Warm weather is just around the corner and spring is in the air!   Fluffy yellow chicks…   Delicate pink tulips…   Soft green sprouts poking through the ground…   And, of course, spring M&M'S®! Advertisers target our springtime emotions through pastel colors. Pastels have a calming effect, and everywhere you look companies are using them to feed our desire to feel a bit of spring. Today we’ll take a look at the psychology of color, how marke...

Posted March 19, 2018 by Shoshana Burgett

What happens when you have more than 2,000 brand colors to manage across a complex global packaging supply chain? Things get complicated! Although it may seem easier to create a new color than to dig through databases or binders of color drawdowns to find the closest match, the problem comes later when you’re faced with a huge, unmanageable library. One of our clients, a well-known fast-moving consumer packaged goods (FMCG) company, understands how easily things can get out of control. They wer...

Posted April 25, 2017 by Cindy Cooperman

It’s been said that everything you need to know you learned in kindergarten. Does this phrase ring true for print and packaging designers? In the spirit of spring, we attempted to use a simple childhood activity—dyeing eggs—to solve some of the most perplexing color issues facing the packaging designer/printer relationship.                 Here are three lessons to learn about color in packaging from our annual egg dyeing ritual. 1...

Posted April 06, 2017 by Shoshana Burgett

The PANTONE Color of the Year announcement is always exciting. Not only does it set the stage for upcoming trends, it also provides brand owners and designers critical guidance for marketing and product development. However, those who are charged with manufacturing products and packaging with trending colors (like 2017’s choice – 15-0343 Greenery) know it doesn’t “just happen.” It takes time and effort to incorporate new colors. Whether you work in paints, plastics,...

Posted December 09, 2016 by Mike Huda

Tim Mouw is our Manager of Applications Engineering & Technical Support for the Americas. Tim is so knowledgeable about the impact of color in many industries, and his stories always intrigue us. Tim has authored many X-Rite Pantone blogs, including: What is metamerism, and why should you care? Effective ways to measure reflective surfaces What’s sabotaging your sustainability efforts? 5 color evaluation pitfalls to avoid Why is controlling color so hard? We recently sat down with him to...

Posted July 12, 2016 by Jackie Weeks-Atkin

drupa 2016 was such a success! It’s not often we get to spend so much time talking one-on-one with our customers from around the world, and we enjoyed every minute! We met so many wonderful people and learned so many things. Although it’s hard to pick, here are a few of our favorite experiences from drupa 2016. 1 – THE SYNERGY! This time at drupa, we decided to join forces with Esko, Enfocus and Pantone to showcase our end-to–end color management solutions. Although the drupa orga...

Posted June 17, 2016 by Jackie Weeks-Atkin

Sharing a strong passion for how color can transform a face, mood or even an attitude, Pantone® has once again partnered with Sephora, the leading beauty specialty retailer, to create another extraordinary PANTONE Color of the Year cosmetic collection. Launched on December 26th, the SEPHORA + PANTONE UNIVERSE collection includes a 24-color eyes palette, a matte lipstick in each color, and a 5-piece lip gloss set. The first SEPHORA + PANTONE UNIVERSE collection was released in 2011 with Tangerine...

Posted March 28, 2016 by Jackie Weeks-Atkin

As we’ve talked about in previous posts, proper lighting conditions are crucial for evaluating color. The best way to know you’re seeing color accurately is to evaluate your samples in a light booth. But what if you don’t have a light booth available? Pantone has solved this problem with its LIGHTING INDICATOR Stickers. They’re economical, easy to use, and the second best way to find out if your viewing conditions are right for color evaluation. Here’s how they work. Peel off a sticker. Place...

Posted July 06, 2015 by Shoshana Burgett

Whether you’re printing on press or replicating a brand’s colors on the web, PANTONE’s Color Systems are the gold standard for communicating color specification and quality control. They provide a common language for color so specifiers and manufacturers can be sure they understand the customer’s expectations and reproduce those colors, even if they’re a world away. The PANTONE PLUS SERIES COLOR BRIDGE Set provides process color simulations of all solid PANTONE Colors as a side-by-side compariso...

Posted June 22, 2015 by Shoshana Burgett

Warm weather is just around the corner and spring is in the air!   Fluffy yellow chicks…   Delicate pink tulips…   Soft green sprouts poking through the ground…   And, of course, spring M&M'S®! Advertisers target our springtime emotions through pastel colors. Pastels have a calming effect, and everywhere you look companies are using them to feed our desire to feel a bit of spring. Today we’ll take a look at the psychology of color, how marke...

Posted April 01, 2015 by Shoshana Burgett
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