Learn more about light, reflection curves, optical brighteners, and more. Illuminants Electro magnetic radiation in the wavelength range from 380 nm to 730 nm is seen as light by our eyes. Low wavelengths show as blue light. Then the spectrum continues from green, yellow, orange to red. UV radiation is located in the range below 380 nm; the range above 730 nm is called infrared radiation. The visual impression of a colored body changes by the composition of the incoming light. ...
Posted July 22, 2021 by X-Rite Color
People often ask how X-Rite got its name and how we came to be a leader in the art and science of color. It’s really a great story – one that focuses on innovation, entrepreneurship and determination. What’s in a name? X-Rite was founded in 1957 by a group of engineers and business entrepreneurs who had a desire to start a business based on innovation. The members brainstormed new product ideas ranging from can openers to sheet metal tools to collapsible car cots. After buildin...
Posted May 11, 2021 by X-Rite Color
Surface appearance can change your perception of color. Think of a glossy magazine. If the light is shining directly on the page, you may need to tilt the magazine and change the reflection angle to clearly see the colors. Likewise, a textured surface may appear to be a different color than a smooth surface of the same object. Since spectrophotometers determine a color’s spectral values by shining light onto the surface and measuring the reflectance, choosing the right instrument an...
Posted March 30, 2021 by Tim Mouw
2020 forced manufacturers to rethink the way they work. Around the globe, COVID put a hard stop on the travel required to approve prototypes and delayed the shipment of physical samples. Many brands started looking for ways to use digital color samples to keep production moving but struggled with the inability to replicate how a color sample would look on a prototype. The PANTORA desktop application closes this gap. With PANTORA, users can capture or import spectral samples and store, man...
Posted March 16, 2021 by Matthew Adby
ICC color management means having a workflow that is predictable, consistent, and repeatable from capture through proofing to final output. To achieve a color managed workflow, you need to calibrate your devices and create an ICC profile for every component, including the camera, monitor, projector, scanner, and printer. Why Calibrate and Profile? For the best color results, you need to calibrate each device that is contributing to your workflow to ensure it is accurately reproducing colo...
Posted January 27, 2021 by Ray Cheydleur
X-Rite Pantone has been working with Asda for several years, supporting the implementation of ColorCert, a digital color program to achieve time and cost savings and deliver brand presence and quality assurance on shelf. We recently published a case study that explains how digital color has helped Asda improve color and consistency scores by 200%. We encourage you to download the case study to learn more. With a tried and proven color management model in its Food and Non-Edible categories, Asda ...
Posted January 22, 2021 by X-Rite Color
COVID-19 has forced many companies to rethink the way they communicate, approve, and produce color. For some, that means trying to conduct “business as usual” from a remote location. For others, it means finding ways to manage color without travel. Either way, we know our customers are doing everything they can to sustain business while keeping their employees healthy and safe. We want to help. Over the past few months we’ve been adding new resources t...
Posted December 15, 2020 by X-Rite Color
The Pantone Color of the Year announcement is always exciting. Not only does it set the stage for upcoming trends, it also provides brand owners and designers critical guidance for marketing and product development. However, those who are charged with manufacturing products and packaging with trending colors (like 2021's Ultimate Gray and Illuminating) know it doesn’t “just happen.” It takes time and effort to incorporate new colors. Whether you work in paints, plasti...
Posted December 14, 2020 by X-Rite Color
2020 has definitely been a year for the record books. As many of you looked for new and creative ways to work, we tried to support you with learning resources. Today we’re looking back on the topics that captured the most attention this year. From the basics of color science to choosing the best color measurement instrument for your needs (and learning how to use it), here’s what captured our Learning Resource Leader Board for 2020. Top 10 Learning Resources of 2020 #1 &...
Posted December 01, 2020 by X-Rite Color
As we always say, with so many places for color to go wrong it can be hard to know how to get it right. This is especially true if you’re measuring or viewing color with a device that is out of calibration or needs service. You can spend a lot of time trying to locate a color problem that may not exist – or even worse, create a new one. One simple way to minimize color errors and inconsistencies is to calibrate, maintain, and certify your devices. At X-Rite, our goal is to make this ...
Posted November 30, 2020 by Mike Soriano
