Transforming Paint Sales and Retail Service Operations
Throughout Europe, most paint retailers offer their customers the "closest search" method of matching paint. This type of service uses a color matching system to find the closest match to the color the customer is seeking. While this type of service can provide customers with a paint color that is close to the one they were looking for, providing an exact color match to a customer's inspiration item has been not available.
UK retailer B&Q, partnering with color expert X-Rite Pantone and paint manufacturer Valspar partnered to change that model by offering a custom color mixing solution. This solution creates a paint color that is the exact match to the color the customer is seeking.
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