Discover the Hidden Cost of Brand Color

To achieve consistent and accurate color, you must ensure the design intent can be faithfully produced across all the different packaging substrates. When brand colors encompass a wide range of substrates and printing processes, each is likely to have a different impact on color outcome.

Just a small change or action in design can have a butterfly effect as the designs migrate through their life cycles. All of this can cost millions of dollars in waste, rework, brand integrity issues and even customer defection.

• What to think about when choosing a new color
• How to translate design intent into design reality
• Tips to control the cost of brand color
• How big brands like Alcon, Coke, Perfetti Van Melle, Asda, L&E, and others set clear color expectations to eliminate onsite press reviews and reduce waste and rework.