Blog couleur

When all of final production packaging comes together on the store shelf, it’s a brand’s moment of truth. Do the stand-up pouches, overwraps, and corrugated POP displays match? How close is the color to its standard? We know you spend so much time and money designing, proofing, sampling, printing, and shipping… so where does the color go wrong? Is it an issue with accuracy, consistency, or both? Package designs come together on the shelf. Here you see pouches, labels, cartons, and corrugated wit...

Comment gérer plus de 2 000 couleurs de marque dans une chaîne d’approvisionnement mondiale complexe ? Les choses se compliquent ! Bien qu’il puisse sembler plus facile de créer une nouvelle couleur plutôt que de fouiller dans des bases de données ou des classeurs de drawdowns pour trouver la correspondance la plus proche, le problème survient plus tard, lorsque vous êtes confronté à une immense bibliothèque, impossi...

Il suffit de 2 à 7 secondes. Tout à fait, ce minuscule laps de temps représente ce qu’un consommateur consacre à la prise de nombreuses décisions d’achat. Voilà le « premier moment de vérité » dont on parle tant et qui fait même l’objet de recherches. Les solutions de gestion des couleurs d’X-Rite pour l’impression et l’emballage assurent l’excellence en matière de contr&oci...

Quand quelqu’un dit « pomme », voyez-vous du rouge, du vert ou du jaune ? Que faites-vous si un client vous demande de produire une couleur à partir de descriptions qui ne sont pas assez précises ? Découvrez comment quelque chose d’aussi simple, en apparence, que la communication des couleurs peut déterminer la réussite ou l’échec de votre programme couleur. Une image peut exprimer un millier de mots, mais les mots seuls n&...

Vous affirmez que la couleur est importante, mais savez-vous pourquoi ? En réalité, la couleur est un élément essentiel du processus de fabrication. Malheureusement, de nombreux fabricants réalisent qu’il est aujourd’hui beaucoup plus compliqué d’obtenir une couleur correcte, alors que les marques qu’ils accompagnent leur exigent de respecter des tolérances toujours plus strictes. En voici les raisons. Si les progrè...

La gestion des couleurs a provoqué une explosion des possibilités en matière de création d’encres novatrices et attrayantes sur une variété de supports tels que le papier, le tissu, la céramique, les surfaces transparentes, etc. Pour garantir la précision des couleurs lors de l’exécution de travaux avec ces nouvelles applications, un profil d’imprimante doit être créé pour chaque combinaison d’imprimante, d’encre et de support. X-Rite offre les outils parfaits pour accélérer et faciliter la créa...

Asda brand packaging is printed globally across a variety of suppliers, print processes, and substrates. With a small team of print specialists, it was impossible and impractical for Asda to attend even a small percentage of press passes across all suppliers to validate print quality. Seven years ago, Asda adopted the X-Rite Pantone ColorCert Suite, a digital color program to help them streamline approvals and deliver brand presence and quality assurance on the shelf across their primary and se...

Dans un monde idéal, vous devriez pouvoir charger l’encre dans votre presse et imprimer votre travail en toute simplicité. Malheureusement, chaque année, les imprimeries flexo et hélio gaspillent de l’encre, des supports et du temps de production en essayant d’obtenir des couleurs correctes. Même si les progrès technologiques ont facilité la précision des couleurs, les variables qui affectent la couleur subsistent. Dans cette série en trois parties, nous vous présentons plus de vingt raisons su...

X-Rite Pantone has been working with Asda for several years, supporting the implementation of ColorCert, a digital color program to achieve time and cost savings and deliver brand presence and quality assurance on shelf. We recently published a case study that explains how digital color has helped Asda improve color and consistency scores by 200%. We encourage you to download the case study to learn more. With a tried and proven color management model in its Food and Non-Edible categories, Asda ...

The Pantone Color Institute just announced PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating as the Pantone Color of the Year 2021. According to the Pantone Color Institute, PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating, a marriage of color conveying a message of strength and hopefulness that is both enduring and uplifting. Illuminating is a bright and cheerful yellow sparkling with vivacity, a warming yellow shade imbued with solar power. Ultimate Gray is emblematic of...

La durabilité est une priorité absolue pour les grandes entreprises d’emballages de produits de consommation. Elle implique de prendre en compte les besoins de notre environnement et des générations futures en recherchant des moyens de réduire les déchets tout au long de la production. Cette démarche est non seulement socialement responsable, mais les consommateurs tiennent souvent compte des pratiques durables d’une marque pour prendr...

As brand owners compete to make packaging stand out, commercial and flexible packaging converters and label printers are charged with achieving accurate color – on unique substrates – with shorter print runs. Many spend a lot of time mixing ink, then end up throwing it away when the color isn’t right. Others mix ink, store it, and spend way too much time trying to reuse it for future print runs.  If you’re stuck in this cycle, you’re essentially paying for ink...

Reflective surfaces and metallic inks are very popular for printing and packaging applications. Consumers love the look; but for printers, these substrates and inks are expensive and make color control a challenge. Today we’re taking a look at the measurement options available for controlling these very marketable print and packaging applications to help printers and converters meet brand owner expectations and maintain the highest possible quality output. Sphere vs. 45°:0° - ...

Flexible film does a lot more than protect goods on the store shelf. When done right, film packaging design can capture attention and increase product sales. But measuring color on film substrates can be challenging, even for the most sophisticated converter. Here's what you need to know to successfully control print color on flexible film. Does your film exhibit interference? When you measure flexible film with a traditional 45°:0° spectrophotometer, the way you position the instr...

Over the last few years, we have heard a lot about the circular economy and omnichannel marketing. While each is a trend in their own right, they are quickly converging on the print industry. To be successful in 2020, commercial printers will need to offer a wide range of print capabilities while demonstrating a commitment to sustainability and reducing waste.   The Importance of Circular Economy and Omnichannel In a circular economy, the goal is to eliminate waste and maximize the con...

Spectrophotometers are color measurement devices that measure color to ensure it remains consistent from the time it’s specified until final quality check. They can be used to measure everything from liquids and plastics to paper, metal, and fabrics for just about every industry.   Here Are Our Top Spectrophotometer Picks for 2019.   Best Spectrophotometer to Create Digital Standards Using a digital standard is the most accurate way to specify and communicate color, des...

Controlling color on cylindrical-shaped items like cups, cans, and tubes is a challenge because it’s hard to properly align the measurement device with the sample. Many printers and manufacturers cut a piece from the finished product and lay it flat to take a measurement. While this method works, each sample takes time to cut, wastes product, and risks the safety of the employees who are cutting the samples.  A Faster, Safer Solution X-Rite’s Cup and Cylinder Fixture works ...

For over a decade omni-channel has been a term used to describe digital and physical marketing. While many have strived to achieve an omni-channel strategy, unifying the digital and physical customer experiences have been an ongoing challenge for marketers. However, that may be changing. Advances in augmented reality (AR) can help to bring these two worlds together. Over the next few years, I believe we will see significant adoption of AR technology by brands and retailers as a way to engage con...

The Pantone Color Institute just announced PANTONE® 18-3838 Ultra Violet as the Pantone Color of the Year 2018! This news is always exciting because it sets the stage for upcoming trends for everything from housewares to fashion to packaging design. In fact, we have already seen shades of Color of the Year used in packaging and graphic design by forward-looking brands in the CPG, luxury, and beauty worlds as well as by personalities and artists seeking to stand out. Part of butt...

You think you’re doing everything right, but your color isn’t consistent. Why? Through the years, designers have used many tools to help them specify color. Color swatches, style guides and product prototypes have been effective, but with the advent of the digital world, these physical tools are no longer enough. To be efficient, designers need to be SPECIFIC. X-Rite Pantone President Ron Voigt recently published an article in MediaPost that explains why. To be effective, designers n...