Learn How to Tell a Color Story Like Soap and Glory

No7 Beauty Company used to use a physical reference to communicate color expectations but realized a lack of color consistency across printed packaging. Learn how X-Rite Pantone worked with No7 Beauty Company to select a new pink brand color for Soap & Glory as part of a brand visual identity (BVI) re-design and ensure it is properly reproduced on multiple packaging types across the supply chain.

• Decrease their brand pink color from multiple shades to one clearly specified digital target color.
• Reduce the color target variance from over 6 dE in some cases to a current average of <1.3 dE.
• Set clear color expectations across over 30 different print, ink, and substrate combinations.
• Deliver ongoing visibility into the color quality of the global print supply chain.