When your brand packaging comes together on the shelf, do the stand-up pouches, overwraps, and corrugated displays match? If the answer is no, your customers may question the quality of your product and choose a different brand that catches their eye.
How to Get Color Right on Packaging
Although unique packaging can help your products stand out, different printing processes, inks, and substrates can create a challenge for color consistency. For instance, a color that looks great on a white substrate will look quite different – and probably be unachievable – when printed on brown corrugated.
There’s a lot to consider when you think about your brand’s packaging, but don’t feel overwhelmed. We are here to help you enhance your brand packaging color program.
You Will Learn:- The importance of packaging color
- Common pitfalls that lead to color issues
- How to remove subjectivity from color specification
- Best practices to reduce waste and achieve sustainability metrics
Don’t miss this free opportunity to meet our Color Experts and ask your packaging color questions!
Who We Are
X-Rite Pantone helps some of the world’s biggest brands achieve consistent color across different packaging types and global locations. We can help you, too.
