Maintaining color consistency across global supply chains is one of the biggest challenges facing brands and packaging printers today. Whether you're producing folding cartons, flexible packaging, or labels, color variation can happen at any stage — from design to final production. But why does this happen, and more importantly, how can you fix it? Where Does Color Go Wrong? At the start of every print project, color expectations are set. Unfortunately, this is often where problems begin. ...
In the fast-paced world of print and packaging, achieving precise color accuracy is a critical challenge. Whether you're matching brand colors, controlling ink density, or ensuring quality consistency, selecting the right color measurement instrument can make all the difference. Understanding Color Measurement Instruments Selecting the right instrument for your print operation depends on factors such as production environment, measurement requirements, and industry standards. There are several ...
Color is a powerful tool in print and packaging, influencing consumer decisions and defining brand identity. Whether you’re designing luxury goods or everyday products, accurate color ensures your materials stand out while maintaining brand consistency. However, achieving accurate color can be challenging, especially for those who rely solely on visual evaluation. Let’s explore how controlled lighting improves color perception and why it’s essential for effective visual color ...
Originally published May 3, 2024 from https://canmaker.com/light-touch/ Industry stakeholders came together to explore ink and proofing standards for two-piece beverage cans. Nisa Ali reports from Manchester Leading companies across canmaking industry supply chains are considering general guidance for PantoneLIVE colours in the production of two-piece beverage cans. Following a series of seminars discussing the role of PantoneLIVE colour libraries in the design, proofing and printing process ...
Starbucks has once again kicked off the holiday season with four new festive cup designs. This year they surprised us with a magenta accent, which “lifts the traditional holiday colors and makes the red even look brighter,” said Kristy Cameron, Starbucks’ creative director. In the frenzy of holiday shopping, packaging plays a crucial role in catching the eye of potential buyers. However, staying ahead of the game and adapting packaging designs to align with ever-changing con...
Perfetti Van Melle (PVM) is a multi-national manufacturer of confectionery and gum. They offer innovative local flavors for numerous renowned international brands and distribute them to 150 countries worldwide. Since their final packaging includes a mix of materials including labels, foil, paper, paperboard, and shrink sleeves, each of their global printers must achieve accurate color on every substrate to portray a unified brand presence on the shelf… which is not an easy task. PVM sele...
L&E インターナショナル社は, サステナブルで革新的なパッケージングソリューションを提供するグローバル企業です。 L&E社は、 adidas、Verizon、Amazon(アジアにおけるAPASSベンダー)、Targetなど、多くのブランドや小売り企業者の認定パッケージング・サプライヤーとして、複数の国や製造拠点において、厳格なブランド色の基準を維持します。 L&E社は、2021年に、エックスライトのデジタルカラーワークフローのソリューションを選択し、高い色合わせの基準を維持しています。 エックスライトは、アジア太平洋地域の大手パッケージングソリューションの企業と協力し、同社のパッケージング供給ネットワーク全体で、デジタル印刷品質プログラムを構築するチャンスを得ました。 過去一年間、L&E社は中国、インド、ベトナムにおいて、エックスライトのデジタルカラーソリューションを導入し、デジタル印刷の品質管理プログラムを展開してきました。 L&E社は、2022年に最初の印刷業者へのソリューション導入を成功ささせ、さらに多くの国の印刷業者への拡大を続けています。 エンドツーエンドのデジタルカ...
With more consumer package goods (CPG) brands implementing packaging quality control programs to monitor color tolerances, converters and package printers need color measurement solutions that integrate directly with reporting systems. Our IntelliTrax2 Pro and eXact Auto-Scan Pro Scanning Solutions combine the power of our industry-leading automated scanning devices with the power of our end-to-end software solutions to meet the needs of brands, packaging converters, and commercial printers alik...
The flexography method of printing uses rotary flexible plates to print directly on the substrate in a single pass. These inked plates are wrapped around cylinders on a web press and rotate at a fast speed to transfer ink. This type of printing is ideal for large quantities and long print runs with a continuous print, such as wallpaper and gift wrap. A flexographic printing press can use a variety of solvent-based, water-based, or UV curable inks. It also adapts well to different materials and ...
G7® is a proof-to-print process control method that allows you to reliably and efficiently match the visual appearance of the output from multiple printing devices. It works by defining the gray balance and NPDC curves in conjunction with the traditional method of measuring tonal value increase (TVI/dot gain) for each color. G7 can be applied to any type of printing, regardless of the type of ink or printing method, including all types of digital, offset, flexo, gravure printing. It&r...