Last week Pantone announced the Pantone Color of the Year 2020 - Very Peri (PANTONE 17-3938). The Pantone Color of the Year announcement isn’t just important for designers. Since this color will set the stage for upcoming trends, brand owners should also take notice to capitalize on this trending color. Bring Very Peri to Market, Fast. Is Virtual Design the Answer? The fashion and apparel industry began embracing virtual design years ago. Luxury brands like Louis Vuitton, Burberry, ...

Para medir uma cor, um instrumento de medição de cor emite luz sobre uma amostra, captura a quantidade de luz transmitida ou refletida na faixa de comprimento de onda de 380 a 780 nm e quantifica esse valor na forma de uma medição espectral. A medição de cor é necessária para especificar, quantificar, comunicar, formular e verificar a qualidade da cor em trabalhos onde ela é um elemento essencial. Como as cores são percebidas ...

Learn more about light, reflection curves, optical brighteners, and more.     Illuminants Electro magnetic radiation in the wavelength range from 380 nm to 730 nm is seen as light by our eyes. Low wavelengths show as blue light. Then the spectrum continues from green, yellow, orange to red. UV radiation is located in the range below 380 nm; the range above 730 nm is called infrared radiation. The visual impression of a colored body changes by the composition of the incoming light. ...

The Pantone Color Institute just announced PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating as the Pantone Color of the Year 2021.   According to the Pantone Color Institute, PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating, a marriage of color conveying a message of strength and hopefulness that is both enduring and uplifting. Illuminating is a bright and cheerful yellow sparkling with vivacity, a warming yellow shade imbued with solar power. Ultimate Gray is emblem...

Especially in the print industry, checking color quality at multiple steps along the way is the key to ensuring you’re on the right track. Without print color management, you can end up producing something you think is right, but is completely wrong in the end. Managing color in the pressroom closes the gap between expectations, press operators, specifications, and color to ensure good quality.  During design, it means accurately specifying colors for reproduction on the ...

Em um mercado altamente competitivo, marcas e designers de embalagens estão procurando maneiras de diferenciar seus produtos na prateleira. Isto vai cada vez mais além da cor para incluir opções de embelezamento, tais como folhas, vernizes especiais, acabamentos soft touch, e muito mais. Os designers também estão usando cores sólidas mais intensas, fluorescentes e iridescentes, e não apenas com impressão convencional. As soluç...

Reflective surfaces and metallic inks are very popular for printing and packaging applications. Consumers love the look; but for printers, these substrates and inks are expensive and make color control a challenge. Today we’re taking a look at the measurement options available for controlling these very marketable print and packaging applications to help printers and converters meet brand owner expectations and maintain the highest possible quality output. Sphere vs. 45°:0° - W...

All it takes is 2 to 7 seconds. That’s right, a tiny snapshot in time is what a consumer invests in making many purchase decisions about a product. This is the much talked about and researched “First Moment of Truth.”    X-Rite color management solutions for print and packaging deliver excellence in quality control, formulation and automation.     Color is a significant factor in First Moment of Truth, when you considered the reach it has to engage us and c...

It’s important to ensure design intent is realized each time and everywhere a product appears. But with so many variables to impact print quality, how can brands utilize suppliers around the world and still achieve consistent color? Our X-Rite Pantone Packaging Color Experts have designed a series of consulting services and workshops to help you get the most from your print, packaging, plastic or textile value chain.   Offered both online and onsite, these interactive sessions i...

Flexible film does a lot more than protect goods on the store shelf. When done right, film packaging design can capture attention and increase product sales. But measuring color on film substrates can be challenging, even for the most sophisticated converter. Here's what you need to know to successfully control print color on flexible film. Does your film exhibit interference? When you measure flexible film with a traditional 45°:0° spectrophotometer, the way you position the instr...