People often ask how X-Rite got its name and how we came to be a leader in the art and science of color. It’s really a great story – one that focuses on innovation, entrepreneurship and determination. What’s in a name? X-Rite was founded in 1957 by a group of engineers and business entrepreneurs who had a desire to start a business based on innovation. The members brainstormed new product ideas ranging from can openers to sheet metal tools to collapsible car cots. After buildin...

Posted May 11, 2021 by X-Rite Color

Controlling color on cylindrical-shaped items like cups, cans, and tubes is a challenge because it’s hard to properly align the measurement device with the sample. Many printers and manufacturers cut a piece from the finished product and lay it flat to take a measurement. While this method works, each sample takes time to cut, wastes product, and risks the safety of the employees who are cutting the samples.  A Faster, Safer Solution X-Rite’s Cup and Cylinder Fixture works ...

Posted July 17, 2019 by Bob Binder

When you think of Albert Munsell, do you think of dirt, food and electrical wires? The United States government does. Munsell Color Standards are used for more than just design and Fine Art. They’re also used to ensure safety and reliability, and to maintain compliance with federal regulations. Today we’ll look at some of the government agencies and trade associations that rely on Munsell’s exacting standard color codes. French Fries, Anyone? From tomatoes to pumpkins, Munse...

Posted April 30, 2019 by Art Schmehling

Printing using extended gamut process colors allows for a broader color gamut – CMYK PLUS Orange, Green and Violet. By adding these three additional base inks into the process, you can achieve a much closer match to traditional formulated spot ink colors. For example, orange will look truer and cleaner when orange ink is used, rather than mixing yellow and magenta to achieve a suitable match. Read more about how the PANTONE® EXTENDED GAMUT Guide helps printers here. Good: CMYK &nb...

Posted February 09, 2018 by Mark Gundlach

Tim Mouw is our Manager of Applications Engineering & Technical Support for the Americas. Tim is so knowledgeable about the impact of color in many industries, and his stories always intrigue us. Tim has authored many X-Rite Pantone blogs, including: What is metamerism, and why should you care? Effective ways to measure reflective surfaces What’s sabotaging your sustainability efforts? 5 color evaluation pitfalls to avoid Why is controlling color so hard? We recently sat down with him to...

Posted July 12, 2016 by X-Rite Color

Whether you’re choosing colors for a brand, creating palettes for a new product line, or designing seasonal packaging, inspiration is a key step in color selection. Inspiration can come from normal, everyday places… A party. The grocery store. Sporting events. And of course, the great outdoors. Mother Nature has a knack for creating the most beautiful color palettes. According to Lee Eiseman, Executive Director for the Pantone Color Institute®, we are starting to see strong color trends that de...

Posted November 04, 2015 by X-Rite Color

If you use eXact with BestMatch™, the answer might be yes. BestMatch helps you determine if you can achieve a closer match to a specified color by adjusting ink on press. Formulating ink for a press run can be tricky because there are many things that go into it. The vehicle, colorants, and solvents are just a few of the things that impact ink quality, and whether it comes from your ink supplier or you mix it yourself, ink can vary in thickness or concentration. With BestMatch, you can confirm t...

Posted November 03, 2015 by Scott Harig

As ArtPrize Seven comes to a close, I wanted to thank everyone involved in this year’s event, including the artists, visitors, venues, volunteers, sponsors and event organizers, for making this such a colorful and engaging art experience. It brought excitement to our community, and inspired visitors from around the world. As a leadership sponsor and Grand Rapids-based company, X-Rite Pantone was honored to be such a big part of ArtPrize Seven, an art event like no other. Much of the X-Rite Pant...

Posted October 12, 2015 by X-Rite Color

X-Rite Pantone is excited to announce that we are a leadership sponsor of this year’s ArtPrize®. ArtPrize is an international art competition that fills three square miles of downtown Grand Rapids with inspiring creations each fall. It’s a show like no other – art is displayed both indoors and out, anyone can enter, and it’s free and open to the public. The science of color Our partnership with ArtPrize is a natural fit for X-Rite Pantone. The event, which takes place September 23 – Octo...

Posted September 08, 2015 by X-Rite Color

Each year the Printing Industries of America selects the most innovative graphics arts solutions to receive the 2015 InterTech™ Technology Awards. This year, the X-Rite eXactTM spectrophotometer with Scan Option was among the recipients of this prestigious award. Today we’ll take a look at the top features that make the eXact with Scan Option a star with offset litho, flexo, and digital printers. X-Rite eXact is the only device that measures for optical brighteners for both inks and substrate...

Posted July 27, 2015 by Tim Mouw