There’s been a lot of research around the role color plays in consumer food choices, and the key takeaway is this: Consumers look at color as a primary attribute of product quality. In fact, a consumer's food or drink choice is often determined by color, even before the first taste. A consumer will likely pass on a pack of fruit juices that are a different color than the pack next to it or reach past a bag of potato chips that looks a shade too dark.
For food and beverage manufacturers, this research underscores the importance of color measurement and quality control. Not assessing raw materials or missing a shift in color can have serious financial implications. By measuring the color of samples frequently, quality control personnel can catch and correct mistakes before the product is relegated to a discount store shelf.
With X-Rite color measurement solutions, food manufacturers can evaluate color on incoming raw ingredients and ensure the quality of final products to positively influence consumer’s choice.
Pairing a food spectrophotometer with quality control software can help food manufacturers grade food for quality, monitor color throughout production, and catch errors before they ruin the batch. It can also link production data with shop manufacturing variables, such as ingredients in a particular batch or mixing time, to help you identify and track trends to improve your manufacturing process.
To further portray food quality and reinforce brand integrity, food packaging color must be consistent on every package on the shelf. X-Rite’s color measurement and quality control solutions ensure the color of each CPG brand design is accurate and consistent across substrates.
The color of beverages is one of the most difficult things to control during production. Here’s how the Ci7600 and Color iQC can help you establish accuracy.
Since our judgment of flavor is affected more by color than scent or taste, manufacturers must control color to ensure that products will sell. Learn how!
Interested in learning how to measure unique samples that are flexible, rounded, liquid, or small? Join us for a 10-minute demo to learn how our instruments can help you achieve accurate measurements on your unique samples.