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X-Rite Advances Strategy for Going Beyond Color in Characterizing Material Appearance

GRAND RAPIDS, Mich., September 12, 2017 X-Rite Incorporated, a global leader in color science and technology, and its subsidiary Pantone LLC, today announced the extension of their pioneering work to combine color imaging with spectrophotometry for a characterization of today’s most complex materials that goes beyond just color. X-Rite’s latest introduction, the MA-T family of multi-angle spectrophotometers, is the most recent in a line of imaging-enabled products that enables users to characterize color along with other aspects of material appearance in a standardized manner. X-Rite has already incorporated this breakthrough approach in the recently-launched MetaVue, a 45/0 non-contact instrument that combines color measurement and imaging for retail paint operations, and in the Total Appearance Capture ecosystem, which is gaining wide acceptance in the automotive, consumer electronics and other industries where virtualization is streamlining the design and manufacturing process. X-Rite plans to introduce an imaging-enabled spectrophotometer for industrial applications to round out its strategic approach.

For nearly 60 years, X-Rite and its subsidiary, Pantone LLC, have been the acknowledged global experts in the art and science of color. X-Rite and Pantone solutions are used in color-critical applications in almost every single industry to ensure consistent color, reducing waste and speeding time to market.

In today’s demanding and fast-paced marketplace, however, quantifying color alone is not enough. In the automotive market, companies are increasingly differentiating themselves with more complex extreme effect exterior finishes that require more than color to fully characterize. At the same time, the concept of “zero-gap” design – where adjacent product parts are flush with each other rather than separated by chrome, rubber and other materials -- requires closer harmony in finishes. In the do-it-yourself market, customer expectations for accurate paint matches are rising, with “match this” requests going far beyond traditional paint samples to carpet, fuzzy pillows, colored glassware, and even pets. Finally, across many industries – automotive, fashion, housewares, consumer electronics – the desire to accelerate speed-to-market is driving the adoption of design virtualization, which requires the characterization of all aspects of a physical material’s appearance to ensure that 3D designs accurately represent the final product.

“This is an exciting time for X-Rite and our customers,” said Chris Winczewski, Vice President, Strategy and Product Planning at X-Rite. “Our decades of leadership in the measurement of color are the foundation that enable us to take material characterization to the next level, incorporating new material appearance characteristics in conjunction with color to more fully quantify the physical truth of a sample being measured. We’re combining image capture and spectral measurement across our entire product line to bring brand new capabilities to the market that will speed product development, approval processes and time-to-market while reducing costs and improving consistency across even the most complex materials and global supply chains.”

Devices without imaging capability use optical averaging to characterize color, and are therefore limited in their ability to discern differences in color across a sample. The addition of imaging to color measurement devices allows extraction of full spectral data for each pixel across the material being measured. It enables the quantification of color and material appearance in the way that the human eye perceives these characteristics.

“Introduction of pixel level analysis in the latest generation of X-Rite instruments is a game-changer,” Winczewski added. “Using built-in full-color cameras and new methods of standardizing the description of material appearance characteristics will remove barriers between the physical and virtual worlds, dramatically changing the way brands and suppliers think about, measure and manage materials.”

X-Rite’s Portfolio of Imaging-Enabled Spectrophotometers

The X-Rite MA-T family of multi-angle spectrophotometers sets a new standard for multi-angle measurement of effect finishes, capturing color, sparkle and coarseness with greater repeatability, reproducibility, and ease of use than ever before. Effect finishes used in automotive, consumer electronics and other industries change color based on viewing angle. The MA-T family utilizes a color camera coupled with multi-angle measurement technology (either 6 or 12 angles) to achieve precise characterization of effect finishes. Accompanying Auto QC software translates measurements into three scales: color, sparkle and coarseness. This enables accurate communication of complex material characteristics, resulting in faster time to market and reduced opportunity for error.

X-Rite MetaVue is a breakthrough non-contact imaging spectrophotometer for retail paint matching, introducing a new level of accuracy to a wider variety of customer samples. It provides precise color matches with an advanced smart spot image feature that matches color, taking into consideration the impact of texture and other appearance effects that typically skew measurements of materials like carpet, vinyl, or fabric. It features an easy-to-use interface with a live video preview of the actual sample and a measurement button on the instrument, reducing mistakes and waste among paint counter associates, regardless of their level of experience.

The X-Rite Total Appearance Capture (TAC™) ecosystem brings a new level of realism and efficiency to the capture, communication and digital presentation of physical materials in the virtual world. TAC enables designers, 3D artists, material specifiers and marketers to bring their product designs to life with digital materials that have the exact same visual characteristics as their physical counterparts. TAC’s sophisticated technology captures physically accurate material measurements and appearance properties, reducing the need for manual adjustments to scanned materials. The TAC Virtual Light Booth provides an unparalleled ability to accurately compare physical and digital material samples under the exact same perceptual conditions – from illumination to contextual to observational factors. The technology enables designers to make more informed material selections, reduces approval times, improves product quality, and accelerates time to market.

“The goal of our product development efforts is to deliver measurement capabilities that match the way the eye sees both color and material appearance,” Winczewski concludes. “The MA-T family, MetaVue, and TAC ecosystem are just the beginning. We’ll continue our ground-breaking research efforts into the future to advance the way people perceive, measure, manage and communicate both color and appearance characteristics.”


About X-Rite

Founded in 1958, X-Rite Incorporated is a global leader in the science and technology of color and appearance.  With its wholly owned subsidiary Pantone, X-Rite employs more than 800 people in 11 countries. The company’s corporate headquarters are located in Grand Rapids, Mich., with regional headquarters in Europe and Asia and service centers across Europe, the Middle East, Asia, and the Americas. X-Rite Pantone offers a full range of solutions used by manufacturers, retailers, printers, photographers and graphic design houses to achieve precise management and communication of color and appearance throughout their processes. X-Rite Pantone products and services are recognized standards in the printing, packaging, photography, graphic design, video, automotive, paints, plastics, textiles and medical industries. For further information, please visit For the latest news, information and conversations, connect with X-Rite on LinkedIn, Vimeo, Twitter, and Facebook.


About Pantone

Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated, has been the world’s color authority for more than 50 years, providing design professionals with products and services for the colorful exploration and expression of creativity. Always a source for color inspiration, Pantone also offers paint and designer-inspired products and services for consumers. More information is available at For the latest news, trends, information and conversations, connect with Pantone on Twitter, Facebook and Pinterest.


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