press makes and models. That&rs...

What’s the Difference Between a Light Booth and a Lighting Box? When it comes to achieving consistent lighting for color evaluation, photography, or product display, two tools often come up: light booths and lighting boxes. While they may sound similar, they serve different purposes and are designed for distinct use cases. In this post, we’ll break down the key differences between the two and help you decide which one is right for your needs. What Is a Light Booth? A light booth&mdas...

Color Matching Machines for Retail Paint Solutions In the world of retail paint, precision in color matching is crucial. Having the right tools to ensure accurate color matching can make all the difference. Enter the color matching machine—a revolutionary tool that ensures your paint colors are consistent, vibrant, and true to your customer's vision. What is a Color Matching Machine? A color matching machine is a device designed to measure and match colors with high precision. These mach...

Five Important Components of a Quality Control Program Step 1: Quantify Color with a Spectrophotometer Human vision is subjective—terms like “a bit brighter” or “slightly darker” are open to interpretation. That’s why spectrophotometers are essential. These instruments measure color by analyzing how light transfers through or reflects off a surface, producing a spectral reflectance curve—essentially a color’s unique fingerprint. This data-driven ...

When your reputation relies on your print quality, accurate, repeatable color control isn’t optional— it’s a necessity. The combination of the eXact 2 Portable Spectrophotometer and MeasureColor Software delivers a robust, integrated solution that empowers print and packaging professionals to achieve precise, repeatable color across jobs, substrates, and devices. eXact 2: Precision Hardware for Next-Level Color Control The eXact 2 is X-Rite’s latest handhe...

X-Rite Video Gallery- Your Ultimate Resource for Color Education Welcome to the X-Rite Video Gallery Whether you're a novice or an experienced professional, the X-Rite Video Gallery offers in-depth color education and practical training to enhance your color management skills. Our carefully curated collection of videos provides valuable insights and expert tips designed to help you master color accuracy and optimize your workflow. In this blog, we'll highlight five must-watch videos that sho...

  Ensuring color consistency is not just a matter of aesthetics; it's a critical component of brand identity and consumer trust. Imagine a world where Coca-Cola's iconic red varies from can-to-can, or where the blue labels of Alcon eye drops don’t match on the shelf. Such inconsistencies can confuse customers and dilute brand recognition. For big brands, maintaining brand color consistency across all platforms and materials is paramount. This guide will introduce the essential s...

Ensuring color consistency in commercial printing and packaging is critical for maintaining brand integrity and meeting customer expectations. One of the most effective ways to achieve this is by leveraging quality control software that utilizes precise color tolerancing methods. In this blog, we will explore different tolerancing techniques and how QC software enhances accuracy in color control. The Challenge of Visual Color Assessment Many assume that visual inspection alone is sufficient for...

In the fast-paced world of print and packaging, achieving precise color accuracy is a critical challenge. Whether you're matching brand colors, controlling ink density, or ensuring quality consistency, selecting the right color measurement instrument can make all the difference. Understanding Color Measurement Instruments Selecting the right instrument for your print operation depends on factors such as production environment, measurement requirements, and industry standards. There are several ...

When it comes to achieving precise and consistent color measurement, investing in a high-quality spectrophotometer is essential. Spectrophotometers are critical to color quality because they provide repeatable and reliable data that ensure products meet strict color standards. Whether you're in the business of manufacturing durable goods, apparel, cosmetics, or building materials, the right spectrophotometer can make all the difference by detecting even the slightest variations in color. These ...

  인쇄 시 색상 정확도는 매우 중요합니다. 그러나 색상 일관성 달성은 어려운 작업이 될 수 있으며, 인쇄 시 색 거부로 이어질 수 있습니다. 색 거부를 야기하는 일반적인 인쇄실 문제 7가지와 그 예방법을 소개합니다. 색 인식은 개인마다 다릅니다. 색 인식은 사람마다 상당히 다를 수 있다는 점을 알고 계셨나요? 이러한 가변성은 색상의 정확성에 대한 의견 불일치로 이어질 수 있으며, 인쇄 시 색상이 거부되는 결과를 초래할 수 있습니다. 이러한 상황을 완화하려면 표준화된 컬러 레퍼런스 및 도구를 사용하는 것이 필수적입니다. 환경 요인이 색 정확도에 영향을 미칩니다. 조명 조건, 온도 및 습도는 모두 색상 정확도에 영향을 줄 수 있습니다. 예를 들어, 자연광과 인공 조명에서 색이 다르게 보일 수 있습니다. 인쇄 시설에 통제된 환경을 유지하면 색 불일치를 줄이는 데 도움이 될 수 있습니다. 잉크 배합은 매우 중요한 역할을 합니다.&nbs...

컬러는 인쇄 및 패키징의 강력한 도구로서 소비자의 결정에 영향을 미치고 브랜드 정체성을 정의합니다. 고급 제품이든 일상용품이든 정확한 컬러는 브랜드 일관성을 유지하면서도 소재가 돋보이도록 합니다. 그러나 정확한 컬러를 얻는 것은 어려운 작업일 수 있으며, 특히 시각적 평가에만 의존하는 경우에는 더욱 그렇습니다. 제어된 조명이 어떻게 색 인식을 개선하는지, 그리고 효과적인 시각적 색상 평가를 위해 왜 필수품인지 그 이유를 살펴보겠습니다. 색상 정확도에서 제어된 조명의 역할 정밀한 장비와 소프트웨어로 색을 측정하더라도, 일관성을 보장하려면 여전히 시각적 평가가 필수적입니다. 제어된 조명은 생산 프로세스 전반에 걸쳐 정확한 색 평가를 보장하기 위한 표준 조건을 제공합니다. 예를 들어, ISO 3664:2009는 그래픽 산업의 관찰 조건에 대한 표준을 설정하여 ISO 13655:2009의 M1 조건과 같은 측정 표준과 일치하도록 보장합니다. D50 일광 또는 기타 표준 조명을 장착하여 적...