Formulating, Measuring & Communicating Paint Color & Appearance
Beyond Spectral Data: Formulating, Measuring & Communicating Paint Color & Appearance for Commercial Impact and Precision
In the paint and coatings industry, achieving and reproducing the correct color according to specifications is a complex challenge. The global nature of raw material supply chains—combined with the growing demand for sustainable alternatives—adds further complexity to maintaining color quality and consistency.
While color specifications are typically communicated through spectral data, true color appearance goes beyond these numbers. It is influenced by factors such as surface texture, gloss level, transparency, and the shape or form of the painted object. Color is often the first quality attribute noticed by customers, triggering immediate recognition—or rejection.
Traditional workflows for specifying, formulating, producing, and qualifying color can take months and involve multiple stakeholders across the paint value chain. These processes often rely heavily on physical sampling and intricate approval cycles. In this webinar, we’ll explore modern, connected workflows that streamline these steps and highlight the importance of incorporating appearance into color management. This approach empowers customers to accelerate product development and marketing timelines.
In this webinar we will showcase their innovative method of generating downloadable AxF (Appearance Exchange Format) files. These files allow customers to build virtual prototypes using real color and appearance data—enabling the creation of marketing materials well before physical samples are produced. This modern workflow supports timely product launches and enhances responsiveness to market needs.
You Will Learn:
- Fundamentals of color: how it’s perceived, measured, and specified.
- Fast and efficient color formulation or adaptation for new raw materials—minimizing iterations and waste.
- Quality control across different material states, shapes, and visual effects, and the importance of calibrated, harmonized data.
- The role of appearance in color data and why it matters.
- How Tiger Coatings helps accelerate product development and marketing with downloadable color and appearance specifications to enable virtual prototyping with visual and tactile realism.
- How sustainability extends beyond VOC reduction to include streamlined, eco-conscious workflows across the entire value chain.
