Appearance is more than just color. It’s an all-inclusive look at everything inherent to an object, including texture, gloss, transparency, translucency, and special effects like sparkle and shimmer. When viewed from different angles or under different lighting conditions, appearance effects can change our perception of color. That's why it’s important to control both color and appearance throughout design and development.  Durable goods brands use appearance effects to captur...

Posted February 20, 2020 by X-Rite Color

Do you get a different feeling in a room full of warm, natural colors…  …than you do in a white and sterile office?  Has a building ever “spoken” to you? Color is an Integral Part of our World It's a visual language that everyone understands; a sensory perception that affects our emotions in many ways. Although it is often subconscious, the impact of color plays a fundamental role for interior and exterior architectural paints and coatings elements. ...

Posted November 19, 2019 by X-Rite Color