Increased product variation and lean manufacturing mean that converters today face the challenge of shorter print runs to quickly and cost-efficiently produce smaller lot sizes. Implementing extended gamut printing, also referred to as fixed color palette printing, helps converters reduce press setup time and increase press efficiency.
In this video, X-Rite Pantone Color Expert Mark Gundlach explains extended color gamut/fixed color palette printing and shares the many benefits this can offer to brand owners, designers and converters alike, including:
Brand Owners and Designers
Ability to determine achievability of colors using the targeted printing technology and substrate with the PANTONE EXTENDED COLOR GAMUT GUIDE and/or PantoneLIVE in the design process, avoiding problems further downstream where they can be costly.
More consistency in color across even the most complex supply chain due to less variability in the printing process.
Minimizing or eliminating the need for spot color inks, reducing ink costs and inventories while ensuring more consistent color across the supply chain. More than 90% of Pantone colors can be achieved using CMYK plus orange, violet and/or green.
Faster throughput due to the ability to combine multiple jobs in the same run.
No wash-up between jobs since ink colors don’t need to be changed, resulting in faster change-overs and reduced makeready time and waste.
Easy conversion of spot color jobs to a fixed color palette using software solutions such as Esko Equinox.
Gundlach explains these benefits and more.
About Mark Gundlach
Mark is a Solution Architect and a certified IDEAlliance G7 Expert, Apple Color Management Pro and Color Management Trainer.